The classic case of B2B Sales Lead generation: How things generally work?
If you ask a CEO what works and what does not, most of them would not be able to tell. The only thing which gets them going is an average number of leads generated every month! Many of them cannot tell for sure which strategies or efforts are truly working and leading their website more clicks and generating leads!
Good news @Revnew
So how do we generate leads? Is there a way to flip this around? At Revnew, we have addressed the practical realities of making changes in organizations that have a complex relationship with sales.
With a robust experience of more than 12 years in sales, we at Revnew have carved a niche for ourselves! All these years we have learnt:
The Missing Link between sales and marketing
At Revnew, we manage your b2b sales lead and let you focus only on closing them. You just have to get them inside your door! With Revnew, you don’t have to manage sales and marketing activities; we’ve got reps who’ll handle this for you!
Few facts about sales and marketing:
- Sales and marketing have very few common metrics
- In many organizations, marketers are responsible for leads, unique website visitors and brand awareness
- The sales team is responsible for the length of the sales cycle, winning right, and closing the much-anticipated bottom line revenue.
The above points are the main activities of B2B sales and marketing which traditionally work differently. There is practically no common focus point between these activities besides revenue and growth. There should be a common bridge between sales and marketing, at Revnew we’ve bridged this gap. How?
LET’S SEE BELOW:
At Revnew, we gel these activities to
Turning Leads into Opportunities: Right activities Vs Right metrics
Revnew concentrates on the right activities and does not follow the metrics blindly. We believe that only the right activities towards lead generation and nurturing will lead to the right metrics which can be measured anytime!
At Revnew Mint we tap B2B sales lead opportunities like:
- We closely follow the ratio of meetings set to actual qualified leads or Sales Qualified Leads (SQL). Higher the ratio, better the outreach and conversion.
- Our interactive email templates are good enough to generate a lasting impression on the reader and to initiate the process of lead generation.
- At Revnew, we know that generating 100 leads of Cost Per Lead (CPL) $1 causing 6 opportunities is better than providing 1000 leads of $20 which produces 28 opportunities! We measure cost per conversion to opportunity ratio.
At Revnew, we nurture each marketing opportunity and make sure they get into the pipeline of generating Sales Qualified Leads.
Getting the most from B2B Software: Revnew has its own!
We have researched most of the markets and found out that no matter what software you use there will be something amiss. At Revnew we have our own software for b2b sales lead and sending emails to them. This gives us leverage over other competitors in our industry.
Create an Ideal Lead Profile (it’s different from ICP!)
Till now you might have only heard about Ideal Customer Profile (ICP) through which you identify which businesses will benefit your organization the most. At Revnew, we create an Ideal Lead profile just for you. We handpick leads for you through various sources.
Where do Ideal Leads exist?
Well, that’s a good question! At Revnew, with years of experience, we know that Ideal leads always exist on platforms like LinkedIn and Facebook. We check whether these leads are good enough or an exact match to your business profile. If it does, our actual works start from here!
For us, B2B is Back to Back Leads!
With Revnew it’s raining leads as ever! We are just like the CTA button waiting to be clicked!