Have you ever wondered how successful your sales team is at converting leads into actual sales? The...
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Are you looking for ways to improve your team's sales performance and close more leads? You're not alone. According to Hubspot, businesses that use sales tools see an average increase of 27% in revenue.
This comprehensive guide will share 101 sales tools to help your team close more leads and boost revenue. We've covered you, from lead generation and customer relationship management to email marketing and social media.
Therefore, read on to learn about the top-selling tools if you're a salesperson looking to expedite your sales process or a sales manager who wants to provide your team with the newest devices.
Top 10 Sales Tools for Lead Generation
Let's begin by giving a brief introduction to lead generation tools. Lead generation tools are software or applications that assist in generating leads for a business. With these technologies, it is simpler to recognize potential clients, get their contact information, and monitor their activity when a transaction is completed.
Now, onto the top 10 sales tools for lead generation:
- HubSpot: HubSpot is a comprehensive marketing and sales platform that offers a suite of tools for lead generation.
- LinkedIn Sales Navigator: With the help of the lead creation tool LinkedIn Sales Navigator, salespeople can locate and communicate with new clients on LinkedIn.
- ZoomInfo: ZoomInfo is a B2B contact database that provides businesses access to millions of potential customers.
- Pardot: Pardot is a marketing automation tool that helps businesses to generate and nurture leads.
- Hunter: Hunter is an email verification and prospecting tool that helps sales reps find and verify potential customers' email addresses.
- Clearbit: Clearbit is a data enrichment tool that helps businesses better understand their potential customers.
- Hootsuite: A social media management application called Hootsuite assists companies in generating leads on social media.
- Calendly: Calendly is a scheduling tool that makes it easy for sales reps to schedule meetings with potential customers.
- Drift: Drift is a conversational marketing platform that allows businesses to engage with potential customers in real time.
- Intercom: Intercom is a messaging platform that helps businesses engage with potential customers throughout sales.
Top 10 Sales Tools for CRM
Let's begin by giving a brief definition of CRM tools. CRM, or customer relationship management, is a method businesses use to manage interactions with present and potential customers. For example, firms may use CRM software to automate sales procedures, better manage customer relationships, and organize and track customer data.
Now, onto the top 10 sales tools for CRM:
- Salesforce: is a leading CRM platform that helps businesses manage customer relationships, sales, and marketing activities.
- Zoho CRM: A cloud-based software, Zoho CRM, offers capabilities for managing enterprise sales, marketing, and customer support.
- Pipedrive: Pipedrive is a sales-focused CRM platform that helps businesses manage their sales pipelines.
- HubSpot CRM: HubSpot CRM is a free platform that provides businesses with tools to manage their sales pipelines, track customer interactions, and automate sales processes.
- Freshsales: Freshsales is a CRM platform that provides businesses with tools to manage their sales pipelines, track customer interactions, and automate sales processes.
- Salesflare: A CRM software called Salesflare enables companies to maintain client interactions and automate sales procedures.
- Insightly: Insightly is a CRM platform that provides businesses with tools to manage their sales pipelines, track customer interactions, and automate sales processes.
- Agile CRM: Agile CRM is a platform that offers solutions for managing enterprise sales, marketing, and customer support operations.
- Bitrix24: Bitrix24 is a CRM platform that provides businesses with tools to manage their sales, marketing, and customer support activities.
- Copper: Copper is a CRM platform that helps businesses automate their sales processes and manage customer relationships.
Top 10 Sales Tools for Email Marketing
Email marketing tools are software solutions that enable businesses to create and send marketing emails to their audience, automate campaigns, and track their performance. The top 10 email marketing sales tools are listed below:
- Mailchimp - a single marketing platform that enables you to control social media, advertisements, and more and compose, send, and monitor emails.
- Constant Contact - An email marketing tool designed for small businesses that offer customizable templates, automation, and list segmentation.
- Campaign Monitor - A platform that offers email marketing automation, personalized content creation, and analytics.
- Aweber - An email marketing tool that offers easy-to-use drag-and-drop design features and autoresponder campaigns.
- ConvertKit - A tool designed for bloggers and content creators that offers automation, customizable forms, and landing pages.
- GetResponse - An email marketing tool that offers drag-and-drop design, automation, and landing pages.
- Drip - An e-commerce email marketing platform that offers automation, personalization, and segmentation based on user behavior.
- ActiveCampaign - A platform that offers email marketing automation, CRM integration, and personalized messaging.
