The Brooks Group’S Goal
The Brooks Group wanted to initiate conversations with key stakeholders in healthcare organizations and drive greater participation in their training programs.
The Challenge
Despite having a solid sales pipeline, The Brooks Group was keen to expand their outreach and promote their L&D programs more effectively. They were operating in a highly competitive market where standing out was difficult.
Revnew’s task was to help refine the company’s positioning and messaging to highlight its expertise, track record, and consultative approach.
Expanding Presence
They wanted to reach more decision-makers in healthcare and promote long-term program value.
Competitive Market
With L&D competition intensifying, standing out with the right messaging was essential.
Establishing Differentiation
They needed to better articulate their success stories and client-centric approach.
Skills Applied
Competitor
Analysis
Market
Research
Sales
Copywriting
Email Strategy
Building
The Revnew Approch
We partnered closely with The Brooks Group to plan and execute a performance-driven outreach strategy designed to engage healthcare decision-makers.
Stakeholder Discovery
We met with their leadership to understand the business model and sales process thoroughly.
Audit and Research
We reviewed their existing contact database, researched L&D trends, and explored how similar programs were marketed.
New Prospect List Creation
We built a fresh, highly targeted list of stakeholders relevant to their training solutions in the healthcare sector.
EmailMessaging and Campaign Planning
Our copywriters created email templates that captured The Brooks Group’s value, supported by a carefully sequenced email journey.
The Results
The Brooks Group saw strong engagement from the target audience. Within seven months, they received 43+ qualified leads. The company continues to have productive conversations with leads generated through Revnew campaigns.
Leads Delivered: 43+
Campaign Duration: 7 Months
Key Outcome: Multiple positive weekly calls and enhanced market education for their L&D offerings
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