How Revnew helped a renewable energy provider company boost client show rate.
ABOUT THE COMPANY
CGE Energy is an alternative/renewable energy provider which has been in business since 1989. The company has been working for over 30 years to promote the clean energy movement. It also oversees the development and implementation of renewable energy strategies for its clients.
The company provides different types of renewable and energy efficiency technologies based on their client's needs and goals. These include Wind, Solar PV, LED Lighting, and Combined Heat & Power technologies with free installation services.
The company aims to lower greenhouse gas emissions and energy consumption while cutting off its clients’ expenses. The team includes energy professionals with high expertise and knowledge, such as former utility workers, master electricians, and certified energy engineers.
CGE Energy offers sustainable energy services through financing, direct sale, or an in-house CGE Sustain program.
INDUSTRY - RENEWABLE ENERGY SEMICONDUCTOR MANUFACTURING
CGE ENERGY GOAL
To hold in-person meet-ups with local business owners and pitch about the possibility of energy cost saving if they join in with CGE Energy. Further, the company aims to offer these businesses a free subscription to a part of their solar farm.
THE CHALLENGE
As the energy industry is highly regulated, it is hard to contact industry decision-makers in general. CGE Energy found getting their target prospects to book an appointment extremely challenging. They held in-person events, but show rates remained low.
SKILLS APPLIED
- Market research
- Competitor analysis
- Email list building
- Sales copywriting
- Email strategy building
TIME TAKEN TO LAUNCH THE CAMPAIGN
2 weeks
THE 5-STEP Revnew APPROACH
- Initially, we familiarized ourselves thoroughly with the company. Then, we discussed with the management team to grasp their business model. After that, we created a personalized campaign that we would implement.
- We paid attention to small to big problems they were facing and got a good understanding of how their program was set up. We sifted through their contact list. We also figured out which conventional marketing techniques would be most effective for the client's company.
- Firstly, we made a new list of high-value potential customers and shared it with the CGE Energy team. Then, we started organizing an email marketing campaign.
- We optimized email templates to showcase the advantages of teaming up with CGE Energy. The templates also had a brief tutorial on how to schedule an appointment.
- We kept monitoring the email campaign's progress to make sure it was effective. We tracked the number of leads and deals that were successfully closed.
THE RESULTS
With Revnew's help, CGE Energy generated 95 high-value leads within 11 months. In the same period, the company received 13437 potential contacts to follow up with.
