Are you pouring resources into ABM (Account-Based Marketing) campaigns that aren't delivering? You might struggle to target the correct accounts, leading to wasted outreach and missed opportunities.
Traditional ABM can be challenging, as it often relies on guesswork to target accounts. However, a data-driven approach that leverages intent data can help you precisely identify your ideal customers when they're ready to buy.
This emphasizes the value of using intent data. It goes beyond simple demographics to identify active buying signals. With such insightful information, you can personalize your outreach and engagement to a new level.
As such, you can boost your average deal size by up to 20% and increase your ROI (Return on Investment). Let’s explore this further.
Almost 70% of marketers plan on increasing spend on intent data. This is for a reason. Intent data provides valuable insights into a target account's buying journey.
It reveals buying signals, allowing you to identify accounts actively researching solutions like yours. It empowers you to prioritize high-intent leads and personalize your ABM outreach for maximum impact.
There are several ways to gather intent data relevant to your ABM campaigns:
By analyzing all available intent data sources, including Tele Intent™ Data, you can gain a comprehensive view of your target accounts' buying intent. Then, segment your accounts based on these insights. It lets you prioritize high-propensity leads and personalize your outreach for each segment.
Intent data makes identifying your ideal accounts a breeze. Let's explore how:
Forget generic outreach. Statistics show that intent data can improve conversion rates by up to 202%.
It reveals buying signals by analyzing website behavior, search queries, and engagement with industry content. It lets you pinpoint dream accounts actively researching solutions and prioritize those with the highest purchase intent.
73% of B2B buyers expect companies to understand their specific needs, and intent data empowers you to do just that.
Traditionally, targeting relied on static data, often missing crucial buying moments. Intent data provides real-time insights. It allows you to engage with dream accounts the moment they show buying intent.
Imagine a prospect visiting your pricing page multiple times – a sign of purchase readiness.
45% of marketers implementing ABM programs face challenges in delivering personalized customer experiences.
With intent data, you can ditch the generic "Dear Sir/Madam" emails. Understanding a dream account's specific needs and pain points enables you to craft hyper-personalized outreach messages that resonate deeply.
For instance, website behavior indicating research on a specific product feature can trigger a personalized email offering a targeted demo. It increases engagement and demonstrates your understanding of their unique expectations.
Example: A prospect downloads your white paper on "Optimizing Sales Funnels." Their intent data reveals their interest in lead generation, making this a perfect opportunity for a personalized email offering a free consultation on optimizing their funnel for conversions.
Content marketing is 3x more effective than traditional advertising. But generic content rarely resonates.
Intent data allows you to create targeted content (e.g., white papers, case studies) that addresses each dream account's specific challenges and interests. It demonstrates your expertise in their unique industry and positions you as a trusted advisor.
Effective ABM requires a multi-channel approach. Intent data acts as the conductor, coordinating your ABM efforts across various platforms – (email, social media, display advertising).
By aligning your messaging across channels based on real-time intent signals, you create a cohesive and impactful experience for dream accounts.
Now that you know how intent data can help you locate your dream accounts, let’s check how to embed this approach in your campaigns.
How do you translate the valuable insights from intent data into a winning ABM strategy? Here's a roadmap to guide you:
Intent data fosters a powerful synergy between sales and marketing.
This unified approach streamlines the customer journey and drives faster conversions.
Example: Picture a prospect that downloads your white paper on "Enterprise CRM Implementation." Intent data reveals that their research focuses on specific features.
Success breeds success, but you need to measure it. Don't rely on vanity metrics. Focus on account-level metrics such as:
Use these insights to refine your targeting, messaging, and overall ABM strategy.
By implementing these steps, you'll transform intent data from a source of information into a powerful tool for driving ABM success.
Do you want to enhance your ABM strategy with Tele Intent™ Data? See what experts say about maximizing the impact of Tele Intent™ Data intent data.
Intent data is your ultimate tool for unlocking the full potential of ABM. It empowers you to identify and convert high-value accounts that actively consider solutions like yours. By implementing a data-driven strategy and leveraging Tele Intent™ Data, you can close more deals with your dream accounts.
Ready to transform your ABM with Tele Intent™ Data? Schedule a free consultation with Revnew today and see how we can help you unlock the full potential of your ideal customers.