Are you searching for a cost-effective way to grow your business? Then, cold email marketing could...
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Did you know 80% of people want sales reps to connect them through email? It makes writing a compelling sales pitch email vital for your business growth. In fact, it's an essential skill you need to excel in your sales approach.
This way, you can:
- Capture your target audience's attention
- Pique their interest
- Drive more sales
Though resonating your pitch with your prospects’ needs and interests is a must, there are many other things you need to ensure. But what are they?
Let us help you learn the tips and strategies essential for crafting an effective sales pitch email that gets results.
How To Write A Sales Pitch Email In 5 Steps
The below steps cover the ideal way to write a sales email pitch, from opening statements to sign-off. Do read them thoroughly:
1. Follow Subject Line Best Practices
64% of people open an email if the subject line is convincing. It gives us a clear idea of the importance of brainstorming subject lines. Thus, you must follow the best practices of creating subject lines while writing your sales email pitch.
We went through various studies on subject lines. From our research, we curated some tips you must follow for writing impactful subject lines:
- To capture the recipient's attention and encourage them to open the email, personalize your approach.
- You can use their name
- Address them as "you" in the subject line
- Craft a relevant subject line that talks about prospect’s needs
As such, you can persuade them to invest their time reading your message.
- To captivate your prospect's interest, begin your message with something that resonates with them. You can achieve this by including:
- An attention-grabbing statistic
- A thought-provoking statement
- A question that showcases your expertise in their industry
- Conduct thorough research and identify a personal pain point. Further, use the information to craft a message that speaks directly to the recipient's concerns. Thus, they will be more likely to engage with your pitch.
- Keeping your email subject line concise is essential. Ideally, limit it to only seven or eight words. It will benefit you in two ways:
- You won’t overwhelm recipients with too much information at once.
- You’ll deliver your message up front and stand out in the recipient's inbox.
Also, avoid using unnecessary adjectives or adverbs. Instead, focus on crafting an enticing offer or idea that interests the reader.
- Conduct A/B testing on your emails and analyze the results. It’ll help to refine your approach. It lets you gain insights into what works and what doesn't in your messaging. Thus, it helps you.
2. Write A Quick Introduction
Before launching your pitch, start with a brief introduction of one to two sentences. It is an opportunity to introduce yourself by sharing your name, job title, and company name.
Further, highlight your credentials demonstrating why you are worth the recipient's time and attention. If you have a personal connection with the prospect in some way (same business partners, hometown, etc.), you can mention it to create a more customized message.
3. Create A Short Pitch
To ensure clarity and concision in your pitch, it's best to keep it limited to a few sentences, at most one paragraph. To communicate the benefits of your services or value proposition effectively, consider outlining them in bullet points.
If you need to include a press release, attach it separately. You can also place it at the bottom of your email, as it can make the message lengthy. It's best to lead with something more compelling to grab the reader's attention.
Avoid nervous or unnecessary conversations to ensure your sales pitch is clear and effective. Your pitch should be concise and to the point. It should ideally consist of a single sentence summarizing what your company does, how it does it, and for whom.
4. Showcase Supporting Facts
If you want your target audience’s trust, then provide supporting evidence for your sales pitch. In fact, 75% of consumers seek facts, figures, reviews and testimonials before engaging with a new brand.
Additionally, don’t forget to highlight:
- Positive results of your service
- How your company exceeded customer expectations
- How other customers benefited from your product or service
It’ll help instill confidence and trust in your audience.
5. Conclude With A Polite Sign-Off
To maintain a professional tone, you should end your email with a formal closing, such as "Sincerely," followed by your name. Your email signature includes your:
- Contact information
- Email address
- Phone number
-so your recipient can easily contact you if needed.
3 Tips For Scaling Up Sales Pitch Email Effectiveness
Putting extra effort into designing your email pitch can further make it impactful. So, here are a few tips for scaling up your email sales pitch:
1. Build A Template
Firstly, create a template when writing email sales pitches to large audiences. Secondly, customize the template for different user types by identifying sections needing modification.
