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B2B Content Syndication Guide: All You Need To Know

b2b content syndication guide

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Being a B2B marketer, you're well aware of the difficulties of standing out in a densely competitive online arena. Thus, it’s time to elevate your content and reach new heights of visibility by tapping into the power of content syndication.

You may be curious about content syndication and what it entails. In essence, it involves disseminating your valuable content to external websites and platforms to enhance its reach and impact. By syndicating your content, you can introduce your business to new audiences. 

But how do you start with marketing content syndication? That's where this content syndication guide for B2B marketing comes into play. 

We'll explore the various aspects of content syndication and how to choose syndication partners. Plus, we'll explore how to incorporate content syndication for maximum results. 

So, get ready to supercharge your content and skyrocket your B2B success.

What is Content Syndication?

Content syndication is a powerful tool for B2B marketers to promote brand and lead generation. However, be selective about where you syndicate your material. That's because it can dilute the value of your brand value.

You must also carefully review the terms of use for each platform or website before submitting your content to get a positive outcome. It's important as you may be giving up some rights to your work in the process.

According to research by Salesbox, about 65% of B2B marketers get better lead generation through content syndication. 

It increases the exposure of your content to a wider audience.

What are the Benefits of Content Syndication?

There are a ton of benefits of content syndication. Those are as follows:

  • Greater Reach

    When you publish your content solely on your website, it's exposed to limited visitors. But you can use content syndication to generate intent based MQLs (Marketing Qualified Leads). Thus, you can share your offering with an entirely new group of people who may become your potential customers.

    It can be especially useful for targeting a specific niche or industry, as some content syndication websites or platforms cater to those interests.
  • Encourages Traffic

    Another important thing about content syndication is it can help get more visitors to your website. Many platforms accepting syndicated content include a link to the original source. It is helpful if you're building up your website's authority and search engine ranking.
  • Create Brand Image

    Content syndication for B2B marketers can also help in establishing the brand as an industry leader. You get to share your expertise and insights on other websites and platforms. That’s how you can get people's trust and do business with other leading brands.
  • Generate Leads

    Content syndication is a great option for B2B marketers that saves time. Whether planning to use the original content or thinking about republishing, it helps you get better engagement and create more leads.
  • Cost-Effective Plan

    Managing costs is crucial to getting more leads in the least amount of time.  Using automated syndication, you can generate leads and have a smoother pipeline during busy times. 

    Despite some considerations, content syndication for B2B marketers can be a valuable addition to their B2B content distribution strategy. If you are not already incorporating content syndication into your marketing efforts, it's definitely worth considering!

How Can B2B Marketers Syndicate Their Content?

There are a few different strategies we have included in this content syndication guide

One of them is using an RSS feed. This special feed lets people subscribe to updates from your website. 

While publishing new content, you can observe that it adds to the feed. It's convenient for readers to stay in touch with your website.

Another way to syndicate your content is by manually submitting it to third-party platforms. 

It could be anything from a blog network to a news aggregator. These places often have their own guidelines and requirements for content submission. They might also charge a fee for featuring your work.

But ensure there is no duplicate content from another blog. Google doesn't penalize your platform for having duplicate content. However, it may not rank it. 

Thus, it is okay to syndicate content as long as it is clear that proper attribution is given. Including a link to the third-party publication is a way to do it.

As a B2B marketer, you may be seeking ways to get the most views on your content. Thus, you must read through some of the best examples of b2b content syndication. 

Moving ahead, you can share your content on external websites by using two approaches: inbound and outbound.

Inbound Content Syndication 

It involves sharing your content on other platforms to get the audience to your site. It could include guest blogging and submitting articles to online directories. 

You may also use video marketing and ebooks for this purpose. Research shows that these strategies work better than traditional marketing. 

Inbound content syndication aims to build relationships with other individuals in your industry. It also improves your search engine rankings through the acquisition of backlinks.

