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8 Sales Pitch Email Templates to Boost Your Lead Generation

sales pitch email templates

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Did you know that billions of emails are sent daily? 

That's a lot of competition for getting attention in someone's inbox! 

What MUST you do if you want to make sure your email stands out? You need to be interesting, convincing, and thoughtful in minimal sentences.

It sounds harsh, right? 

However, it’s much more straightforward in reality. 

The biggest mistakes salespeople make in writing sales pitch emails are too lengthy or self-centered content or not providing any value to the recipient. 

Unsurprisingly, maximum emails get ignored or marked as spam. In fact, only 24% of sales emails are opened.

But there's good news! 

With our proven sales pitch email templates, you can immediately jump-start your lead generation to appointment setting journey toward grabbing your prospect's attention. 

After all, experienced salespeople understand that the key to sales pitch success is composing brief and to-the-point emails. 

Plus, the message should be valuable and compelling enough to spur action. So what are you waiting for? Let’s check out the templates right away!

Four Elements of Effective Sales Pitch Emails

Now, before moving on to our must-awaited templates, you must understand the answer to this question. 

How do you write a sales pitch email? 

Well, there is a straightforward four-line structure you can use.

1. Opening Line

Start by addressing the recipient by name. Then, explain the purpose of the email. 

Plus, ensure the focus is on them, not you. 

Remember, your target is to drive a response. Personalizing your email can significantly increase your chances of success.

2. Offer Line

Creating a sense of scarcity can be a powerful way to drive responses. 

You can do this by highlighting your company is selective about who they work with. Or your product is so in demand that there's a waiting list. 

Alternatively, you can identify a specific problem your recipient is facing and offer a solution. Use data, case studies, or other evidence to support your claims and build trust.

3. Closing Line

Finish with a clear and concise call to action (CTA). Ensure the CTA can be answered with a simple "yes" or "no." This low-pressure ask is more likely to elicit a response.

4. Signature Line

Think of your email signature as a mini-landing page. It can help you establish credibility and build rapport. Also, add your:

  • Name
  • Company details
  • Contact information 

Finally, consider adding social proof, links to relevant content, or other rewards – that demonstrate your expertise and experience. 

The bonus point is - Keep a customer review just above the signature. It’ll have a psychological impact on your prospect’s mind.


Hi [Recipient Name], I came across your profile on LinkedIn and noticed that we share a passion for [shared interest].

Our revenue acceleration growth solution has helped [X number] companies achieve [desired outcome]. Are you ready to experience the same success?

Are you interested in learning more about how our [product/service] can help you achieve [desired outcome]? If so, let's schedule a demo at your earliest convenience.

Revnew is a trusted partner that we couldn't go without. - Cody Shea Arabia

Ray Marshal
Outreach Marketing Manager
Revnew, Inc.
2093 Philadelphia Pike #4145,
Claymont, DE 19703
(888) 444-6679

8 Important Types of Sales Pitch Email Templates

You can steal all of our FREE sales pitch email templates. They can be easily customized for each type of prospect you want to reach out. 

Our templates will help you effectively introduce your business offering to potential buyers. They shall help you encourage prospects to schedule a meeting with you to learn more. 

So, let’s check the 8 types of important sales pitch email templates!

1. The AIDA Model

This sales email template follows the AIDA formula for Attention, Interest, Desire, and Action. Here's how:

  • Attention: The subject line grabs the recipient's attention by asking a question addressing their pain.
  • Interest: The opening paragraph introduces the problem (pain point) and offers a potential solution (your product/service).
  • Desire: The body of the email highlights the features and benefits of your product/service and includes social proof to build credibility and trust.
  • Action: The email ends with a clear CTA encouraging the recipient to take action and offering a limited-time discount to create a sense of urgency.

This sales pitch email template is effective for almost every business because it follows a proven formula for sales emails. 

It uses persuasive language to guide the recipient through the decision-making process. Plus, by using this template, you’re also:

  • Addressing prospects’ pain points
  • Offering a solution
  • Providing social proof

Hence, you're showing the recipient that you understand their needs. 

Additionally, you have a solution that can help them. The CTA, in the end, encourages them to take action. 

This makes it easy for them to say yes and move forward with your product/service.


Stage Content
Attention Subject: [Recipient's Name], Are You Tired of [Pain Point]?

Hi [Recipient's Name],

Are you tired of [pain point]? It can be frustrating to deal with [pain point] day in and day out, primarily when it's affecting your [relevant outcome]. But here's some good news! I have the perfect solution.

