CGE Energy's Goal
To hold in-person meet-ups with local business owners and pitch the possibility of reducing their energy costs with CGE Energy’s offerings. The company also aimed to provide these businesses with a free subscription to part of their solar farm.
The Challenge
The renewable energy industry is highly regulated, making it difficult to connect with key decision-makers. CGE Energy struggled to secure booked appointments with qualified prospects, and even when meetings were scheduled, the show-up rate remained low—limiting their ability to drive in-person sales conversations.
Difficulty Reaching Decision-Makers
Regulatory complexity and gatekeeping made outreach to the right stakeholders difficult.
Low Appointment Show Rates
Even when meetings were booked, attendance from prospects was unreliable.
Missed Opportunities to Demonstrate Value
The team couldn’t consistently present their clean energy solutions in person.
Skills Applied
Competitor
Analysis
Email List
Building
Sales
Copywriting
Email Strategy
Building
The Revnew Approch
We created a custom outreach campaign for CGE Energy by working closely with their leadership team to understand their business structure and growth blockers. From strategy development to campaign monitoring, we managed each step to improve lead quality and appointment success.
Business Understanding and Campaign Planning
We familiarized ourselves with the company and held strategy sessions with the management team to fully understand their offerings and sales goals.
Problem Diagnosis and List Auditing
We identified gaps in their outreach model and reviewed their existing contact list to identify what could be salvaged or replaced.
High-Intent Prospect List Creation
We curated a new list of high-value potential customers based on geography and relevance and shared it with the internal CGE team.
Email Campaign Development
We built optimized email templates that clearly showcased CGE Energy’s benefits and included a simplified tutorial on how to book appointments.
The Results
With Revnew’s help, CGE Energy generated 95 high-value leads and 13,437 contacts to follow up with—all within 11 months.
13,437
Contacts Reached
95
Leads Generated
11 Months
Campaign Duration
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