Outbound Content Syndication

This type of content syndication involves taking a more proactive approach and distributing your content directly to a specific audience. You can do it through cold email marketing, social media outreach, or other targeted outreach methods like cold calling. 

Outbound content syndication allows you to have control over the audience who can see your content. So, you can carefully select the outlets and audiences you want to reach and tailor your messaging accordingly.

Ultimately, the best approach to content syndication for B2B marketers will depend on our goals and resources. Consider applying a combination of inbound and outbound methods to yield better results. 

How to Get Started with B2B Content Syndication?

You need to know how to utilize content to grow leads as a marketing tactic. Thus, keep these tips in mind: 

1. Clearly Define Your Target Audience

Identify your target audience and know the approaches you will need to reach them. It will help you identify the right partners and content syndication platforms for your content. 

To do so, conduct market research to identify the demographics, interests, pain points, and behaviors of the target audience. Use this information to create buyer personas and tailor your marketing messages and content to their needs and preferences.

2. Seek Out Reputable Partners

When choosing partners for your content syndication campaign, selecting those with high domain authority and a solid reputation is important. 

It ensures that a relevant and engaged audience sees your content. Also, it will improve the credibility of your brand. 

All you need to do is to identify brands or individuals in your industry with a similar target audience and reach out to them with a proposal. 

3. Create High-Quality And Informative Content

For your content to get accepted and shared by partners, it needs to be of exceptional quality. It also should provide high value to the reader.

Once you identify your audience's pain points and interests and conduct the appropriate research, create relevant content around it. Consider using visuals, keep it concise, and provide actionable information to your readers.

Additionally, thoroughly proofread and make needed edits to your content. It'll let you share error-free and easily understandable content for the target audience. 

4. Utilize Social Media To Promote Your Content

Promote your syndicated content on your business's social media accounts. It will drive traffic and improve your overall content and branding. 

Identify the platforms your audience uses, create engaging posts with visuals, use relevant hashtags, and post at optimal times. 

5. Track And Analyze Your Performance

Tracking the performance of your syndicated content is one of the primary steps you must take. It will allow you to make any necessary adjustments to your strategy and continuously improve the effectiveness of your content syndication efforts. 

Ensure to measure qualification rates, lead volume/engagement, and conversions. Further, identify improvement areas, and modify your content syndication strategy accordingly.

A right content syndication vendor can ease out the entire process for you. But first, learn how to choose content syndication vendors and then give them access to modify your marketing efforts. 

Best Types Of Content To Be Used By B2B Marketers For Content Syndication 

perform better than others in attracting traffic and engagement. 

For example, these types of content are known to perform exceptionally well:

1. Blog Posts

Blog posts are a classic and effective type of content for syndication. Share blogs on platforms such as Facebook, LinkedIn, and Instagram.  Further, do thorough research before creating high-quality content for the best results from your syndication efforts.

2. Infographics

Infographics are a highly effective visual way to present information. When syndicating infographics, be sure to include a link to your products and consider using social media platforms like Pinterest. It may be well-suited to sharing visual content.

3. Videos

Video content is becoming increasingly popular and can be an effective content syndication practice for B2B marketers. Whether it's a recorded webinar, a video tutorial, or animated content, video content can increase your reach. 

However, consider sharing your videos on platforms like YouTube and Vimeo to improve content syndication for lead generation.

4. Podcasts

Podcasts are one of the best methods for content syndication as they are popular. It enables you to publish your content through broadcasting. When syndicating podcasts, be sure to include show notes and a transcript of the episode.

Don't let your content go unnoticed With The Content Syndication Guide 

Content syndication isn't just about generating leads. It's also great to give fresh information to your readers. With your expertise, you can position yourself as the best source of information in your area. 

Ensure to carefully understand the strategies mentioned in the content syndication guide for better business growth. 

Letting the experts do marketing-related tasks for you is always a good idea. Join Revnew, a B2B Content Syndication Service that customizes the process for your business and lets you share your content correctly.

Here, check out how Revnew helped one of its clients to market its training program with 129+ leads generated shortly. 

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