A Rundown of the Top 10 Content Syndication Vendors in 2024

Here’s the thing: You must have worked hard to create valuable content—whitepapers, eBooks, research reports— to drive your business forward. 

However, your optimized content may not be reaching the right audience. Or you may not see any significant ROI or engagement in your assets. Worse still, your traffic volumes might have plummeted. 

Content syndication can make all the difference here. Businesses that leverage content syndication witness 45% higher sales achievement, making it a powerful strategy.

By distributing your content across various platforms, you reach new audiences and ignite engagement with your existing followers. It paves the way for holistic business growth. 

Content syndication vendors – companies you can outsource your content distribution function to – can be highly beneficial here. They handle the logistics of getting your content into the right hands and reaching new markets that you otherwise may not have access to. 

Having said that, let’s now check out our curated list of the top 10 content syndication vendors. But before that, let’s address some common questions:

Should You Partner with a Content Syndication Vendor?

Yes. With the right partner, every dollar invested in content development yields tangible returns—think lead generation and potential sales conversions.

Content syndication vendors utilize online platforms to boost brand visibility and attract a constant flow of qualified prospects into your sales funnel. Content syndication service has become an industry standard for expanding reach and cementing market presence.

Whether your goal is boosting brand awareness, driving traffic, or generating leads, content syndication vendors are the key to unlocking unparalleled growth opportunities.

What Are the Factors to Consider When Choosing a Content Syndication Vendor

Here are the critical elements to keep in mind when picking a content syndication agency:

• Pricing Structure: Evaluate the vendor's pricing model to ensure it aligns with your budget and offers good value.
• Reporting and Analytics Capabilities: Look for tools that provide insights into the performance of your syndicated content, including metrics such as:
  • Engagement
  • Click-through rates
  • Lead conversions

• Reputation and Credibility: Research the vendor's track record, client testimonials, and industry awards to gauge their rapport in the market.
• Network Reach and Quality: Assess the size, diversity, and quality of the vendor's distribution network, considering the platforms it collaborates with.
• Content Customization and Targeting Capabilities: Check for the vendor's ability to customize content distribution based on:
  • Audience segments
  • Demographics
  • Interests
  • Behavior

– Ensuring precise targeting and personalized messaging.

• Content Quality and Brand Safety: Prioritize vendors that uphold standards safeguarding your brand reputation from fraudulent or inappropriate content placements.
• Content Amplification Strategies: Explore the vendor's tactics for boosting content reach and engagement through:
  • Social media
  • Influencer partnerships
  • Content recommendation engines

• Integration and Compatibility: Ensure conformity with your existing marketing technology stack, including:
  • CRM systems
  • Marketing automation platforms,
  • Content management systems

– for seamless integration and data exchange.

• Customer Support and SLAs: Assess the vendor's customer support capabilities and inquire about SLAs (service level agreements). Technical support and campaign management are necessary to ensure timely issue resolution.
• Scalability and Flexibility: Choose a vendor with scalable solutions and adaptable campaign management tools to accommodate your evolving growth objectives.
• Data Security and Privacy Compliance: Prioritize vendors that adhere to regulations (GDPR and CCPA) and implement measures like data encryption and access controls.

Next up, let’s explore our main topic at hand…

Which Are the Top 10 Content Syndication Vendors?

Here are 10 top-rated content syndication platforms to consider for your strategy:

1. Revnew

Revnew is revolutionizing content syndication through personalized outbound marketing tactics like email and cold calling. The company also delivers real-time reporting and dynamic content selection to maximize ROI.

USPs

• Personalization: Offers tailored content syndication through email and cold calling.
• Real-time Reporting: Provides instant insights into content performance to reach target audiences effectively.
• Targeted Lead Generation: Helps capture high-value leads to fuel business growth.
• Multi-channel Distribution: Offers comprehensive content syndication across various touchpoints for maximum reach.
• Lead Optimization: Filters high-engagement leads to enhance campaign effectiveness and ROI.

For further reading: Check out how Revnew helped an L&D service provider connect and market their training programs to target personas – delivering 43+ leads in 7 months.

2. Dianomi

With over 315 publications worldwide and relationships with top-tier platforms like Bloomberg and The Washington Post, Dianomi ensures broad reach and affluent audience targeting.