- Sendinblue - A platform that offers email marketing, SMS marketing, chat, and automation.
- HubSpot Email Marketing - An email marketing tool that offers customizable templates, automation, and CRM integration.
Top 10 Sales Tools for Sales Automation
Sales automation is essential to any sales team's toolkit, as it helps streamline repetitive tasks, automate processes, and improve sales efficiency. Here are the top 10 sales tools for sales automation that were previously mentioned, along with some additional alternatives:
- Salesforce: A powerful CRM tool that offers automation features such as lead scoring, email templates, and workflows to automate repetitive tasks and improve sales efficiency.
- HubSpot Sales: An easy-to-use sales automation tool that offers email tracking, automation workflows, and personalized email sequences.
- Autoklose: A sales engagement platform that offers automation features such as lead generation, email sequences, and CRM integration.
- Outreach: A comprehensive sales engagement platform that offers automation features such as email templates, sequencing, and analytics to improve sales team efficiency.
- SalesLoft: A popular sales engagement platform that offers automation features such as email templates, cadences, and analytics to help sales teams scale their outreach efforts.
- Yesware: A sales automation tool offering email tracking, scheduling, and templates to help sales teams streamline email communication.
- Reply.io: A sales automation tool that offers email automation, lead nurturing, and sales workflows to help sales teams streamline their sales process.
- ActiveCampaign: A marketing automation tool that offers automation features such as email marketing, lead scoring, and segmentation to help sales teams streamline their sales and marketing efforts.
- Lemlist: An email automation tool that offers personalized outreach, A/B testing, and analytics to help sales teams improve their email campaigns.
- EngageBay: An all-in-one CRM tool that offers automation features such as lead capture, email marketing, and automation workflows to help sales teams automate their sales and marketing efforts.
Top 10 Sales Tools for Social Media
Modern sales strategies must include social media, and several practical tools are available to assist salespeople in using them to interact with prospects and close sales. The top ten social media sales tools are listed below:
- Hootsuite: a well-liked social media management application that enables users to prepare posts in advance and distribute them to various social networking sites.
- Sprout Social: A comprehensive social media management platform with advanced analytics, reporting, and collaboration tools.
- Buffer: A social media scheduling tool that makes planning and publishing posts across multiple platforms easy, with features like post analytics and team collaboration.
- AgoraPulse: A social media management tool that includes features like scheduling, monitoring, and analytics, as well as advanced community management tools.
- MeetEdgar: A social media automation tool that automatically re-shares evergreen content to maximize reach and engagement.
- CoSchedule: A social media marketing and management platform with a content calendar, automation, and analytics.
- Later: A social media scheduling and analytics tool designed specifically for Instagram, with features like visual planning and content management.
- Brand24: A social media monitoring tool that allows users to track brand mentions, engage with customers, and monitor competitors.
- BuzzSumo: A content discovery and social media analytics tool that helps users identify popular content and influencers in their industry.
- Mention: A social media listening and monitoring tool that helps users track brand mentions, monitor competitors, and engage with customers in real time.
Top 10 Sales Tools for Analytics
Analytics tools are essential for any modern sales team looking to track their performance, identify areas for improvement, and optimize their sales strategies. Here are the top 10 sales tools for analytics, along with a brief explanation of each:
- Google Analytics: A free analytics tool that provides website traffic data and detailed insights into user behavior.
- Mixpanel: A powerful analytics platform that allows users to track user behavior and engagement across mobile and web applications.
- Kissmetrics: A behavioral analytics tool that provides detailed insights into user behavior, with features like cohort analysis and funnel tracking.
- Hotjar: A website optimization tool that includes features like heatmaps, session recordings, and feedback polls to help users understand user behavior and identify areas for improvement.
- Woopra: An analytics tool that provides real-time user tracking and detailed insights into user behavior across web and mobile applications.
- Chartio: is a cloud-based analytics platform that lets users connect several data sources and build custom dashboards and reports.
- Looker: a cloud-based analytics platform with drill-down features and data visualization tools that let users study and analyze data from several sources.
- Tableau: a platform that enables users to build dynamic reports and dashboards from various data sources.
- Domo: A cloud-based analytics platform that provides real-time insights into business performance, with features like data integration and collaboration tools.
- Google Data Studio: a free data visualization and reporting application that enables users to design unique dashboards and reports utilizing information from several sources.
