Top 10 CRMs for Sales Reps to Use in 2024

With CRM software, your business can access advanced tools to streamline customer interactions. Hence, you eliminate the need for manual customer data management via spreadsheets.

The global CRM market is experiencing substantial growth, with projections indicating a significant increase from $88.19 billion in 2024 to an estimated $$131.90 billion by 2028.

However, selecting the right CRM software for your business might seem daunting with the many options available.

As an outbound marketing agency, we'll explore ten top-rated CRMs and outline their distinctive features, strengths, and pricing to help you make an informed decision.

Why Is CRM Essential for Sales Reps?

A CRM system centralizes customer information. It enables quick access to contacts, sales opportunities, and service records. 

Gathering data from various channels provides insights into customer preferences and behavior, facilitating personalized interactions. 

Additionally, CRM systems help you achieve the following:

• Streamlined collaboration among sales teams
• Optimized sales processes
• Empowered data-driven decision-making through analytics

As such, CRM enhances reps' efficiency, effectiveness, and sales performance, ultimately leading to better customer relationships and increased revenue.

Top 10 CRM Platforms for Sales Reps in 2024

Let’s now check out the best ten CRM software:

1. HubSpot CRM

HubSpot CRM integrates with the platform’s paid Sales Pro and Marketing Pro tools. It facilitates lead nurturing, increases conversion rates, and initiates inbound marketing.

USPs

• User-Friendly Interface: It features core CRM functions like contact management and lead-to-conversion pipeline tracking. Plus, it offers an intuitive interface suitable for all technical backgrounds.
• Integrated Inbound Marketing: Users can effortlessly implement inbound marketing strategies within the CRM app. It offers benefits from 360-degree visibility of contacts and simplified lead segmentation.
• Prospect Code Embedding: The CRM enables real-time identification of interested visitors by embedding prospect codes on websites. It facilitates targeted campaigns for enhanced engagement.
• Consolidated Sales and Marketing: HubSpot CRM streamlines sales and marketing efforts by allowing users to:
  • Associate campaigns with contacts
  • Track tasks
  • Efficiently progress leads through sales stages

Pricing

HubSpot CRM offers core functionalities at no cost, unlimited users, and no expiration date.

2. Pipedrive

Pipedrive offers a visually intuitive interface that provides a quick sales pipeline overview. With a focus on transparency, the software emphasizes this overview as its core feature, ensuring a smooth sales cycle.

USPs

• Visual Sales Pipeline: It allows users to track deals and activities from initial contact to closure. The Kanban-style layout appeals to fans of visual organization – providing clear lead-to-conversion tracking.
• Color Coding: The layout’s neat color coding features details like a photo of the sales rep or contact related to the deal
• Mobile Accessibility: Pipedrive's Android and iOS apps ensure users can manage their sales processes anywhere with an internet connection. This mobility enhances flexibility and productivity for on-the-go sales professionals.

Pricing

You can explore Pipedrive's features with their free trial offering, which provides clear visibility of your deals and easy accessibility to the interface.

3. Salesforce CRM

This CRM is designed with small businesses in mind, an integral component of the Salesforce sales and marketing ecosystem. It offers scalability and a robust suite of contact and lead management tools.

USPs

• Native Integration: The CRM seamlessly integrates with the Salesforce sales and marketing platform. It offers a cohesive user experience and eliminates the need for third-party solutions.
• Scalability and Flexibility: Salesforce CRM offers scalability to accommodate growth, with customizable tools to meet evolving needs.
• Seamless Automation: It integrates automation capabilities with other Salesforce apps, streamlining workflows and optimizing sales and marketing strategies.

Pricing

Salesforce CRM's free trial allows you to test its integration, scalability, and automation features firsthand.

4. Creatio

Creatio enhances lead generation, accelerates sales, and elevates customer service levels. With three versatile modules—Marketing Creatio, Sales Creatio, and Service Creatio—the platform offers flexibility for tailored CRM strategies.

