What Is B2B Content Syndication: A Detailed Guide

Navigating the competitive world of B2B marketing? Standing out can be challenging, especially with outbound marketing, which is all about hitting the right note with the right audience. Enter content syndication—a real game changer! This strategy means spreading your top-notch content across other websites and platforms to boost its reach and impact.

Think of it as putting your brand front and center where your potential clients hang out—excited to get started? Our guide will walk you through picking the perfect syndication partner and using content syndication to turbocharge your outbound marketing efforts. 

Let's dive in and unleash the power of content syndication together! 

What is Content Syndication?

Content syndication is a powerful tool for B2B marketers to promote brand and lead generation. In fact, it is a fantastic strategy for you to maximize the impact of your existing content while reaching new audiences. By distributing content assets like whitepapers, eBooks, and research reports, you can engage potential new leads and expand your presence among your existing target audience on various platforms.

This dual approach broadens your reach and enhances your business growth holistically. Why not take full advantage of your content and see how far it can go?

However, be selective about where you syndicate your material. That's because it can dilute the value of your brand value.

To ensure a positive outcome, you must also carefully review the terms of use for each platform or website before submitting your content. This is essential as you may be giving up some rights to your work.

According to research by Salesbox, about 65% of B2B marketers get better lead generation through content syndication. 

It increases the exposure of your content to a broader audience.

What are the Benefits of Content Syndication?

We have listed a ton of benefits in our content syndication guide. These  are as follows:

1. Greater Reach

When you publish your content solely on your website, it's exposed to limited visitors. However, you can use content syndication to generate intent-based MQLs (marketing qualified leads). Thus, you can share your offering with a new group of people who may become your potential customers.

It can be beneficial for targeting a specific niche or industry.

2. Increase in Qualified Leads

Effective content syndication strategies ensure that your content reaches more of the right people, increasing the flow of qualified prospects into your sales funnel. This targeted approach helps filter and reach potential customers more likely to engage and convert.

3. Competitive Edge Across the Industry

Content syndication, mainly through media release distribution, has become an industry-wide standard. This normalization means that leveraging such services keeps you competitive and aligns with modern marketing practices that are proven effective.

4. Continuous Engagement

Syndicated content can engage your audience, keeping your brand at the forefront of consumer minds. This continuous presence helps maintain steady interest and interactions from potential and existing customers.

• Cost-Effective Plan

Managing costs is crucial to getting more leads in the least amount of time. You can generate leads using automated syndication and have a smoother pipeline during busy times. 

Despite some considerations, content syndication for B2B marketers can be a valuable addition to their B2B content distribution strategy. If you are not already incorporating content syndication into your marketing efforts, it's worth considering!

Check out how Revnew delivered 43+ leads in 7 months for one of its clients.

Tips to Get Started with B2B Content Syndication

You need to know how to utilize content to grow leads as a marketing tactic. Before you utilize content syndication as your outbound marketing tactic, keep these tips in mind:

1. Clearly Define Your Target Audience

Identifying your target audience and knowing the approaches you need to reach them will help you identify the right partners and platforms for your content. 

To do so, conduct market research to identify the target audience's demographics, interests, pain points, and behaviors. Use this information to create buyer personas and tailor your outreach messages and content to their needs and preferences.

2. Seek Out Reputable Partners

When choosing partners for your content syndication campaign, it is essential to select those with high domain authority and a solid reputation. 

It ensures that a relevant and engaged audience sees your content and improves your brand's credibility. 

You only need to identify brands or individuals in your industry with a similar target audience and send a proposal to them.

3. Create High-Quality And Informative Content

For it to be accepted and shared by partners, your content must be exceptional and provide high value to the reader.

Once you identify your audience's pain points and interests and conduct the appropriate research, create relevant content around it. Consider using visuals, keep it concise, and provide actionable information to your readers.

Additionally, thoroughly proofread and make needed edits to your content. This will allow you to share error-free and easily understandable content with the target audience. 

Remember, the content types you choose directly influence its effectiveness. Some types of content tend to perform better than others in attracting traffic and engagement. 

