ABOUT THE COMPANY
Natura, formally known as Plant Interscapes, is an interior horticultural design, installation, and maintenance firm.
Natura has been in service since 1983. The firm is based in San Antonio, Texas, United States. The company's mission is to reconnect people with nature by designing innovative green environments.
Natura provides live plants, holiday decor packages, green wall systems, and moss wall art. Customers can install them in their living areas, workplaces, and play areas. It is operational in San Antonio, Austin, Dallas, Rio Grande Valley, Houston, and Corpus Christi.
Natura offers a complete atrium and containerized plant installation. It oversees turnkey holiday displays and plant care across Texas, such as multi-tenant office buildings, corporate campuses, private facilities, malls and & retail centers, and hotels.
INDUSTRY - FACILITIES SERVICES
NATURA GOAL
To reach out and promote their indoor landscaping products and services to facilities and private offices located in and around the greater metropolitan regions of Houston, San Antonio, Austin, and Dallas/Ft. Worth.
THE CHALLENGE
Natura faced challenges in getting in touch and setting appointments with its target personas. These include a lack of response and communication barriers. It hindered the company’s ability to showcase its products and services and expand its client base. Natura needed to reevaluate its approach and find new ways to connect with its target personas.
SKILLS APPLIED
- Market research
- Competitor analysis
- Email list building
- Sales copywriting
- Email strategy building
TIME TAKEN TO LAUNCH THE CAMPAIGN
2 weeks
THE 5-STEP Revnew APPROACH
We began by deeply understanding Natura’s business model and operations. Subsequently, we engaged with the company’s management team to formulate a tailored strategy outline which was designed to meet its specific needs.
We carefully listened to the management team’s concerns and expectations, grasping a full understanding of their program structure. Then, we conducted a thorough auditing of their contact list to enhance the accuracy and relevancy of the marketing approach. This approach involved identifying and applying traditional marketing methods that would best suit the client's business needs.
We generated a fresh list of potential customers and presented it to Natura's marketing and sales team. Our next step involved developing and implementing an effective email campaign strategy.
Our team developed well-optimized email templates that showcased the advantages of collaborating with Natura. We also incorporated a concise guide to help clients learn the appointment booking process.
We regularly monitored and assessed the email campaign's progress, ensuring optimal performance. In addition, our team closely watched lead generation metrics and closed deals to determine the strategy's effectiveness.
THE RESULTS
The company reached 16,443 contacts within 18 months with the help of Revnew. It gained 124 leads to nurture and convert into customers.