Introducing [Your Product/Service]. Our [unique benefit] can help you [solve pain point] and [deliver additional benefit].

With [social proof], we're confident that we can help you achieve [relevant outcome].

Desire So, why not give us a try? We're offering a limited-time discount for new customers like you, so there's never been a better time to [take action]. 
Action [CTA Button/Link]
Signature Best, [Your Name]


2. The ICSA Model

The ICSA (Industrial Case Study Approach) model helps create persuasive sales pitch email templates. Plus, such emails are customer-focused and highly effective in generating leads.

The ICSA model delivers promising results, and it’s highly effective for businesses with complex sales cycles since it showcases real-life examples. 

It highlights how your product or service has helped similar companies achieve their goals or solve their problems. 

Hence, this sales pitch email example builds credibility and trust with potential customers. Recipients see tangible evidence of your expertise and results. 

Again, you effectively capture the reader's attention by presenting the case study clearly and concisely. You inspire them to take action by highlighting the key takeaways and benefits.


Stage Content
Subject [Recipient's Name], How We Helped [Industry] Companies Increase Revenue by 50%

Hi [Recipient's Name],

I hope this email finds you well. I came across your company, [Recipient's Company], and noticed you're in the [Industry] industry.


As someone who works with [Industry] companies daily, I wanted to share a success story that may interest you. Recently, we worked with [Company X], a [Industry] company similar to yours, to help them increase their revenue by 50%.

Here's how we did it: [Briefly describe the problem and how your company helped to solve it.]

Case Study

Our customized solution involved [specific details] and resulted in [specific outcomes]. We were able to help [Company X] streamline their operations and increase their revenue by 50%.

I believe this success story is relevant to your company and could help you achieve similar results.


Do you want to learn more about how we can help your company achieve similar success? Please reply to this email or schedule a call using the link below.

[CTA Button/Link]

Signature Best, [Your Name]

3. The CTSA Model

Sales pitch email examples based on the CTSA (Customer Testimonial Sales Approach) deliver excellent results. 


They offer social proof through client testimonials. Plus, they highlight the success of your company's solutions in a specific industry. 

Your message will intrigue your prospects if you show them how you have helped other organizations in the same field to prevail over similar challenges. Remember to add some numbers to your email for increased authenticity and credibility.

Additionally, the CTA is action-oriented and clear. Also, it provides options to take the next step in learning more about your answers.


Stage Content
Subject [Recipient's Name], See What [Industry] Companies Are Saying About Us
Greeting Hi [Recipient's Name],
Introduction I hope this email finds you well. I came across your company, [Recipient's Company], and noticed you're in the [Industry] industry. As someone who works with [Industry] companies daily, I wanted to share some feedback that might interest you. Recently, we worked with [Company X], a [Industry] company similar to yours, to help them [briefly describe the problem and the solution].
Testimonial Here's what they had to say about working with us: [Insert testimonial quote from Company X]. But it's not just Company X that's had success with our solutions. Here are a few more examples: [Insert 2-3 additional testimonials from other companies in the same industry].
Value proposition As you can see, our solutions have helped companies like yours [achieve specific results or overcome particular challenges]. Our expertise in the [industry] can help your company achieve similar results.
CTA If you're interested in learning more about how we can help your company, please reply to this email or schedule a call using the link below. [CTA Button/Link]
Closing I'm looking forward to hearing from you and discussing how we can help your company reach its full potential. 
Signature Best, [Your Name]

4. The BVPR Model

BVPR (Benefits | Value Proposition | Results) email sales pitch examples highlight the advantages of your product/service. 

They emphasize the key benefits or unique value propositions that the recipient can expect to receive. As such, the email is more likely to grab their attention and generate interest. 

Plus, the CTA also invites the recipient to learn more. Thus, it provides an opportunity for a follow-up conversation or meeting to discuss your solution in more detail. 

This template can be successful in generating leads for most of the B2B businesses. 


Because it’s focused on the recipient's needs and how the product/service can help them achieve their business goals.


Stage Content
Subject Line Achieve Success with [Product/Service Name]
Introduction Hi [Recipient's Name],
Benefits Are you looking to succeed in your business? [Product/Service Name] can help you get there with…
Benefit 1 Predictable pipeline and better forecasting
Benefit 2 Understand campaign performance and benchmark against others in the industry
CTA Ready to learn more? Let's chat.
Closing Best regards,
Signature [Your Name]

5. The PAS Model

The PAS (Pain Point And Solution) model helps your business effectively communicate your products or services by addressing the pain points of the target audience. Here's how the framework works:

  • Identify the pain points of your target audience: Understand the pain points or problems that your potential customers face. For example, let's say you are selling project management software. 
    Your target audience might be small business owners struggling to manage their projects effectively. Pain points for this audience could include missed deadlines, disorganized workflows, and difficulty collaborating with team members.
  • Provide a solution: Offer a solution to the pain points you've identified. This is where you can highlight the benefits of your product or service and explain how it can help solve your potential customer's problems.

