Scheduling appointments with potential clients is the final step of your lead generation process—it's where you follow up once someone has expressed interest and determine if they're a viable prospect. It's not just about getting them on the phone; it's about making sure that they have a budget set aside for this type of product or service and that they're actually the person who's going to be the one making the decision.

This can be a tricky proposition, especially if the prospect isn't yet sure they need what you offer, or they're not sure they can afford it. But if you can successfully schedule an appointment and then have the conversation with them, it will likely lead to a sale!

Appointment setting companies are a relatively recent marketing invention, but they've become a big part of the client outreach process over the past decade. Their goal is to provide companies with a means of reaching out to potential clients, which can help build the business and generate revenue.

In exchange for finding an appointment, you will be paying a fee. This fee can vary depending on how much time it takes to find the decision maker and how far up the appointment setter needs to go up the ladder. Read our appointment setting cost guide to know more.

To get an appointment with a decision maker at a company, you have to first get through the gatekeepers and other people who are screening calls. This can be time-consuming; many salespeople spend only 30% of their workday on revenue-contributing activities. 

Making contact with the decision maker without previous experience or leverage may require multiple layers of intermediaries, which can be difficult for your sales teams to navigate. Furthermore, suppose your target audience has no current need for your product or service. In that case, it may take several attempts to speak with someone who will eventually be able to make decisions on behalf of the company you're trying to reach.

A professional appointment setter can get through to the gatekeepers of your prospects much more easily and efficiently than if you were doing it yourself, especially if your team or resources are already stretched thin.

There are some key points to consider before deciding whether you need outsourced appointment setting services:

• Are your marketing efforts driving sufficient leads to your business?
• Is your sales cycle taking too long?
• Do you lack the resources to make outbound calls to the right decision makers?
• Do you have a large sales team but aren't happy with the results from them? 

In the long run, working with an appointment setting B2B agency can bring in more leads quicker, create a sustainable sales funnel and boost your ROI. 

At Revnew, we believe that bringing the right people to the table is more important than ever. We're not just interested in getting you into a room with your prospect—we're interested in getting you into a room with your prospect who has the budget and interest to spend money on your product or service.

When you work with Revnew, you'll instantly see a difference in how we connect you to your ideal clients. The lead generation process that we use connects you with people who are in power over purchasing decisions, reducing the cost per sale and increasing your sales pipeline. 

We go beyond being your typical telemarketing agency by offering a plug-and-play pipeline for sustainable scaling that simultaneously positions you as an innovative sales leader in the eyes of your ideal customers. It's this commitment to our clients that sets us apart from other lead generation companies—and it's why our clients always come back.