For example, these types of content are known to perform exceptionally well:

• Blog Posts: These are classic and effective types of content for syndication. Share blogs on platforms such as Facebook, LinkedIn, and Instagram. Further, do thorough research before creating high-quality content for the best results from your syndication efforts.
• Infographics: These provide highly effective visual ways to present information. When syndicating infographics, include a link to your products and consider using social media platforms like Pinterest. It may be well-suited to sharing visual content.
• Videos: Such content is becoming increasingly popular and can be an effective content syndication practice for B2B marketers. Whether it's a recorded webinar, a video tutorial, or animated content, video content can increase your reach.

However, consider sharing your videos on platforms like YouTube and Vimeo to improve content syndication for lead generation.

• Podcasts: These are one of the best methods for content syndication as they are popular. They enable you to publish your content through broadcasting. When syndicating podcasts, include show notes and a transcript of the episode.

4. Utilize Social Media To Promote Your Content

Start by getting your syndicated content on top social media channels. Figure out where your audience spends most of their time. Then, whip up engaging posts with some real eye-candy visuals and sprinkle in those industry-specific hashtags. Plus, make sure to hit that post button during peak times. 

Don’t forget to put a big spotlight on LinkedIn—it’s the go-to spot for B2B connections where you can connect with industry leaders and decision-makers.

This isn’t just about getting your content out there—crafting a presence that sticks and watching your brand’s influence grow digitally.

5. Track And Analyze Your Performance

Tracking the performance of your syndicated content is one of the primary steps you must take. It will allow you to make any necessary adjustments to your strategy and continuously improve the effectiveness of your content syndication efforts. 

Measure qualification rates, lead volume/engagement, and conversions. Then, identify areas for improvement and modify your content syndication strategy accordingly.

The right content syndication vendor can ease the entire process for you. But first, learn how to choose content syndication vendors and then give them access to modify your marketing efforts.

How Can Expert Content Syndication Services Help 

As a B2B marketer, you may seek ways to get the most views on your content. You must read through some of the best examples of B2B content syndication. Yet, having professionals handle the task can transform your syndication results.

You can partner with B2B content syndication providers to complete the process. They use a proven playbook to distribute your content to reach your target prospects. 

Here’s how we do it at Revnew for our clients: 

We at Revnew orchestrate an integrated approach to content syndication that amplifies your outreach and conversion rates through meticulously planned strategies. Here’s a detailed explanation of how we bring unparalleled efficiency to your content syndication efforts:

1. Collaborative Strategy Development

Initially, our expert strategists collaborate with you to pinpoint the optimal topics and content formats suitable for your outbound channels. This step ensures that every content is crafted precisely to appeal to the intended audience.

By understanding your business objectives and industry landscape, we customize content that resonates and engages effectively.

2. Contact Database Development

To maximize the reach and impact of your content, Revnew delves deep into target market research. We don't just rely on existing databases; we enhance them. By conducting extensive research, we identify and develop detailed profiles of prospective leads and deepen our understanding of your current clients. 

This process ensures that every content is directed towards an audience with the highest conversion potential, making your marketing efforts more efficient and effective.

3. Multi-channel Syndication

As your dedicated content syndication provider, we adopt a robust multi-channel strategy to ensure comprehensive coverage of all critical touchpoints in your audience’s journey. 

From power-packed email campaigns to direct calls, we integrate various channels to distribute your content effectively. Our strategic analysis guides budget allocation towards high-return campaigns, ensuring optimal use of resources for maximum results.

4. Lead Capturing and Reporting

With a keen focus on metrics that matter, Revnew offers detailed reporting and insightful analysis of lead behavior and engagement patterns. We identify leads most likely to respond to email and cold calling efforts, filtering out those who show high engagement to prioritize in your sales funnel. 

This targeted approach helps refine your campaign strategies, enhancing reach and maximizing the return on investment (ROI).

Don't Let Your Content Go Unnoticed With Our Syndication Guide

Content syndication isn't just about generating leads. It's also great to give fresh information to your readers. With your expertise, you can position yourself as the best source of information in your area. 

Ensure you understand the strategies in the content syndication guide for better business growth. 

Letting the experts do marketing-related tasks for you is always a good idea. Join Revnew, a B2B Content Syndication Service that customizes the process for your business and lets you share your content rightly. Contact us today to discover how we can help you to reach your potential clients.