The PAS model is an effective way to create a persuasive email that resonates with your reader. By addressing their challenges, you showcase that you understand their needs and can offer a valuable solution. 

As such, you build trust and credibility with potential customers, leading to increased sales and a stronger relationship with your target audience.


Stage Content
Subject [Recipient Name], are these challenges familiar to you?
Introduction Hi [Recipient Name],

I recently encountered some common challenges that sales departments face. Are you facing them too?
Pain Points
  1. 65% of salespeople spend too little time on efforts to close sales because they have to spend most of their time on non-selling activities.
  2. Sales reps struggle to find and use the right content to engage prospects and close deals.
  3. Inconsistent lead quality and quantity cause pipeline bottlenecks and forecasting challenges.
  1. Our platform automates time-consuming tasks and streamlines workflows, so your sales team can focus on closing deals.
  2. Our platform provides a centralized content repository and analytics to help agents personalize their outreach and track content performance.
  3. Our platform leverages advanced data analytics and machine learning to identify and prioritize high-quality leads and provide insights and benchmarks to optimize sales performance.
CTA Want to learn more about how our platform can help you overcome these challenges? Let's schedule a quick call to discuss your needs and see if there's a fit.
Closing Best,
[Your Name]

6. The Comparison Model

Comparison-based sales pitch email examples work well. It’s an effective way to highlight the benefits of your product or service over your competitors. Let’s check this out with an illustration:


Stage Content
Subject Cut Marketing Costs by 65% with Our Solution
Opening Line Are you tired of overspending on marketing with little ROI to show for it? We know that most companies are struggling with this issue.
Comparison Point 1 Our solution saves companies 65% of their marketing budget annually. That’s money you can reinvest in other business areas for a more significant impact.
Comparison Point 2 In contrast, other solutions in the market only provide a meager 10-20% cost savings on average. You can trust that our solution will significantly impact your bottom line.
CTA Don't let your marketing budget go to waste. Schedule a call with us today to learn more about how we can help you cut your costs by 65%.

In this instance, the email speaks directly to two issues:

  • The challenge of overspending on marketing
  • Not seeing a good (ROI) return on investment  

It presents a concrete comparison of how your solution can save companies 65% of their marketing budget annually. 

It also compares your solution to the industry average of only 10-20%. As such, it creates a clear value proposition for the reader.

The comparison points also demonstrate your competitive advantage over other solutions in the market. 

It helps to build trust and credibility with the reader, making them more likely to take action and schedule a call with us to learn more.

7. The Competitor Vs. You Model

This sales pitch email template works quite well and is one of our favorites. Why? It addresses a common situation where a prospect is already working with a competitor. 

It highlights the USPs that differentiate your company from the competitor. Hence, you demonstrate the unique value you can offer. 

As such, this helps to establish credibility and builds trust with the prospect. How? They can see you clearly understand their industry and business needs. 

Plus, you’re framing the conversation regarding how you can offer more value than their current provider.

Moreover, you present your company as a viable alternative and generate interest in learning more about your services. Hence, it’s more likely that prospects will respond positively to your outreach.


Stage Content

Hi [Name],

Hope you're doing well. I wanted to reach out because I noticed that you're currently working with [Competitor Name]. While they might be a good option, 

I believe that we can offer you even more value.


Here are a few things that we do differently at [Your Company Name] that set us apart from [Competitor Name]:

1. Our industry experience and expertise - we have a team of seasoned professionals who have been in the industry for years and know what works and what doesn't.

2. Performance guarantee - we stand behind our work and guarantee results that meet or exceed your expectations.

3. Month-to-month billing with no annual contracts - we don't believe in locking our clients into long-term contracts. We're confident in delivering value, so we let our work speak for itself.

Closing I'd love the opportunity to discuss your business needs and how we can help you achieve your goals. Let me know if you want to learn more about what we can do for you.

Best regards,

[Your Name]
[Your Company Name]

8.  The Offer-Based Model

The offer-based model is highly effective in creating compelling sales pitch emails that resonate with your target audience. By highlighting the features and value of your offer, you can demonstrate why it is valuable and relevant to your target audience. This can help increase conversions, drive sales, and build brand awareness.


