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How Natura Reached Over 16K Contacts in 18 Months

Natura, formerly known as Plant Interscapes, is a Texas-based interior horticultural design firm offering live plants, green walls, moss art, and holiday displays across major cities. Their mission is to reconnect people with nature through vibrant, green environments.

Project Name
Project Name
Natura
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Industry
Facilities Services
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Duration
18 Months
How Natura Reached Over 16K Contacts in 18 Months

About the Company

Natura, formally known as Plant Interscapes, is an interior horticultural design, installation, and maintenance firm.

Operating since 1983 and headquartered in San Antonio, Texas, the company’s mission is to reconnect people with nature through innovative green environments.

Natura provides live plants, holiday décor packages, green wall systems, and moss wall art. Their offerings are installed in living areas, offices, and commercial spaces across San Antonio, Austin, Dallas, Houston, Rio Grande Valley, and Corpus Christi.

They manage complete atrium and containerized plant installations, oversee turnkey holiday displays, and provide ongoing plant care for multi-tenant buildings, corporate campuses, malls, hotels, and more.

Natura's Goal

To promote their indoor landscaping products and services to facilities and private offices across the greater metropolitan regions of Houston, San Antonio, Austin, and Dallas/Ft. Worth.

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The Challenge

Natura was struggling to reach and convert its ideal customers. Despite having a strong service offering, their outreach attempts weren’t generating engagement. They needed to refine their approach to connect with key decision-makers and grow their client base across competitive metro areas.

Built for Funding Milestones
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Low Response Rate

Outreach wasn’t triggering replies or conversations with facility managers.

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Communication Barriers

Messaging wasn’t aligned with the needs or language of target personas.

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Blocked Expansion Opportunities

Without warm conversations, there was no path to demonstrate value and close deals.

Skills Applied

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Market 
Research

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Competitor Analysis

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Email List 
Building

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Sales 
Copywriting

The Revnew Approch

We built a custom strategy by deeply understanding Natura’s program structure, refining its contact base, and rolling out a highly targeted email outreach framework.

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Business Model Discovery

We studied Natura’s business in depth and engaged directly with leadership to tailor a campaign strategy.

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Contact List Audit & Refinement

We audited their existing contact database to clean and optimize it for accurate targeting.

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Prospect List Generation

Using insights from our research, we created a new high-fit prospect list and delivered it to the sales team.

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Email Campaign Creation

We developed well-crafted email templates highlighting Natura’s unique benefits and simplified booking process.

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The Results

Within 18 months, Natura achieved strong outreach results that opened doors to new conversations and long-term opportunities.

16,443

Contacts Reached

124

Leads Generated

18 Months

Campaign Duration

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