For example, adding the recipient's name, addressing their specific concerns or values, and highlighting benefits relevant to them.
This way, you save time while making your sales emails personalized and effective!
2. Send A Follow-Up Email
You will unlikely close a customer on your initial email pitch, as it often takes multiple attempts to secure a meeting or close a deal. Your chances of success are high if you follow up with prospects with a timely and relevant message. However, your messaging should be consistent and reinforce your organization's value proposition.
When crafting your follow-up pitch, reference a past point of contact or conversation. It shows your attentiveness and consistency. Remember to balance being persistent and not becoming a nuisance to the recipient.
When following up after your initial email pitch, aim to be timely and relevant while staying calm. You can reference a past point of contact or conversation, if any, to make your message more personal.
For instance, start with a greeting addressing the recipient by name and remind them of your name and company. Then, mention how your product can solve the problem they previously experienced.
Here is an example of how you can to it:
"Hello [Recipient's name], it's [ Your name] from [Your brand/company]. Last time we spoke, you mentioned [problem experienced by prospect]. I've been thinking about it and believe I can help you with [Add your product's benefit, as it is relevant to their problem]."
This approach can:
- Refresh their memory
- Provide conversation’s context
- Highlight their ability to solve their problem
You can then suggest a time to chat and move the conversation forward.
3. Write The Elevator Pitch
The term "elevator pitch" suggests that it should be brief enough to be delivered during an elevator ride. A well-crafted elevator pitch should briefly and effectively explain the purpose of your product or service.
The elevator pitch is named so because it is meant to be delivered quickly, typically during an elevator ride. The pitch should clearly and concisely convey the essence of your product or service, making it easy for anyone to understand.
NOTE: A good elevator pitch is usually no longer than 21 seconds, about the length of half an elevator ride in New York City.
3 Effective Sales Pitch Email Examples
Now that we have learned the tactics and tips to write sales pitch emails, let’s check out some examples of the same:
1. The Personalized Approach:
Subject Line: [Name], discover how [company name] can transform your [industry/niche]
I hope you’re having a great week. My name is [Your Name], and I'm reaching out from [company name]. I came across your company and was impressed by your work in [industry/niche]. Our team at [company name] specializes in helping businesses like yours achieve their goals and grow their revenue.
Our services include [briefly mention your company's services and how they can benefit the recipient's business]. We have worked with clients in [list a few examples of companies or industries you've worked with] and have helped them achieve [mention some impressive results or metrics].
We look forward to discussing how our team can support your business to achieve the same. Let's schedule a call next week to discuss this further. Do let me know what dates and times work for you.
Looking forward to hearing from you soon.
2. The Solution-Based Approach:
Subject Line: [Problem], meet your solution and experience the benefits!
Is the [problem] stopping your business from growing? We at [your company name] understand how frustrating it can be. Therefore, we're here to help you overcome it.
Our [service/product] has been specifically designed to address [problem] and help businesses like yours achieve their goals. Our team of experts are always ready to help you out at any given point of time.
Here are some of the benefits you can expect by working with us:
We'd love to set up a time to chat more about how we can work together to find a solution to your problem and help you experience these benefits firsthand. Please let us know if this interests you.
3. The Goal-Oriented Approach:
Subject Line: Quick question about your business goals
I came across your company and noticed you have a strong online presence, but I was curious about your business goals for the next quarter. Are you looking to increase revenue, boost website traffic, or improve customer engagement?
At [Company], we specialize in helping businesses like yours achieve their goals through innovative marketing solutions. Our team of experts can create a customized strategy tailored to your unique needs and help you achieve your objectives.
If you're interested in learning more, let's schedule a quick call to discuss your goals and how we can help. Just reply to this email with a few dates and times that work for you.
Writing an effective sales pitch email requires a clear understanding of your target audience, their needs, and pain points, and how your product or service can provide a solution. It's important to keep the email concise, engaging, and personalized.
A strong subject line and call-to-action can make all the difference in getting your email noticed and increasing the chances of a response. Finally, don't forget to follow up and track your results to refine your approach over time.