Stage Content
Subject [Recipient’s Name], Get a Personalized Marketing Analysis Report
Introduction Hi [Recipient’s Name],

I hope this email finds you well. I came across your company and was impressed by your innovative approach to solving problems in the industry.
Offer As a token of appreciation, I would like to offer you a personalized marketing analysis report. This report is tailored specifically to your industry and will provide insights on how your company can better position itself in the market. We'll do a thorough competitive analysis and explain our findings in detail, all while recording the screen through Loom so you can see everything we’re doing.
Closing Would you be interested in receiving this report? If so, please let me know, and I’ll gladly send it over.
Signature Thank you for your time, and I hope to hear from you soon. If you have any questions, please don't hesitate to reach out.

The sales pitch email template offers the recipient a personalized marketing analysis report. It also explains how the information is specifically tailored to the recipient's industry. 

Plus, it mentions the added benefit of recording the screen through Loom – which enhances transparency and trust.

As such, the template works. Why? It offers something of value – which can help establish a relationship. It also demonstrates that you have taken the time to research and understand the prospect’s industry. Hence, your email is more personalized and relevant.

Wrap It Up

Crafting the perfect sales email template for your business is a process of trial and error. So, try different approaches, keep what works, and continuously refine until you find the ideal formula for success. 

Remember, building a successful email outreach program takes time and persistence. But with the right tools and techniques, the benefits for your business can be enormous.

Now, why not take things to the next level? By harnessing the power of automation, you can help your team craft engaging, convincing, and personalized emails at scale. 

Book a demo with Revnew today and discover how to revolutionize your email outreach game.

FAQs About Sales Emails

1. What Is a Good Introduction Email for Sales?

A good introduction email for sales should be personalized, attention-grabbing, and brief. It should introduce yourself or your business, briefly mention how you found the recipient, and explain why you are reaching out. It is also essential to offer something of value in the email and clarify what action you want the recipient to take next.

2. How Do You Write a Warm Sales Email?

To write a warm sales email, start by researching and understanding your audience and personalizing your message accordingly. Show genuine interest in the recipient and their needs, and use a friendly and conversational tone. Try to provide some value to the recipient, whether through offering helpful information or addressing a pain point they might be experiencing. Finally, clarify what action you want the recipient to take and why it would benefit them.

3. How Do You Write a B2B Sales Email?

To write a B2B sales email, research and understand your target company and its needs. Address the recipient by name and use a professional tone. Clearly state the problem your product or service solves and how it benefits the company. Provide social proof and include specific examples or data to back up your claims. Finally, include a clear call to action and make it easy for the recipient to take the next step.

4. What Is a Good Example of a Sales Pitch?

A great example of a sales pitch is a personalized, concise email that addresses the customer's needs. It should clearly explain the offered product or service and how it can solve the customer's problem or address their pain points. It should also include social proof and provide a clear call to action.

5. How Do You Write a Short Pitch Email?

To write a short pitch email, identify the recipient's needs and pain points. Quickly introduce yourself and your business, then explain how your product or service can help solve their problem. In addition, use a friendly and conversational tone and provide social proof, such as testimonials or case studies. Finally, include a clear call to action and make it easy for the recipient to take the next step.

6. How Do You Introduce Yourself in a Sales Pitch?

To introduce yourself in a sales pitch, start with a brief introduction that includes your name and your role within the company. Then, explain what your business does and how it can benefit the customer. Use a friendly and conversational tone, and try to establish a connection with the customer by showing genuine interest in their needs and pain points.

7. What Are 3 Good Intros to a Professional Email?

Three good introductions to a professional email include:

"Dear [recipient's name],"

"Hello [recipient's name],"

"Good morning/afternoon [recipient's name],"

8. How Do I Start a Sales Email Campaign?

To start a sales email campaign, identify your target audience and understand their needs and pain points. Create a prospects list and develop a personalized email template that addresses their specific needs. Use a friendly and conversational tone and provide value in each email. Finally, track your results and continuously refine your approach based on what works best.

9. How Should I Email to Attract Customers?

To attract customers, first, pinpoint your target audience. Next, try to gauge their needs and pain points. Develop a personalized email template that addresses their specific needs and clearly explains how your product or service can solve their problem. Use a friendly and conversational tone, provide value, and include social proof such as testimonials or case studies. Finally, have a clear call to action and make it easy for the recipient to take the next step.

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