Goals Set:
- Generate 1,000+ registrations.
- Deliver 400+ live attendees.
- Optimize audience engagement to fuel post-event pipeline.
The Challenge
EDB is a leader in enterprise database technology. In Q2, they planned two high-value webinars targeting IT decision-makers and data leaders.
Secure registrations at scale.
Ensure quality audience fit (enterprise B2B, technical personas).
Convert registrations into meaningful live attendance — not just vanity numbers.
The Revnew Approach
Targeting & ICP Build
- Identified enterprise IT & data decision-makers.
- Applied intent-based signals to prioritize accounts.
Multi-Channel Registration Engine
- Email to verified B2B intent lists.
- Premium content hubs & publisher networks.
- Programmatic display & LinkedIn sponsored placements.
Validation & Quality Checks
- Human verification to remove bots, students & irrelevant leads.
- Duplication & exclusion checks.
Attendance Maximization
- Auto calendar invites at registration.
- Reminder cadence: T-7 days, T-3 days, T-1 day, T-2 hours.
- Personalized pre-event teasers (speaker highlights, agenda snippets).
Event-Day & Post-Webinar Optimization
- Day-of login guide + Q&A push.
- Post-event nurture for no-shows (on-demand access).
- Sales-ready attendee lists delivered with engagement scores.
Key Takeaways:
Registrations are just the start — nurturing drives attendance.
Multi-channel sourcing ensures reach + diversity.
Intent + verification = quality audience.
The Results
Results Delivered:
- ~1,000 Registrations across 2 webinars.
- 447 Attendees (44.7% attendance rate) — higher than the industry benchmark of 35–40%.
- Avg. 224 attendees per webinar.
- High-quality enterprise decision-makers aligned with EDB’s ICP.
