Natura's Goal
To promote their indoor landscaping products and services to facilities and private offices across the greater metropolitan regions of Houston, San Antonio, Austin, and Dallas/Ft. Worth.
The Challenge
Natura was struggling to reach and convert its ideal customers. Despite having a strong service offering, their outreach attempts weren’t generating engagement. They needed to refine their approach to connect with key decision-makers and grow their client base across competitive metro areas.
Low Response Rate
Outreach wasn’t triggering replies or conversations with facility managers.
Communication Barriers
Messaging wasn’t aligned with the needs or language of target personas.
Blocked Expansion Opportunities
Without warm conversations, there was no path to demonstrate value and close deals.
Skills Applied
Market
Research
Competitor Analysis
Email List
Building
Sales
Copywriting
The Revnew Approch
We built a custom strategy by deeply understanding Natura’s program structure, refining its contact base, and rolling out a highly targeted email outreach framework.
Business Model Discovery
We studied Natura’s business in depth and engaged directly with leadership to tailor a campaign strategy.
Contact List Audit & Refinement
We audited their existing contact database to clean and optimize it for accurate targeting.
Prospect List Generation
Using insights from our research, we created a new high-fit prospect list and delivered it to the sales team.
Email Campaign Creation
We developed well-crafted email templates highlighting Natura’s unique benefits and simplified booking process.
The Results
Within 18 months, Natura achieved strong outreach results that opened doors to new conversations and long-term opportunities.
16,443
Contacts Reached
124
Leads Generated
18 Months
Campaign Duration
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