Top 10 Sales Tools for Productivity
Productivity solutions are crucial for sales teams trying to reorganize their processes, efficiently manage their time, and do more in less time. The top ten sales tools for productivity are listed below, along with a brief description of each:
- Trello: a project management application that assists teams with task organization, deadline management, and progress monitoring.
- Asana: A task management tool that allows teams to create and assign tasks, set deadlines, and track progress.
- Evernote: A note-taking program that lets users organize their thoughts, to-do lists, and other information.
- Google Drive: a collaboration and cloud-based file storage solution that enables teams to share and modify presentations, spreadsheets, and documents.
- Dropbox: A cloud-based file storage and collaboration tool that allows teams to store and share files securely.
- Slack: a platform for collaboration and communication that enables real-time file sharing and project collaboration amongst teams.
- RescueTime: A time tracking and productivity tool that helps users understand how they spend their time and identify areas for improvement.
- Boomerang: An email productivity tool that allows users to schedule emails, set reminders, and track email responses.
- Todoist: a task management tool that lets users generate reminders, manage current tasks, and keep track of progress.
- LastPass: Users can safely save and manage their credentials using a password management application.
Top 10 Sales Tools for Sales Enablement
Sales enablement tools empower sales teams with the resources and information they need to sell more effectively. Here are the top 10 sales tools for sales enablement, along with a brief explanation of each:
- SalesLoft: A sales engagement platform that helps sales teams personalize their outreach, automate their workflows, and gain insights from analytics.
- Brainshark: A sales enablement platform that provides sales teams with content, training, and coaching to improve their sales readiness and effectiveness.
- Allego: A sales enablement platform that provides sales teams with tools to improve their sales training, coaching, and readiness.
- SalesHood: A sales enablement platform that provides sales teams with tools to improve their sales training, coaching, and readiness.
- Conversica: A conversational AI platform that engages leads and customers through personalized, automated conversations to increase conversions and reduce churn.
- Chorus.ai: A conversation intelligence platform that helps sales teams capture and analyze customer conversations to improve sales effectiveness.
- RingDNA: A sales engagement platform that helps sales teams personalize their outreach, automate their workflows, and gain insights from analytics.
- Sales Enablement PRO: A community-driven platform that provides sales enablement professionals with best practices, insights, and resources to improve their sales enablement strategies.
- Skedulo: A field service management platform that helps sales teams schedule and manages appointments more effectively.
- Octiv: A document generation and management platform that helps sales teams create and deliver personalized proposals, contracts, and agreements.
Top 10 Sales Tools for Sales Forecasting
Sales forecasting is crucial for any business to make informed decisions about sales strategies, budgets, and resources. Here are the top 10 sales forecasting tools that can help you predict future sales with greater accuracy:
- Clari - Clari's sales forecasting tool uses AI to analyze sales data and provide accurate insights into your sales pipeline.
- PipelineDeals - PipelineDeals offers customizable sales reports and analytics to help you forecast future sales and improve pipeline management.
- Prophix - Prophix's financial planning and analysis software includes a sales forecasting module to help businesses make data-driven decisions about sales strategies.
- Anaplan - Anaplan's sales forecasting tool uses AI and machine learning algorithms to provide real-time insights into your sales pipeline and make accurate predictions.
- SalesChoice - SalesChoice offers a predictive sales analytics platform that uses AI to forecast sales and identify critical areas for improvement in your sales process.
- Insightly - Insightly's sales forecasting tool includes customizable dashboards and reports to help you track and predict sales performance.
- Avison- Aviso's AI-powered forecasting tool uses machine learning algorithms to analyze sales data and provide accurate insights into your sales pipeline.
- SalesDirector.ai - Uses AI to provide accurate sales forecasts, insights, and tools for pipeline management and sales coaching.
- IBM Watson Analytics - a cloud-based business intelligence tool that can be used to create predictive models for sales forecasting.
- Microsoft Power BI - a business analytics service that includes forecasting capabilities and can be used to build custom dashboards and reports.
Top 10 Sales Tools for Sales Performance Management
Tools for sales performance management (SPM) are created to assist companies in tracking and enhancing the performance of their sales personnel. They provide insights into individual and team performance, track progress toward goals, and offer coaching and training resources to help sales reps reach their full potential.
Here are the top 10 sales performance management tools:
- Xactly - Xactly offers a suite of tools for sales performance management, including incentive compensation management, territory, quota management, and sales forecasting.
- Ambition - Ambition is a sales management platform that offers real-time visibility into sales performance and provides goal-setting, coaching, and gamification tools.