USPs

• 360-Degree Customer View: Creatio provides a holistic view of customers by storing diverse information, including career history, preferences, and purchasing behavior. It enables users to develop personalized marketing strategies.
• Automatic Data Enrichment: The platform identifies email addresses, phone numbers, and social media profiles from open sources. It ensures marketing and sales teams have up-to-date customer data to inform interactions and strategies.
• Efficient Data Management: Its modules offer features like – adding weights to customer parameters and visualizing profile completeness. Tools for data cleansing and duplicate merging simplify updates, ensuring reps access the latest information.

Pricing

You can explore CRM Creatio's capabilities with its free trial, providing access to all its modules.

5. NetSuite

This comprehensive software combines traditional and innovative CRM capabilities. It empowers your business with features tailored for marketing, affiliates, and customer service automation.

USPs

• Complete Customer View: NetSuite CRM’s timeline display offers easy access to customer contact information, communication history, and any issues they may have encountered with your business.
• Task Management: The platform's integrated features allow for efficient task assignment – facilitating seamless communication and collaboration within your organization.
• Campaign Control: NetSuite CRM allows users to create, modify, and track marketing campaigns effectively. Additionally, it offers fully featured partner/affiliate management and sales forecasting capabilities.

Pricing

You can try NetSuite CRM with its free trial to check its features for customer management, task assignment, campaign management, and sales forecasting.

6. Freshsales

This CRM streamlines the sales cycle, automates processes, and nurtures leads. 

USPs

• Customizable Features: Freshsales’ extensive customization options let users tailor the software to their business needs. From custom fields and modules to sales activities and process mapping, users can create a personalized sales environment.

• Efficient Deal Management: With features like a product catalog, CPQ (Configure, Price, Quote), and weighted pipeline, Freshsales helps sales team members effectively identify and prioritize deals. 

• Integration with Communication Tools: Freshsales merges with email, phone, chat, and SMS, enhancing connectivity and communication. It extends its capabilities to other platforms like DocuSign, Zapier, Quickbooks, PandaDoc, and Xero.

Pricing

Freshsales offers flexible plans and features to streamline sales processes and drive revenue growth.

7. Monday.com

It is a complete business solution designed to cater to different teams with varying functions. Monday.com is customizable for virtually any purpose – offering smooth integration, collaborative features, and intuitive dashboards.

USPs

• User-Friendly Interface and Dashboards: Monday.com has well-designed user interfaces – featuring highly visual and easy-to-understand dashboards. Users can tailor these dashboards to meet specific needs and share among team members.
• Automation Capabilities: It integrates with Slack, Salesforce, and Shopify. Users can leverage if-then workflow automation to streamline notifications, emails, task assignments, and more.
• Mobile Accessibility: Monday.com is accessible via mobile apps for iPhone and Android users, ensuring flexibility and convenience.

Pricing

Its pricing plans start from $39 per month, billed annually.

8. Zoho

This robust business management software caters to the needs of SMBs and large enterprises. 

USPs

• End-to-End Solutions: Zoho CRM encompasses various modules – task assignments, project scheduling, and productivity monitoring. It provides a holistic approach to streamlining operations and improving efficiency.
• Functionality and Usability: The CRM merges functionality and user-friendliness to automate fundamental processes in developing customer relationships.

• Streamlined Procedures: From lead generation to marketing, sales, and customer support, automated functions streamline operations. It enables users to concentrate on effective strategies for nurturing prospects and assisting existing customers.

Pricing

Zoho offers customized pricing plans tailored to meet the specific needs of your business.

9. Pipeline

This solution is designed to streamline and automate business sales processes. Developed by salespeople, Pipeline CRM empowers sales teams to efficiently track leads and analyze data to enhance sales performance.

