Claimcare's Goal
To sell the company’s billing product to US-based healthcare providers, including physicians, medical practitioners, facilities, ancillary services, and cardio and dialysis centers.
The Challenge
Most healthcare businesses in the US struggle to track revenue and maintain accurate patient billing details. ClaimCare wanted to help those businesses effectively manage their medical billing process.
However, ClaimCare’s previous lead generation partner failed to provide valid leads.
As a result, the company wasted its resources in presenting its sales pitch to unqualified leads. Moreover, most leads that ClaimCare approached were clueless about why they were being contacted.
Invalid Leads from Previous Vendor
Their earlier partner provided irrelevant contacts, leading to wasted sales efforts.
Unqualified Conversations
Sales teams spent time pitching to leads that lacked buying power or context.
Low Awareness Among Prospects
Many prospects were unaware of ClaimCare or why they were being contacted, reducing interest and trust.
Skills Applied
Competitor
Analysis
Email List
Building
Sales
Copywriting
Email Strategy
Building
The Revnew Approch
We developed a campaign tailored to ClaimCare’s goals by understanding their offerings, audience, and sales environment. Our focus was to craft a precise outreach strategy that reached the right people and encouraged engagement.
Business Analysis and Planning
We studied ClaimCare’s business vision, goals, and offerings in depth and worked with the management to build a business-specific plan.
Market and Competitor Research
Our marketing team conducted thorough market research and evaluated competitor strategies to identify opportunities.
Messaging Strategy and Pain Point Mapping
Our copywriters outlined the USPs of ClaimCare’s solutions and mapped them to specific pain points of healthcare decision-makers.
Email Outreach and Lead Targeting
We created a list of high-value contacts and developed an email campaign with a structured follow-up plan to maintain lead engagement.
The Results
With Revnew’s outreach and targeting strategy, ClaimCare reached 3,807 contacts and generated 22 high-quality leads within 2 months.
3,807
Contacts Reached
22
Leads Generated
2 Months
Campaign Duration
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