Core-LX's Goal
To sell their CTE courses across various educational sectors, including small and rural schools, middle schools, high schools, and community colleges.
The Challenge
Core-LX offers curriculum-based digital courseware and partners with edTech players nationwide. Despite their strong portfolio, the sales team struggled to connect with relevant decision-makers and wasted significant resources on unqualified prospects.
The company needed a strategic, scalable outreach method to directly target decision-makers who were both relevant and ready to engage.
Poor Access to Decision-Makers
The sales team struggled to identify and connect with qualified buyers across education institutions.
Wasted Sales Resources
Unqualified leads consumed time and money with no valuable outcomes.
Lack of Scalable Outreach
There was no effective campaign in place to consistently generate quality meetings.
Skills Applied
Competitor Analysis
Email List
Building
Sales
Copywriting
Email Strategy
Building
The Revnew Approch
We developed a structured outreach strategy tailored to Core-LX’s specific sales goals and market segment. This involved close collaboration with the leadership team, database refinement, copy strategy, and continuous performance monitoring.
Understanding the Business Model
We held discovery discussions with the Core-LX team to understand their service delivery, buyer personas, and sales constraints.
Contact List Audit
We analyzed their existing database, removed irrelevant or outdated entries, and aligned targeting criteria based on real buyer intent.
Targeted Prospect List Creation
A fresh list of qualified prospects, including virtual education platforms, was compiled with input from the client’s team.
Email Campaign Development
We created compelling email templates highlighting Core-LX’s benefits and built a nurturing sequence to guide prospects toward booking appointments.
The Results
With the help of Revnew, Core Learning Exchange reached 3,502 contacts and generated 32 leads within just 2 months.
3,502
Contacts Reached
32
Leads Generated
2 Months
Campaign Duration
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