9 Best Email Marketing Practices!

9 Best Elements for A Successful Email Marketing Campaign

Cleansing Your Email Marketing List​ To ensure that your email marketing initiatives are targeted to engaged customers, you could cleanse your marketing lists every 12 months. For example, you might look at your list in April of 2018 and remove those individuals who have not opened any of your emails since April 2017. This will … Read more

26 Best Practices to Improve Email Deliverability! Follow the Checklist

Email Deliverability

 If your email marketing campaigns are not being opened as often as you would like, there are several different factors that may be causing this to happen.   According to Return Path’s 2017 Email Deliverability Benchmark Report, 20 percent of email never reaches the inbox.   This means that one out of every five of … Read more

Transforming B2B Marketing to Meet the Needs of Modern Buyers in 2020

You will agree with the statement that in today’s market there is no shortage of inspiring advice calling you to transform your B2B marketing efforts in order to increase your sales. In the current scenario, we all know that less than 1% of all leads become customers! Is it that 99% of the remaining prospects … Read more

30 Sales Triggers on LinkedIn

The Ultimate Guide on How to Track B2B Sales Triggers It is rightly said that “speed matters”. Especially in B2B business, even if you blink, then you’ve lost a customer! Having said that, we all know that it is easier said than done.   In the event that somebody sees your profile, it’s safe to … Read more