Content syndication is a great way for B2B businesses to leverage their existing content and reach a new audience simultaneously. It involves distributing your existing content assets like whitepapers, eBooks and research reports to target customers. This tackles two birds: it helps expand your content to potential new leads and get more from your existing target audience on other platforms, holistically growing your business. 

Content syndication vendors are companies you can outsource your content distribution function to. Be it infographics, whitepapers, or webinar promotion, they will handle all the logistics of getting your content into the right hands. In the context of B2B marketing, a company will use this type of service to reach new audiences or markets they otherwise don’t have access to. 

With the right content syndication companies, you can rest assured that the money you invest into your content development and creation will make its returns through lead generation and potential sales conversions. The right online platforms can help you build your brand and increase your visibility, increasing the trickle of qualified prospects into your sales funnel. The practice of utilizing content syndication services for this purpose has also developed into an industry-wide standard known as media release distribution.

Content syndication often comes with different price points depending on how highly customized you want the distribution to be. Some services offer a basic package while others will tailor their offerings to the specific needs of a client. There are many channels available to you, from social media to email and paid ads. But what's worth taking into consideration is the cost associated with reaching a certain set of potential customers as well as the time spent managing that content instead of producing it.

Measuring the success of your content syndication campaigns largely boils down to three major metrics: your lead volumes, lead quality and conversion rates.

• Lead volume refers to the number of leads that visit your site because they clicked on a link from one of your syndicated content platforms. 
• Lead quality refers to how likely those leads are to convert—that is, follow through on whatever you're promoting and become paying customers for whatever service or product you're trying to sell them. 
• Conversion rate refers to how many leads actually result in sales for your company. This can be trickier to track to individual, syndicated pieces of content but tracking your overall conversion rate growth or dips after a campaign can give you a good idea of where you stand. 

Revnew's origins stem from a desire to help businesses engage their customers using the most effective methods possible. We're committed to delivering your content through a human-first approach, which is why our team of content curators goes through your brand's message and fine-tunes the channels they believe your ideal prospects will be on. 

We know that one size doesn't fit all, so you can be sure that no matter what channel your potential customer reads your content, it will still be crafted with them in mind. Our multi-channel touchpoints help us distribute your content assets effectively, and with our broad reach, we can provide your content to millions of people who are interested in what you want to say.