ViTel Net’'s Goal
ViTel Net aimed to connect with hospitals and clinics to promote its HIPAA-compliant, affordable, and interoperable telehealth platforms. The primary objective during the pandemic was to generate quality leads by educating the market on how their modular solutions could support virtual care deliveries.
The Challenge
Despite being in business for over 30 years and offering configurable, compliant technologies, ViTel Net needed a new sales approach to break through noise during the pandemic. Lower-cost, non-HIPAA-compliant tools were gaining ground in their space.
They needed to reposition their value proposition and connect more effectively with decision-makers in hospitals and clinics.
Need for Stronger Sales Push
The company’s long-standing technology stack wasn’t translating into lead flow or brand preference.
Competitive Pricing Pressure
Cheaper, non-compliant alternatives were being adopted by hospitals despite ViTel Net’s superior features.
Weak Market Messaging
The existing messaging failed to emphasize HIPAA compliance and differentiators effectively.
Skills Applied
Competitor
Analysis
Market
Research
Sales
Copywriting
Email Strategy
Building
The Revnew Approch
We worked closely with ViTel Net to understand its offerings, market challenges, and sales goals. Based on this input, we designed a strategy that improved outreach messaging and increased lead quality.
Discovery and Business Alignment
We met with ViTel Net’s leadership to understand their products, clients, and internal sales approach.
Market and Competitor Research
Our team evaluated the telehealth market and examined competitor positioning to identify white space for ViTel Net.
Sales Copy Development
Our copywriters created a range of email templates that showcased ViTel Net’s unique capabilities and compliance benefits.
Email Outreach Setup
We built an outreach sequence with follow-up logic targeting relevant hospital and clinic stakeholders.
The Results
ViTel Net booked 20 appointments with relevant telehealth stakeholders. Their updated messaging clearly communicated technical and compliance advantages—giving them a stronger edge in a competitive market.
Appointments Booked: 20
Key Outcome: Improved brand positioning and market education on HIPAA-compliant telehealth
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