Unlocking successful B2B SaaS lead generation strategies is the key to accelerating your business...

What do you need to unlock the true potential of your outbound marketing campaigns? The answer: Spotlight your target customer's needs!
And when you focus on doing the best for your customers, you captivate and build lasting trust among your audience.
Statistics show that 89% of consumers are likelier to stay loyal to brands prioritizing customer experience and expectations. And when it comes to outbound marketing, you can easily customize your offerings to meet your audience's expectations.
So, if you want to apply this knowledge to your outbound marketing approaches, we have the perfect guide. Here we’ll tell you strategies to forge genuine connections with your audience in 2024 and beyond.
However, before that, let's explore the current status of customer-centricity in the marketing world.
Consumer preferences are undergoing a seismic shift. Major factors driving this shift involve:
If you look closely, all these factors lean toward the need for customer-oriented marketing. Here are a few statistics that prove our point:
These numbers clearly state that you must recalibrate your outbound marketing strategies to meet today's customers' expectations. Adding to this, meeting the expectations helps you win over your potential customers. The better you tailor their experiences, the more reliable they’ll find you.
So, how can you do so?
Worry not; next, we'll explore a well-curated list of B2B consumer-oriented outbound tactics to follow.
You might be reaching out to your target audience with just the right amount of effort. But, you must consider how fast the current B2B audience is leaning towards exclusive treatments from brands.
So, here are nine effective strategies to make your outbound marketing more consumer-friendly.
(Infographic text- Title: 9 Customer-centric Outbound Marketing Elements
Creating relevant content is the first step to making your outbound strategy customer-centric.
Thus, you must first categorize your customers into groups, which is the foundation of directing your content strategy.
Base your buyer groups on demographics, behavior, and preferences. These segments could include industry, company size, location, or specific pain points.
Once done, you can adjust your content in the following ways:
Using various sources such as website analytics, social listening, etc., reveals your potential customers' behavior and interests. Such information is what we call the "intent data."
It involves insights like:
So, how can you use intent data to make your outreach centered on your target prospects?
Let's explore here:
Forecasting what your prospects will do next in their buyer journey is a powerful stance. For this, you need to gather historical customer data, behavior patterns, and other relevant information.
Further, this data enables you to train predictive models that can suggest what your target audience may do next.
Now, let us see how you can implement predictive analytics to lead customer-focused outbound marketing:
Next, adjust your outbound strategies based on these predictions.
Utilizing analytics tools to gather insights from past campaigns helps you identify the following:
Here's how you can collect and leverage data-driven insights:
Engaging your potential customers effectively requires you to tap into multiple communication channels. It's because B2B buyers often go through a series of touchpoints throughout their day.
Thus, if you are present at one of the touchpoints and not at others, your target buyers may forget you. Hence, our experts recommend crafting a sequence of touchpoints that doesn't follow a rigid, predictable path. Mix up your communication methods to keep things fresh and engaging.
Among other things, you must stay active on various outreach channels like email, LinkedIn, and warm calls. While using these channels, ensure to optimize them with
personalization strategies. Here’s our framework:
Title of Infographic:
Being available on prime communication channels will present you as an authentic brand in front of your target audience.
Empowering your outbound leads by allowing them to tailor their experience is an excellent outreach approach. Provide options for customizing the following services:
60% of consumers prefer a brand's transparency and trustworthiness as the most critical traits among others. Thus, being open and honest in outbound communication is the key to a customer-oriented approach. It helps foster trust in your audience.
Therefore, clearly articulate your intentions, avoiding any misleading tactics. Also, be transparent about what your product or service can and cannot do. Such genuine and straightforward messaging may build credibility among your potential customers.
Protecting your prospects' privacy and prioritizing their data security shows you respect them as a business partner. "Privacy" is a big deal for B2B buyers.
81% of customers relate an organization's measures to treat its data directly to how it respects and views its customers.
Hence, ensure your outreach efforts are not intrusive to prospects. Here's how you can do it:
These measures will show your brand is trustworthy for prospects to share their data willingly.
Displaying your customers' success stories through your outbound content can do wonders. The best way to do so is to strategically share case studies of your previous customers and their testimonials.
It will show how others benefited from your product or service. Hence, it'll build credibility and instill confidence in potential customers for your brand.
Moreover, 88% of consumers seek honest user reviews and trust them as personal recommendations.
So, here's how you can leverage social proof to keep customers in focus:
Such social proof sharing can highlight the reliability of your brand.
Remember that running successful outbound marketing goes beyond generic, one-size-fits-all approaches. B2B buyers demand personalized and customized experiences.
Thus, be the brand that recognizes its individuality and caters to customers’ unique preferences. And the above-shared strategies can help you become that brand.
However, you can take the stress away from adjusting your outbound approach and only focus on results.
How? By partnering with the best outbound marketing agency, Revnew. Our talented marketing experts team can design customer-centric campaigns for your business. To discuss further on how we can help you, contact us here.
Unlocking successful B2B SaaS lead generation strategies is the key to accelerating your business...
Want effective strategies to attract and retain your Software-as-a-Service (SaaS) customers? Then,...
Imagine a scenario where the quarter is about to end, and you need leads immediately to achieve...