Top 5 Tips to Get Your Cold Message Noticed on LinkedIn

Did you know that 73% of B2B companies have reported that LinkedIn is an effective platform for generating leads and driving conversions? It's a testament to the power of targeted messaging and networking on this professional platform. 

Also, LinkedIn has established itself as a crucial network for business relationships and professional growth, with over 930 million users worldwide in over 200 countries that can also contribute to lead generation.

However, standing out from the crowd is difficult when many people fight for attention. This is where cold messages come in. Cold messages are unsolicited messages sent to someone you haven't met before to make a new connection, gain new leads, or grow your network. 

In this article, we'll explore the definition of cold messages on LinkedIn and highlight the importance of cold messages in LinkedIn marketing strategy.

Top 5 Tips For Cold Messages On LinkedIn

You'll be well on your way to building meaningful relationships with your prospects and outreaching out to potential business endeavors by heeding our top 5 LinkedIn cold message strategies. Remember, by following LinkedIn lead gen best practices, you can make a memorable impression on potential prospects.

Here are five game-changing tips to help you level your cold messaging skills and boost your success rate:

Tip 1: Research, Research, Research

When it comes to cold messaging on LinkedIn, personalization is vital. Here are some ideas for differentiating your message and increasing the receiver's likelihood of connecting with it:

• LinkedIn Profiles: Start by diving into their LinkedIn profile. Check out their job history, skills, and endorsements. Look for any mutual connections or shared interests. 
• Company Websites: Head over to their company's website. Explore the About Us section, products or services, and recent news. Understand their industry, challenges, and how your solution aligns with their goals. 
• Google Searches: Time to put your detective skills to the test! Google their name and company. Look up news articles, blog entries, and press releases. You might uncover recent achievements, challenges, or industry trends that your prospect is facing. 
• Social Media Profiles: Look them up on social media. LinkedIn, Twitter, Facebook - wherever they hang out online. What are they passionate about? Any recent posts or articles they shared? 
• Common Connections: Look for any shared connections you have with your prospect.  Reach out to your mutual connections for insights or introductions, if appropriate.
• Industry Publications and Forums: Explore industry-specific publications, forums, or LinkedIn groups. Look for discussions or articles related to your prospect's industry.

Tip 2: Personalize and Customize 

Why does personalization matter?

According to a study by Experian, personalized emails have a 29% higher open rate and 41% higher click-through rate than generic emails, same goes for cold messages. 

• Personalization shows that you've taken the time and effort to understand your prospect. It creates an instant connection and grabs their attention.
• It sets you apart from generic, copy-paste messages that flood their inbox. You want to stand out, right?
• Personalization makes your message relevant and meaningful to the recipient. It shows you have something valuable to offer and can address their pain points.

Examples of effective personalized cold messages:

1. Addressing specific achievements or projects:

An effective way to catch the prospect's attention is by addressing specific achievements or projects in your cold message. This demonstrates that you've done your research and are genuinely interested in their work.

"Hey [Prospect's Name], I noticed your recent achievement in winning the 'Best Sales Team of the Year award. Congratulations! I'm reaching out to share a sales enablement tool that can further empower your team's success. Would love to chat and explore how it can benefit you."

2. Mentioning a common connection or referral:

"Hi [Prospect's Name], [Mutual Connection's Name] recommended I reach out to you. They spoke highly of your expertise in the digital marketing space. I have some innovative strategies to enhance your online presence and generate more leads. Let's connect and discuss how we can work together."

3. Referencing a recent article or blog post:

"Hello [Prospect's Name], I read your insightful article on the challenges e-commerce businesses face in the current market. I believe we can help you overcome those obstacles. Let's schedule a call to discuss your specific needs."

4. Highlighting shared interests or hobbies:

"Hey [Prospect's Name], I noticed your passion for hiking and adventure photography through your stunning Instagram posts. I thought you would be interested in a new hiking accessory that has recently reached the market because I am an outdoor enthusiast myself. Let's chat and share some hiking stories!"

Tip 3: Craft an Irresistible Subject Line 

A subject line is a brief, concise phrase or sentence that serves as the headline or title of an email, message, or communication. The impact of subject lines in cold messaging:

• Subject lines are the gatekeepers of your message. They determine whether your prospects will click open or swiftly delete.
• A compelling subject line grabs attention and piques curiosity. It entices your prospects to be open and read your message.
• Subject lines set the tone for your message. They give a glimpse of your value and why your prospect should care.

