What’s the typical number of dials between your first dial and your first B2B appointment? Well, the answer is nine! While some of these calls may be in the form of voicemails, others can be discovery calls.
So, isn’t nine calls per prospect a serious waste of time? But again, B2B appointment setting is an essential growth strategy that should not be overlooked.
Contacting, communicating with, and building connections with potential clients on a large scale can be an effective way to promote your unique products and services.
However, managing the entire lead generation and appointment setting process alone can be daunting and time-consuming – particularly when you want to grow your business faster with significant ROI.
So, how to get sales appointments with minimal effort?
Outsourcing your B2B appointment-setting process to a specialized lead generation company can be a viable option.
These companies can handle all the taxing tasks, such as:
– using effective appointment setting techniques
This can free up your time and allow you to focus on other essential aspects of your business. So let’s dig into this in more detail!
There are several reasons why companies may choose to outsource their appointment setting services. You may lack the required internal resources or staff to handle appointment setting independently.
Outsourcing allows you to access the expertise and resources of an experienced appointment-setting provider. To help you understand, here are the top ten benefits of subcontracting your B2B appointment-setting tasks.
Top 10 Advantages of Outsourced Appointment Setting Services
Currently, your sales team may be stretched thin trying to handle various aspects of the sales process, leaving them little time to focus on what they excel at: closing deals.
Lead generation and nurturing consume a significant portion of their time, especially if they lack the necessary appointment setting skills for each sales funnel stage.
By outsourcing B2B appointment-setting services, you can relieve your sales team of this workload and entrust it to experts in the field. This enables your sales team to concentrate on selling rather than prospecting.
Dedicated teams for each stage of the sales process will improve the efficiency of your overall sales pipeline.
Once the B2B appointment setting service has identified and qualified potential leads, they are passed on to the sales team, who can work with warm leads more likely to make a purchase.
For example, with Revnew’s appointment setting services, CGE Energy generated 95 high-value leads within 11 months. In the same period, the company received 13437 potential contacts to follow up with.
What are the most critical appointment setter skills to focus on? Well, it’s expertise and experience.
B2B appointment setting agencies train their teams to convert leads into prospects by providing them with B2B appointment setting scripts and solutions that address specific pain points and objections.
On average, it can take multiple attempts to reach a lead, a time a sales team may not have to spare. However, an appointment setter is dedicated to this task and will follow up multiple times if needed.
Additionally, as per research, 80 percent of leads require a follow-up after a meeting, and 44 percent of sales representatives give up after only one follow-up.
This illustrates the importance of having someone dedicated to follow-up, as it can explode the chances of converting a lead into a client.
Plus, B2B appointment setters continuously stay up-to-date with market trends and changes, enabling them to adapt and improve their efforts, increasing lead quality and conversion rates. This ensures their lead generation process is constantly improving.
B2B appointment setters use the data that your company already has and any data they collect along the way to identify and target your ideal market.
They can gain an understanding of what motivates your target market and send your sales team more high-quality leads.
Unlike your sales team, B2B appointment setters don't need to give up after one or two attempts, as lead generation and nurturing are their major focus.
They have the time to create detailed customer personas using pre-defined templates like the one below:
Such frameworks offer a deeper understanding of your core demographic and enable them to create a more efficient sales funnel for your company.
Based on their interactions with your target market, the appointment setters can adjust their scripts or propose changes to your sales pipeline stages that best align with your leads' needs.
This allows them to continuously improve the lead generation process and increase the chances of conversion.
B2B appointment-setting services enable you to update your CRM platform with the information you gather about your leads. This information can help you in two things:
Keeping the information about leads accurate and updated will also help you better understand how to follow up with them and how to approach future leads.
This can help you fine-tune your sales strategy and increase your chances of converting leads into customers. Overall, maintaining accurate information in your CRM platform is essential for the success of your sales efforts and the growth of your business.
B2B appointment setters bring their knowledge and experience to the table, allowing them to create a customized solution for your company and your leads.
They will determine the most effective methods for your team and develop a marketing strategy that will move leads efficiently through the pipeline.
This tailored approach can help increase the chances of converting leads into customers, as it addresses the specific needs of your business and target market.
Using an appointment setter to generate B2B leads, you can avoid needing in-house staff or equipment specifically for that purpose.
This can help you save on your appointment setting services costs, as you will not have to pay multiple salaries for employees not meeting your lead generation goals.
Instead, you can redirect those funds to your sales team, which can help them focus on closing deals and growing your business. Outsourcing the lead generation process can be a cost-effective solution to help your business achieve its goals.
Using an appointment setting service, you have a dedicated team focused on lead generation and nurturing.
These tasks can be time-consuming, as they involve:
The above tasks can create a significant workload for a sales team, but it is something that B2B appointment setters can effortlessly do.
With the right skills and time, B2B appointment setters can effectively nurture leads and increase the chances of conversion when they pass the scheduled meetings to the sales team.
They can focus on nurturing many leads at once, which leads to a higher conversion rate and ultimately helps your business grow.
These services can help identify and qualify potential leads by suggesting various appointment-setting tips. As such, your sales team can focus on selling your product or service to already pre-qualified leads, which can lead to more successful sales and higher revenue.
Additionally, outsourcing the lead generation process can save you time and resources, which can be used to focus on other aspects of your business. This will ultimately help you achieve your revenue goals faster.
Outsourced appointment-setting services can lead to increased customer satisfaction in several ways:
Outsourcing can be an excellent solution for seasonal tasks related to appointment setting – because it offers flexibility and scalability. Depending on your seasonal needs, you can easily adjust the level of resources.
This means that during peak seasons when you require additional support, you can quickly add additional inventory without making a long-term commitment.
For example, if your business experiences seasonal spikes in demand, outsourcing your appointment-setting services can help you manage the increased workload without hiring and training additional in-house staff.
This can save you time, resources, and money, as you can quickly and easily scale up your efforts to meet your business's demands.
Similarly, during slow seasons, when you don't need as much support, you can scale down your outsourcing efforts without worrying about the costs of maintaining a large in-house team.
Appointment setting outsourcing services can provide a wide range of benefits for companies in the B2B sector. These services can increase efficiency and productivity, improve lead generation and targeting, and ultimately help your company increase its sales and return on investment.
They can also help your business increase customer satisfaction, improve lead nurturing efforts, and analyze data to improve the sales process.
However, when seeking to boost sales and achieve business objectives, evaluating what to look for in a B2B appointment-setting agency is vital to making an informed decision.
Therefore, consider outsourcing your appointment setting services to a reliable company like Revnew. With a guaranteed show-up rate of 90%, Revnew’s team ensures high-quality appointments with prospects who are interested, qualified, and ready to buy.