
Revnew Helped The Brooks Group Connect to Their Target Personas
The Brooks Group delivers market research, training, and instructional design services for healthcare organizations and teams.

Project Name
The Brooks Group

Industry
Business Consulting and Services

Duration
7 Months

About the Company
Established in 1995, The Brooks Group offers learning and development, consulting and instructional design, and market research services to the healthcare community.
In a span of thirty years, they have built an impressive portfolio and worked with Sanofi, Eisai, Takeda, and Gilead. Their mission is to ensure every customer-facing team across businesses possesses the market knowledge and business skills to access and engage key stakeholders.
The expertise of The Brooks Group lies in the following:
- Market research
- Strategic advisory services
- Instructional systems design
- Accounts management processes
In addition, The Brooks Group offers instructional design services to businesses looking to build a learning experience fused with digital media and the knowledge of healthcare experts. The company is based in West Chester, PA.
The Brooks Group’S Goal
The Brooks Group wanted to initiate conversations with key stakeholders in healthcare organizations and drive greater participation in their training programs.

The Challenge
Despite having a solid sales pipeline, The Brooks Group was keen to expand their outreach and promote their L&D programs more effectively. They were operating in a highly competitive market where standing out was difficult.
Revnew’s task was to help refine the company’s positioning and messaging to highlight its expertise, track record, and consultative approach.


Expanding Presence
They wanted to reach more decision-makers in healthcare and promote long-term program value.

Competitive Market
With L&D competition intensifying, standing out with the right messaging was essential.

Establishing Differentiation
They needed to better articulate their success stories and client-centric approach.
Skills Applied

Competitor
Analysis

Market
Research

Sales
Copywriting

Email Strategy
Building
The Revnew Approch
We partnered closely with The Brooks Group to plan and execute a performance-driven outreach strategy designed to engage healthcare decision-makers.

Stakeholder Discovery
We met with their leadership to understand the business model and sales process thoroughly.

Audit and Research
We reviewed their existing contact database, researched L&D trends, and explored how similar programs were marketed.

New Prospect List Creation
We built a fresh, highly targeted list of stakeholders relevant to their training solutions in the healthcare sector.

EmailMessaging and Campaign Planning
Our copywriters created email templates that captured The Brooks Group’s value, supported by a carefully sequenced email journey.

The Results
The Brooks Group saw strong engagement from the target audience. Within seven months, they received 43+ qualified leads. The company continues to have productive conversations with leads generated through Revnew campaigns.
Leads Delivered: 43+
Campaign Duration: 7 Months
Key Outcome: Multiple positive weekly calls and enhanced market education for their L&D offerings
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