According to a study by Yesware, personalized subject lines can increase open rates by 30% compared to generic subject lines.

Tips for crafting attention-grabbing LinkedIn subject lines:

1. Be specific and tailored:

• Address a pain point or a goal your prospect might have. Show them that you have a solution.
• Personalize the subject line with their name or company. It demonstrates that you've done your research and care about their unique situation, but it also helps create an immediate connection and grabs the recipient's attention. It shows that your message is tailored specifically for them, making them more likely to engage with it.

2. Create a sense of urgency or exclusivity:

By incorporating words or phrases that evoke a sense of urgency or exclusivity in your LinkedIn subject lines, you can further capture the recipient's attention and encourage them to take immediate action

• Use words like "limited time," "exclusive offer," or "reserved for [Company Name]." This creates a fear of missing out and prompts action.
• Highlight a time-sensitive benefit, such as a deadline or upcoming event. It adds a sense of urgency and encourages immediate attention.

3. Spark curiosity:

By piquing the recipient's interest and leaving them wanting to know more, you increase the likelihood of them opening your message.

• Pose a thought-provoking question that makes your prospect curious about the answer.
• Use a compelling statement that hints at valuable information they don't want to miss out on.

Linkedin subject line examples in cold messages:

"Increase your sales by 30% with our proven strategy"
"Quick question about your recent blog post"
"Exclusive offer: Boost your website traffic in just 7 days"
"Don't miss out on the latest industry insights"
"How we helped [Competitor's Name] achieve record-breaking growth"

Tip 4: Be Concise and Value-Driven

Tips for being concise and value-driven:

1. Get to the point quickly:

it's important to grab the recipient's attention immediately and succinctly convey the main point of your message.

• Start with a brief introduction and then jump into your value.
• Avoid long-winded explanations or unnecessary fluff. Time is precious, so make every word count.

2. Highlight the benefits:

You increase the chances of capturing their interest and initiating a meaningful conversation by highlighting the benefits in a cold message on LinkedIn.

• Focus on the specific benefits your product or service provides.
• Address your prospect's pain points and explain how you can solve them.
• Emphasize the outcomes they can expect by engaging with you. Paint a picture of success.

3. Break it down into digestible chunks:

When composing cold messages on LinkedIn, breaking your content into digestible chunks can make it more effective and engaging.

• Use short paragraphs or bullet points to make your message more scannable.
• This lets your prospect quickly grasp the key points and benefits you offer.

Examples of concise and value-driven cold messages:

• "Hi [Prospect's Name], I noticed you want to improve your website's SEO. Our tool can boost your organic rankings by 50%. Let's chat!"
• "Hey [Prospect's Name], struggling to manage your sales pipeline effectively? Our CRM simplifies the process, increases productivity, and drives revenue. Let's schedule a demo!"
• "Hi [Prospect's Name], we've helped companies like [Industry Leader] increase customer retention by 25%. Ready to achieve similar results? Let's connect and discuss."
• "Hey [Prospect's Name], need to streamline your HR processes? Our software automates time-consuming tasks, saving you hours and improving efficiency. Let's talk!"

If you want to have an in-depth list of the top 5 templates for Linkedin Cold Messages that will ensure a quicker and improved response rate, check out Lemlists’ video: 
5 LinkedIn Cold Messages for Lead Generation and Networking

Tip 5: Include a Clear Call to Action (CTA)

Tips for crafting a clear CTA:

1. Be specific and direct:

By being specific and direct in your CTA, you eliminate ambiguity and clarify what action you expect from the recipient.

• Clearly state the desired action you want your prospect to take. Avoid vague or generic requests.
• Use action-oriented verbs to prompt engagement. Think "schedule a call," "request a demo," or "download the guide."

2. Create a sense of urgency:

Creating a sense of urgency in your call to action (CTA) can be an effective strategy to prompt immediate action from the recipient

• Encourage immediate action by including time-sensitive language. Use phrases like "limited time offer," "early bird discount," or "act now."
• Highlight any time-bound benefits or incentives your prospect can gain by promptly taking action.

3. Make it easy and convenient:

By making the CTA process easy and convenient, you remove any friction that could discourage the recipient from taking action.

• Provide clear instructions on how to take the desired action. Include clickable links or buttons to simplify the process.
• Consider offering multiple options for engagement, such as scheduling a call or replying directly to the message. This allows prospects to choose the method they're most comfortable with.