USPs

• Targeted Syndication: Focuses on affluent demographics, ensuring relevance and engagement.
• Flexible Payment: Provides a CPC payment system with customizable spending limits.
• Native Integration: Utilizes native advertising techniques for seamless integration into publishers' content.
• Extensive Reach: Delivers 12.8 billion ads monthly to 500 million users worldwide.

3. iTMunch

With its robust syndication capabilities, iTMunch ensures confident distribution to a broad and relevant audience.

USPs

• Extensive Network: Leverages over 1500 affiliate platforms for precise and scalable content distribution.
• Maximum Exposure: Reaches more than 1 million users, maximizing exposure and engagement for syndicated content.
• Proven Track Record: Demonstrates a successful track record with over 90+ global brands.

4. Outbrain

Outbrain provides reliable content syndication solutions suitable for businesses of all sizes.

USPs

• Massive Reach: Delivers over 10 billion daily recommendations from 100,000+ websites.
• Adaptable Pricing: Offers a CPC (Cost-Per-Click) pricing model, providing flexibility and cost-effectiveness.
• Editorial Insights: Provides valuable editorial insights for content performance optimization.

5. Datamatics Business Solutions Inc.

It offers tailored content syndication strategies and advanced automation capabilities to international enterprises.

USPs

• Global Reach: Provides AI-driven lead generation services with over 200K hours of account-based research and prospecting support across 30+ countries.
• Conversion-focused Approach: Implements the 4C model: Consent to Content to Conversation to Conversion.
• Precision Targeting: Targets decision-makers and influencers for precise lead generation and content syndication.
• Comprehensive Services: Offers multiple content syndication services, including thought leadership content and tailored strategies for maximum impact.

6. DemandScience

DemandScience helps you attract high-quality campaign opt-in leads. It guarantees up to 12x ROI compared to the competition, ensuring every dollar spent generates significant returns.

USPs

• Campaigns for Entire Funnels: Ensures your campaigns are optimized to attract and engage prospects at every stage of the buyer's journey.
• Accurate Ideal Customer Profile (ICP): Enables you to precisely reach your target audience using four layers of intent data.
• Guaranteed Cost Per Lead (CPL): Offers upfront knowledge of your CPL, empowering you to maximize your campaign's effectiveness.

7. ActualTech

ActualTech has successfully enabled over 50 clients to nurture and convert targeted leads into sales opportunities.

USPs

• Advanced Targeting: Feature novel targeting options, including geographies, job titles, company sizes, etc.

• Account-Based Marketing (ABM) Programs: Leverages ABM programs to tailor your content syndication efforts toward high-value accounts.

• Multi-touch Campaigns: Offers a range of multi-touch campaign options, designed to nurture leads throughout their buyer's journey.

8. EETech

EETech's content syndication solution empowers you to amplify your reach and drive traffic directly to your site.

USPs

• Platform Integration: Integrates a development platform with a results-driven marketing strategy, ensuring your content reaches its intended audience effectively.
• Value-driven Content Promotion: Delivers value to users while promoting your brand in a way that resonates with a technical audience.
• Limitation-free Delivery: Breaks through the limitations of a single-site communications platform, expanding your content's reach and increasing visitors to your website.

9. Agent3

With Agent3, you can syndicate your content to your target audience across leading publisher sites. The company focuses on the volume and quality of your organization's net new leads.

USPs

• Syndication Expertise: Holds expertise in media planning, lead generation, and publisher networks.
• Email Content Syndication: Introduces your brand to new stakeholders through intent-targeted single and double-touch programs.
• Phone Content Syndication: Uses industry knowledge to pitch high-value propositions to C-level decision-makers, capturing valuable insights and intelligence.

10. Elevation B2B

It offers data-powered B2B content syndication services that advance business priorities. Elevation B2B positions your content in front of your target audience through paid promotion, driving immediate engagement and results.

USPs

• Syndication Partnerships: Leverages key relationships to extend the influence of your content, ensuring it reaches the right audience at the right time.

• Guest Posting: Establishes your industry authority by publishing on respected platforms, enhancing your brand's visibility and credibility.

• Optimized Email Marketing: Lets you reach a pre-qualified audience directly through curated email campaigns.

Final Thoughts

Syndicating your content on irrelevant or low-quality sites may diminish your SEO ranking without yielding valuable leads. However, content syndication is a breeze with a carefully devised content marketing strategy and appropriate platforms. It offers numerous benefits and can significantly broaden your reach when executed properly.

Are you ready to take your content syndication efforts to the next level? Explore Revnew today and unlock the potential to transform your brand's online visibility.