Imagine your virtual stage, packed with eager attendees. Now, picture turning those passive spectators into your enthusiastic leads and loyal customers. Exciting, isn’t it?
However, to do so, you need to overcome the many roadblocks that halt your attendees from converting, such as:
But you don’t need to worry because we'll unveil the secrets to engage, captivate, and convert your attendees.
So, let's begin!
You can’t deny that if you remove all the obstacles to successful conversions, you gain more leads. So, let us help you apply the tactics that remove the biggest issues in webinar attendees’ conversions.
Picking the right webinar topic and format is like choosing the perfect pizza topping – it determines whether your audience will devour or dismiss your content. So, don't be the one serving irrelevant content on your webinars to lose your audience's interest.
Here's how you can make it happen:
Start by understanding your target audience's:
We advise you to learn this information about your attendees through:
-to gather your audience's insights.
Next, you need to identify your audience's pain points or challenges. Your webinar topic should mention solutions or valuable information related to these issues.
Don't you want to keep your webinar content neatly arranged? It can boost your audience's engagement and present your priceless insights with crystal clarity.
Hence, it helps you make your attendees more curious to learn more about your offers.
Here are our tips on creating a well-structured presentation:
-to make complex ideas more understandable.
Also, you may share details about your upcoming follow-up sessions. It can keep your attendees engaged in the future.
You need constant interactions throughout your webinar session to make it more alive. In fact, it's a great way to clear their doubts faster, which makes your webinar more valuable. Here are some tips you can use to boost interactions within your webinar:
In fact, Debbie Chew, Global SEO Manager at DialPad, swears by this approach. Here's what she has to say-
"One unique way I've found effective for converting webinar attendees into loyal customers is by hosting exclusive post-webinar Q&A sessions or workshops. This strategy goes beyond the traditional one-time webinar and fosters a sense of community and ongoing engagement.
Here's how it works: After the initial webinar, invite attendees to a follow-up session where they can ask questions, seek clarification, or dive deeper into the topic. This personalized interaction not only provides additional value but also strengthens the connection between you and the attendees. It shows that you genuinely care about their learning and growth.
For example, if you're hosting a webinar on digital marketing strategies, the follow-up Q&A session can offer attendees the opportunity to discuss their specific challenges or projects. By providing tailored advice and solutions, you demonstrate your expertise and the practical relevance of your product or service.
Furthermore, these exclusive sessions can serve as a platform to introduce your loyalty program or subscription service. Offer discounts or special access to those who attend these post-webinar events, turning them into loyal customers who appreciate the ongoing support and expertise you provide."
Additionally, you can identify participants who are ready to buy or need further information on your offerings. Thus, you can easily follow up with your targeted offers or assistance.
-This way, you can encourage their active participation.
You must involve your sales team in your webinars to smoothen out marketing the sales process during your webinar.
Keep your sales team in the loop about the webinar schedule and topics in advance.
This proactive step empowers your sales team to create more thorough follow-up communication with webinar attendees.
Basically, you get to align your marketing efforts with your company's sales goals.
In fact, you must take your webinar engagement to the next level by having your sales representatives actively participate. They can go beyond just attending – consider having them co-host the webinar and address attendees’ questions.
When your sales reps become integral to the webinar, they gain a deeper understanding of the topic. Also, they witness firsthand the high level of attendee engagement. This experience can fuel their motivation to follow up with attendees.
Sending thank-you emails to your webinar attendees is crucial because it shows appreciation for their time and engagement. With personalized thank-you emails, you can:
Plus, it's a chance to provide additional resources, keeping them engaged and informed.
When you provide access to your webinar recordings and resources, it boosts lead conversion by extending the value of your event. In fact, your attendees, who can revisit content or share it with others, become more engaged and informed.
Doing so helps you in the following ways:
-ultimately driving more potential leads into your sales funnel.
You must share FAQ handouts designed for your different target personas. In fact, it lets you share useful information and guidance with your attendees.
Let's tell you some steps you can follow to create and share your FAQ handouts:
-to find out what your customers are asking or struggling with.
You can also use online tools, such as AnswerThePublic or Semrush, to discover popular questions related to your niche or industry.
For example, you can group your questions by product features, pricing, billing, troubleshooting, security, integrations, etc. You can also use subheadings to divide your categories into more specific sections further.
-to illustrate your points or direct them to more resources.
-to make your FAQ handouts visually appealing and scannable. You can also use a table of contents or a search function to help your customers navigate your FAQ handouts quickly and easily.
You can also use online tools, such as Wix or WordStream. With these tools, you can easily design and create your FAQ handouts.
You can also use QR codes, short links, or embed codes to make accessing your FAQ handouts from different devices easier for your customers.
However, you’ll need to design these FAQ handouts specific to your different target personas. Let us tell you how you can do it.
Take an idea of what kinds of FAQ handouts will work for the below target personas:
These people use your product or service daily or manage a team that does. They are interested in how your product or service can help them:
Hence, they might ask questions about:
Here, your target attendees are:
These people make strategic decisions for their organization and oversee its overall direction and growth. They are interested in how your product or service can help them:
They might ask questions about the following:
These people collaborate with other departments in their organization and coordinate their efforts and resources. They are interested in how your product or service can help them:
They might ask questions about:
Ask your previous webinar attendees to share their reviews and testimonials about their experience. We must tell you that this tactic is a great way to turn your webinar attendees into customers. So, here's how using reviews gets you more leads:
This tactic helps you nurture them with relevant content by sending them personalized and targeted messages. You can easily tailor your messages based on their behavior and interests.
For example,
You can send a webinar follow up email sequence to those who left the webinar midway. Acknowledge their busy schedule and offer them another chance to watch the webinar replay or join the next session. You can also highlight the benefits and value of your product or service. Plus, address any objections or questions your attendees might have.
Or
You can send a congratulatory email to those who purchased your product or service. Welcome them to your community and provide them with the next steps, such as:
Further, you can upsell or cross-sell them related products or services to enhance their experience or results.
You must not skip using social media to engage and nurture your webinar attendees during and after your event. Check out these tips on using social media to push your attendees to become your customers:
You can use social media to interact with your attendees and create a sense of community and engagement. Here's how:
You can use social media to nurture your attendees and turn them into loyal customers or advocates. Here's how you do it:
-where you can continue to engage and nurture them with relevant content and offers.
You would love to know what John Pennypacker, VP, Sales & Marketing at Deep Cognition, says about leveraging post-webinar engagement-
"Offering exclusive post-webinar content or experiences to attendees can be an effective strategy for converting them into loyal customers. For example, after hosting a webinar on digital marketing strategies, I provided attendees with access to a private online forum. This forum allowed attendees to engage in discussions, ask questions, and share experiences related to the topic. This created a sense of community, leading to ongoing learning and keeping them connected to the subject matter and to me as the host."
Your story doesn't end when the webinar does. If you follow our guidance, you can keep the conversation alive through personalized follow-ups, enticing offers, and engaging content. We at Revnew have seasoned experts for webinar marketing services. So, let our experts help you out further on how to convert your webinar attendees into leads.
You can directly talk with our marketing experts here for more information.