
How Natura Reached Over 16K Contacts in 18 Months
Natura, formerly known as Plant Interscapes, is a Texas-based interior horticultural design firm offering live plants, green walls, moss art, and holiday displays across major cities. Their mission is to reconnect people with nature through vibrant, green environments.

Project Name
Natura

Industry
Facilities Services

Duration
18 Months

About the Company
Natura, formally known as Plant Interscapes, is an interior horticultural design, installation, and maintenance firm.
Operating since 1983 and headquartered in San Antonio, Texas, the company’s mission is to reconnect people with nature through innovative green environments.
Natura provides live plants, holiday décor packages, green wall systems, and moss wall art. Their offerings are installed in living areas, offices, and commercial spaces across San Antonio, Austin, Dallas, Houston, Rio Grande Valley, and Corpus Christi.
They manage complete atrium and containerized plant installations, oversee turnkey holiday displays, and provide ongoing plant care for multi-tenant buildings, corporate campuses, malls, hotels, and more.
Natura's Goal
To promote their indoor landscaping products and services to facilities and private offices across the greater metropolitan regions of Houston, San Antonio, Austin, and Dallas/Ft. Worth.

The Challenge
Natura was struggling to reach and convert its ideal customers. Despite having a strong service offering, their outreach attempts weren’t generating engagement. They needed to refine their approach to connect with key decision-makers and grow their client base across competitive metro areas.


Low Response Rate
Outreach wasn’t triggering replies or conversations with facility managers.

Communication Barriers
Messaging wasn’t aligned with the needs or language of target personas.

Blocked Expansion Opportunities
Without warm conversations, there was no path to demonstrate value and close deals.
Skills Applied

Market
Research

Competitor Analysis

Email List
Building

Sales
Copywriting
The Revnew Approch
We built a custom strategy by deeply understanding Natura’s program structure, refining its contact base, and rolling out a highly targeted email outreach framework.

Business Model Discovery
We studied Natura’s business in depth and engaged directly with leadership to tailor a campaign strategy.

Contact List Audit & Refinement
We audited their existing contact database to clean and optimize it for accurate targeting.

Prospect List Generation
Using insights from our research, we created a new high-fit prospect list and delivered it to the sales team.

Email Campaign Creation
We developed well-crafted email templates highlighting Natura’s unique benefits and simplified booking process.

The Results
Within 18 months, Natura achieved strong outreach results that opened doors to new conversations and long-term opportunities.
16,443
Contacts Reached
124
Leads Generated
18 Months
Campaign Duration
Related Articles


22 High-Quality Leads in Just 2 Months: ClaimCare's Success with Revnew's 5-Step Approach
ClaimCare is a US-based medical billing provider offering comprehensive services powered by...

Revnew Helped The Brooks Group Connect to Their Target Personas
The Brooks Group delivers market research, training, and instructional design services for...
Want to see similar results for your business?
Explore how Revnew's solutions can empower your growth.