- Performio - Performio is a cloud-based sales commission and performance management platform that helps companies automate commission calculations, manage sales territories, and track performance metrics.
- Optymyze - Optymyze's SPM platform includes tools for sales compensation management, territory and quota management, and sales analytics.
- Oracle Sales Performance Management - Oracle's SPM tools offer features for incentive compensation management, territory, and quota management, and sales coaching and training.
- IBM Sales Performance Management - IBM's SPM platform includes tools for incentive compensation management, territory management, and sales analytics.
- SAP Sales Cloud - SAP's Sales Cloud offers tools for sales performance management, including features for incentive compensation, territory management, and coaching and training.
- CallidusCloud - CallidusCloud's SPM tools include features for sales performance analytics, coaching and training, and incentive compensation management.
- Iconixx - Iconixx's SPM platform includes tools for sales compensation management, sales analytics, and territory and quota management.
- Synygy - Synygy's SPM tools offer features for incentive compensation management, territory, and quota management, and sales performance analytics.
Top 5 Common Challenges in Using Sales Tools
Although sales tools might be a tremendous benefit for your company, they do have their own unique set of difficulties. Let's look at some such problems:
- Integration issues - Integrating a new sales tool with your existing systems and processes can be challenging.
Tip: To avoid integration issues, work closely with the tool provider and involve your IT team as needed. They can help ensure the tool is compatible with your existing systems and processes.
- Adoption by the team - Even the best sales tool is only helpful if your team uses it.
Tip: Encourage adoption by providing comprehensive training and resources, such as user manuals, tutorials, and support materials. You can also consider gamification or incentives to incentivize usage and encourage adoption.
- Cost - Some sales tools can be expensive, especially if you opt for the more advanced features.
Tip: Before investing in a sales tool, make sure you do your research and compare different options. Consider the features and benefits of each tool, as well as any ongoing fees or maintenance costs. Before making a long-term investment, consider using a pilot program or trial period to assess the tool's efficacy.
- Customization - Some sales tools may require customization to fit the specific needs of your business.
Tip: Work with the tool provider to customize the tool to fit your needs. This may involve working with an implementation team or a specialist consultant to ensure the agency is tailored to your business requirements.
- Security concerns - With any new tool, there may be security concerns to consider.
Tip: To guarantee that your data is appropriately safeguarded, comprehend the tool's security features and collaborate with your IT staff. Another option is tools with extra security features, like encryption or two-factor authentication.
Top 4 Examples Of Successful Sales Tools Implementation
These examples demonstrate the tangible benefits that sales tools can bring to a business. By adopting these technologies to optimize their sales process, increase efficiency, and obtain insights into client behavior, companies may experience substantial growth and success.Always remember that choosing the best sales tool for your company's needs, investing in thorough training and resources, and being proactive about deployment and adoption are the keys to success with sales tools.
Top 4 examples of companies successfully using sales tools:
- InVision: HubSpot is a popular marketing and sales automation platform that offers a range of tools for lead generation, customer management, and sales tracking. Using HubSpot's sales tools, companies like InVision have streamlined their sales process and increased their deal velocity by 115%.
- Toyota: Salesforce is another popular sales tool that provides a range of features for customer relationship management, sales forecasting, and sales analytics. Using Salesforce's sales tools, companies like Toyota have enhanced their sales productivity by 10%, increasing revenue by $240 million.
- Adobe: Outreach is a sales engagement platform that helps sales teams automate their outreach and follow-up efforts. Companies like Adobe have improved their sales team's reaction time by 4x and boosted their sales productivity by 50% by utilizing Outreach's sales tools.
- Hubspot: Gong is a conversation analytics platform that uses AI to analyze sales calls and provide insights into customer behavior and sales performance. Using Gong's sales tools, companies like HubSpot have increased their win rates by 20% and reduced their sales cycle by 30%.
Wrapping Things Up
You've just discovered 101 sales tools that can skyrocket your sales performance. But what if we told you there's something even better? Something that can take care of your entire sales development function. Something that can give you a team of sales experts who work for you 24/7. Something that can help you generate more leads and book more meetings to close more deals than ever before.
That something is Revnew. Revnew is the ultimate lead gen service provider for b2b businesses. We do all the hard work for you, so you can focus on what you do best. Whether you need help with prospecting, outreach, communication, automation, or demand generation, we've got you covered.
Don't settle for just tools. Schedule a free consultation with us. We'll show you how we can help you grow your revenue and achieve your sales goals with Revnew.