USPs

• Visual Management: Pipeline CRM provides a visual representation of your sales pipeline, allowing you to track deal progress and identify potential bottlenecks or areas for improvement. 
• Automated Reminders: Pipeline CRM's auto notifications for follow-ups let users stay organized and proactive in sales efforts, ensuring timely communication with leads.
• Email Outreach: Its email campaigns and tracking feature help create personalized emails and track engagement metrics. It enables you to gauge the effectiveness of your outreach efforts and tailor your approach accordingly.
• Integration with Business Tools: Pipeline CRM integrates with popular business tools like MailChimp, Google Apps, Outlook, Zapier, and more. It allows you to streamline your sales process and access all your business tools in one place.

Pricing

You can try out its free trial to unlock the potential for increased productivity and revenue growth.

10. LeadSquared

A top-rated CRM software, LeadSquared smoothens sales processes for organizations. Tailored for small and medium-sized businesses, it offers a cost-effective and user-friendly platform with many functionalities.

USPs

• User-Friendly Platform: LeadSquared provides a low-cost, user-friendly platform with an intuitive drag-and-drop interface. It allows non-technical users to easily create customized workflows, landing pages, and marketing campaigns.
• Powerful Marketing Automation: With its automation tools, you can efficiently manage marketing efforts and merge with applications like Salesforce, Google Ads, and Mailchimp, consolidating all activities into a single platform.
• Commercial Advantages: LeadSquared offers real-time insights into team performance, lead collection, and management solutions, as well as mobile CRM features to increase sales team productivity and efficiency. 

Pricing

Through its free trial option, You can experience its user-friendly interface, powerful marketing automation, and commercial advantages firsthand.

Now that you have your list, let’s discuss picking the ideal platform for your organization.

How to Choose the Right CRM for Your Firm

You must select the perfect CRM for your firm to boost sales productivity and enhance customer relationships. Here are some key considerations to keep in mind:

• Assess Your Needs: Understand your unique sales process requirements to ensure the chosen CRM aligns seamlessly with your workflows and objectives.
• Check Integration Capabilities: Evaluate the CRM's integration capacity with your existing tools and systems to facilitate smooth data exchange and collaboration.
• Consider Ease of Use: Look for a CRM with an intuitive and user-friendly interface, which will enable easy adoption and maximum productivity among your sales team.
• Understand the Pricing Structure: Thoroughly analyze the cost of each CRM solution to ensure it fits within your budget and offers long-term value for your investment.

Also, be aware of the latest trends shaping the CRM landscape and how they can benefit your firm:

• AI and ML Enhancements: Explore CRM solutions harnessing Artificial Intelligence and Machine Learning for advanced analytics, predictive insights, and task automation.

• Mobile CRM Solutions: Consider the importance of mobile CRM solutions for remote work and real-time access to customer data.

• Unified Approach: Look for CRM platforms that merge with other business systems, providing a unified approach to customer data management.

How to Implement Your Chosen CRM

Here’s how to implement your selected software solution:

• Plan for Data Migration: Develop a comprehensive implementation plan and execute smooth data migration from existing systems to the new CRM platform.

• Train Sales Teams: Provide thorough training to sales teams on utilizing the new CRM effectively to maximize its benefits and drive successful adoption.

• Monitor Adoption: Monitor CRM adoption and provide ongoing support and training to address any challenges or issues encountered.

How to Maximize Your CRM’s Benefits

You can unlock the full potential of your CRM with these strategies:

• Regular Data Analysis: Utilize the CRM's analytics tools to gain valuable insights from customer data and make informed decisions.
• Personalized Customer Interactions: Leverage CRM features to personalize customer interactions and tailor marketing and sales strategies to individual preferences.
• Continuous Training: Invest in constant training for sales reps to update them on new features and best practices. It ensures optimal effectiveness and productivity.

Conclusion

You cannot ignore the significance of selecting the right CRM for your sales reps in 2024. A well-chosen CRM can streamline sales processes, enhance customer relationships, and drive revenue growth. Hence, you must consider your unique needs and objectives carefully when evaluating CRM options.

Take the next step in optimizing your sales processes by exploring the CRMs mentioned in this guide. Consider how a new or upgraded CRM system could revolutionize your sales efforts in 2024. To make an informed decision to propel your sales success to new heights, you can also contact Revnew’s experts. We are always ready to assist.