As a steemed VP of Marketing, you try to win over feats and challenges. And we completely understand that. It’s not easy to:
That's where content syndication services come in. Content syndication offers a dynamic solution to extend your reach and bring in high-value leads.
Imagine your brand's message being showcased across the most effective platforms, making it stand out in a sea of competitors. Content syndication enables you to amplify your brand's voice while ensuring a consistent presence across channels.
Together, let's navigate the complexities of modern branding and enhance your online presence.
Why should you make content syndication a priority in your branding strategy?
Well, let's clear that out.
As of a recent update, astonishingly, over 5.19 billion internet users worldwide consume content globally. Your brand is just a speck in this vast digital universe. So, how do you stand out and make your mark? This is where content syndication plays its magic.
By strategically syndicating your content through the right online channels, you're opening up many entry points for your target audience to discover you. More eyeballs on your content mean more leads and, ultimately, more conversions.
Consider these intriguing benefits of content syndication for your branding success:
Hence, it sends syndicated content only to highly valuable prospects. Further, the vendor sends you a well-segmented prospect list per your prospect's interest levels. Thus, you can know which leads are sales-ready and which need nurturing.
We have a curated list of best practices you must follow while syndicating:
Imagine your brand as a person. What kind of person is it? Fun, serious, informative, or entertaining? Your content should reflect that personality. If your brand is like a helpful friend, maybe you'll use how-to articles or tips. If it's more like a humorous mentor, then using satire or memes to prove your point might be your style.
Think of syndicating, like sharing your food at a potluck. You wouldn't bring a dish that's half-cooked, right? So, only share well-researched, error-free content that adds real value to your target audience. On the other hand, poor-quality content can make it the first and last time your readers read your content.
A CTA is like the cherry on top of your syndicated content. It's where you ask your target audience to take a specific action, like:
In exchange, give them full access to your gated brand content.
Here’s what you can do:
Your website is the home base for your brand. When you syndicate content, it's like inviting people over for a visit. So, in your articles, include links back to your website. As such, once your prospects open your gated content, and if they like it, they will likely explore more of your site. Ultimately, it'll bring more potential clients to your brand.
Similarly, monitor how well your syndicated content is doing.
Use tools that offer in-built analytics to measure and make improvements. You can use tools Taboola, Outbrain, and LinkedIn Lead Gen Forms for this.
You can use different technologies to smoothen your syndication process across different channels, such as:
Ensure to leverage these two innovative solutions while syndicating your content.
It's a dual-purpose solution, functioning as both:
It establishes a centralized framework that empowers you to arrange and retrieve your diverse content assets efficiently. With DAM, you enjoy the following facilities:
It's a marketing management solution that can hold all of the resources of your marketing team. For example, details of your marketing team staff, budget for constant syndication, etc. You can also store information about external vendors.
Here's what you can do with MRM:
Your tools should seamlessly integrate with your daily workflow to be truly effective. You can make your content operations solutions excel by linking them with important syndicating tools, such as:
The tool helps you:
With this tool, you can:
You can leverage the tool to:
Here are some major challenges that you may face during your branding syndication process:
When you syndicate your content across various channels to establish your brand, it becomes a struggle to balance between two things:
You might get so caught up in generating conversions right away that you forget about building something valuable for the long term.
A well-planned nurturing strategy for your marketing qualified leads (MQLs) can help you balance well.
When you use different ways to tell people about your brand through content syndication across:
-these methods often work separately instead of together.
They compete instead of helping each other because the media world is so complex and constantly changing. Thus, you may be challenged to make all these methods work together smoothly.
Maintaining consistent branding messages and visual appeal is one way to tackle it.
It's tricky to keep your brand relevant to your target audience. Three things can make it less relevant:
To tackle this, you must understand your market and be ready to make changes and investments.
As a marketing head, you must be aware of issues in staying updated with evolving regulations. It includes changing regulations related to:
Failure to navigate these legal and regulatory hurdles can cause your brand reputational damage and legal consequences.
Plus, you need to ensure compliance with:
Let us look through what common branding mistakes you must avoid while leveraging content syndication:
Imagine you have a favorite fast food restaurant, which you recognize by its iconic logo and catchphrase. Now, think about what would happen if the logo and message differed every time you visited. It'd be confusing, right?
The same goes for your brand. If your logo and messaging keep changing, it confuses your audience. So, to avoid this mistake, make sure your logo and message stay the same across all platforms. It helps your prospects recognize and remember your brand easily.
Suppose your content syndication vendor plans to share your content on their publishing platforms. Then, you must ensure your content is SEO-rich, as 60% of marketers say it is their highest lead quality source.
To avoid missing on SEO, pay attention to its best practices, such as:
This way, more people can discover your brand when they're searching online.
Numerous brands fall into the trap of syndicating content that solely intends lead generation. Although leads are crucial, they should not monopolize your attention. Your syndicated content should foster strong relationships and actively connect with your desired audience.
When you depend on a single channel to distribute your syndicated content, you unknowingly take on a greater risk. For instance, that channel may become ineffective over time, and you have no backup option to tackle the issue.
Thus, you must use various distribution channels to avoid depending on a single one. This approach ensures you have alternative options to rely on.
Also, while you syndicate via a specific channel, verify that your intended audience is actively present there. Distributing content through a channel your target market doesn't engage with or use is pointless.
You are missing out on so much if you are not using marketing automation for content syndication. A good automation tool:
Without it, tracking content performance is hard, wasting time and resources. Further, you can excel in content syndication with marketing automation, as it saves your time and money while boosting results.
Like many B2B marketers, you seek fresh ways to generate leads. But, you may make a common mistake: lacking a lead nurturing plan. Remember that an increase in readers doesn't mean you have instant buyers.
Most are still in the early stages of the buyer's journey, just learning about your company and offerings. Therefore, design a plan to push them further to your sales funnel with continuous nurturing.
Moreover, nurtured leads have a 23% shorter sales cycle duration compared to leads that haven't undergone nurturing.
Most brands neglect value-based nurturing for leads they gain from content syndication. It means you may not deliver genuinely valuable content to your audience.
Value-based nurturing guarantees your content consistently offers something beneficial.
It might be in the form of
Whatever you use, ensure it's compelling enough to retain your target audience's interest and bring them back for more.
Let's talk about measuring the success of your branding syndication efforts.
ROI is about knowing if the money you put into branding activities is paying off. You can measure it through these parameters:
Imagine if people came to your lemonade stand, asked about your lemonade, and left their contact information. That's like lead volume.
In branding, this means tracking how many people are interested in your brand or products. It's important because more leads mean more potential customers.
For example, not everyone who stops by your stand might buy lemonade. Some might just be curious and not interested.
Lead quality is like figuring out which people genuinely want your lemonade.
In branding, you want to know if the leads you're getting will likely become paying customers. Quality over Quantity!
Measure how many leads (people interested in your product) turned into customers. It tells you how effectively your syndicating strategies turn interested folks into loyal customers.
As we've explored, content syndication can elevate your brand presence, resonate with a diverse audience, and carve a distinctive identity. Thus, we suggest leveraging this strategy with a reliable content syndication service provider.
You can choose Revnew as your strategic ally in this journey. With a proven track record of amplifying brands, we can effectively empower you to reach and gain potential leads. Our marketing experts can help maintain consistent branding for you across channels. Don't wait, and connect with us today.