4. Reinforce the value:

By consistently reinforcing the value of your CTA, you increase the recipient's motivation to respond and engage with your offer, resulting in more successful outcomes.

• Remind your prospect of the benefits they'll receive by taking the desired action. Emphasize how it will address their pain points or help them achieve their goals.
• Use social proof or success stories to build credibility and show that others have benefited from similar actions.

Examples of clear calls to action in cold messages:

• "Ready to supercharge your sales? Schedule a 15-minute call with me to explore how our solution can increase your revenue by 30%."
• "Claim your exclusive 7-day free trial by clicking the link below. Experience firsthand how our software can revolutionize your project management process."
• "Get your hands on our latest industry report! Simply reply to this message with 'Send Report', and I'll send it directly to your inbox."
• "Don't pass up this one-time opportunity. Click here to schedule a demo and discover how our platform can save you hours of administrative work."

Read more: How to Use LinkedIn for Sales Leads (SQLs): 10 Powerful Tips

Top 5 Common Mistakes To Avoid in Cold Messaging on LinkedIn

Although LinkedIn cold messaging will be a valuable tool for business, it's crucial to avoid typical blunders that could hinder your progress. According to this study by SalesBread about LinkedIn outreach, LinkedIn messages can average a reply rate of 39%. That is why you need to avoid these 5 common mistakes for a successful outreach.

• Generic messages - Sending a generic statement that could apply to anyone is a common mistake in cold messaging. This can be insincere and may not lead to a meaningful connection. Instead, take the time to research the recipient and personalize your message accordingly.
• Lengthy messages - Another common mistake is sending a long letter that may overwhelm the prospect. 
• Focusing on yourself - Cold messaging should be about building a relationship, not just promoting yourself. So instead of making your message all about you, concentrate on how you can benefit the prospect.
• Being too pushy - Being too pushy or aggressive in your message can also turn off the prospect. Instead, take a more casual and friendly approach, and let the relationship develop naturally.
• Forgetting to follow up - Failing to follow up is a common mistake in cold messaging. To continue the discussion after sending your initial message, follow up promptly.

The Importance of a Professional LinkedIn Profile

The importance of a professional profile is crucial for your cold message campaign on LinkedIn. Businesses can use LinkedIn as a powerful platform to market their abilities, showcase their expertise, and establish meaningful connections with potential prospects and leads. 

However, to fully leverage the potential of LinkedIn and increase your chances of success when sending cold messages, it is crucial to have a thorough and expertly crafted LinkedIn profile.

Your LinkedIn profile serves as your digital representation and acts as an introduction to potential connections. When recipients receive a cold message from you, one of the first things they are likely to do is visit your profile to learn more about you. A well-optimized profile helps establish credibility and reinforces the value of your message.

According to a State of B2B Marketing Report from Wpromote, 89% of B2B marketers use LinkedIn for lead generation, and 62% say it generates leads over two times more than the next-highest social channel. Meaning that having a well-put-together Linkedin Company Profile can go a long way

The following advice will help you make the most of your LinkedIn profile:

1. Use a professional headshot: A professional and approachable headshot that portrays professionalism should be used as your profile image.

2. Write a compelling headline: Your headline should be a brief statement that summarizes your professional experience and expertise.

3. Create a summary that showcases your value: Use the summary section to highlight your key achievements, skills, and experiences. Use keywords that are appropriate for your industry.

4. Add relevant work experience: List your current and past work experience, including job titles, responsibilities, and achievements.

5. Include education and certifications: Add your educational background and any relevant certifications or courses you've completed.

6. Get endorsements and recommendations: Ask former colleagues or supervisors to endorse your skills or provide offers on your profile.

7. Be active on LinkedIn: Join LinkedIn groups, comment on articles, and share pertinent material to interact with other professionals in your field.

Remember that your LinkedIn page serves as your online resume; therefore, it's crucial to keep it polished and thorough.

Conclusion

You must carefully design your approach, pay attention to the details, and provide your prospects with something they will appreciate if you want to be successful.

At Revnew, we're specialists in helping businesses improve their sales and marketing plans, which includes crafting effective cold message campaigns. 

Please feel free to contact us if you have any queries regarding LinkedIn cold outreach marketing in general or would like to know more about how Revnew can support your outreach efforts with cold messages on LinkedIn. You will improve your cold message approach with the assistance of our team of professionals to get greater results.