Which Are the Top 10 Intent Data Providers in 2024?

Have you ever wished you could visually assess your customers' thoughts? Enter B2B intent data—the modern-day oracle for your business.

In fact, companies that leverage intent data experience a 20% increase in deal size and a 70% uplift in conversion rates.

So why is intent data so critical? Intent data, or buyer intent signals, offers a window into customers' digital behaviors. It reveals their interest levels in specific products or services. 

By decoding these signals, you can engage prospects more effectively, boosting conversion rates and accelerating sales cycles. 

Your next question might be when to engage a credible partner to acquire this data. Let’s answer it:

When and Why Do You Need an Intent Data Provider?

Ask yourself this question: Does your company lack the resources or expertise to collect and analyze vast data? If the answer is ‘yes,’ consider partnering with agencies specializing in intent data. 

They have dedicated teams and sophisticated tools to gather, process, and interpret data. As such, you gain actionable insights without the burden of managing the process internally.

This strategic partnership allows you to focus on your core competencies. Hence, you can enhance your marketing and sales strategies. 

Additionally, agencies often have access to proprietary data sources and advanced analytics capabilities – further enriching the insights provided to your business.

Next up…

How Do You Choose the Right Intent Data Provider?

To pick your ideal intent data provider, follow these steps:

1. Define your specific business needs and objectives. 
2. Evaluate potential providers based on data accuracy, coverage, integration capabilities, and customer support. 
3. Consider factors like pricing structure and scalability

– to ensure the chosen provider aligns with your long-term business strategy.

List of the Top 10 Intent Data Providers in 2024

We've taken the effort out of the equation and narrowed down the selection to the top-tier intent data providers for you.

While numerous options exist in the market, these stand out and merit your consideration.

1. Revnew

Revnew specializes in propelling your business growth by:

• Identifying lucrative target markets
• Helping convert prospects into customers
• Ensuring client satisfaction

They leverage actionable buying signals and intent data and enable you to pinpoint your most active prospects. Plus, Revnew implements personalized strategies for successful sales closure. 

Also, Revnew’s Tele Intent™ Data services gather data from live interactions, providing a dynamic, real-time analysis that static data sources simply cannot match. This immediacy offers a fresh, accurate gauge of customer intent.

USPs

• Customer Identification: Recognizes engaged buyers within your desired demographic for precise interaction.
• Actionable Buyer Signals: Provides early interaction opportunities through advanced analytics.
• Competitive Edge: Helps you stay ahead of competitors, capitalize on customer demand, and boost conversion rates.
• Streamlined Outreach: Enables you to efficiently reach key decision-makers and allocate resources for maximum impact.
• Opportunity Discovery: Uncovers actionable strategies to augment conversions and explore new growth avenues.
• Tele IntentTM Data: Provides a holistic perspective on potential clients, incorporating their needs, concerns, and preferences for personalized engagement. It also enables agile marketing strategies to adapt to evolving customer intent.

For further insights into how Revnew excels in providing the best intent data, check out this success story of its client, an M&A advisory firm.

The team guided them in seeking relevant stakeholders in the healthcare domain to gauge their interest. It resulted in developing an email outreach plan to maximize engagement – leading to:

• 225 leads in 20 months.
• Closed deal sizes of $40 million+.

2. DemandScience

DemandScience is a robust B2B marketing platform designed to streamline data and lead generation processes. It accelerates sales cycles by pinpointing buyers with genuine intent to purchase.

USPs

• Data Enrichment: Empowers users to enrich their existing datasets and access analytics, facilitating targeted outreach and informed decision-making.
• GDPR Compliance and Vetting: Ensures compliance with GDPR regulations while providing access to a vast database of 70 million vetted contacts.
• Tech Stack Compatibility: Targets users who are compatible with their tech stack, enhancing efficiency and alignment with user preferences and needs.

3. Cognism

Cognism is a sales intelligence platform that integrates company and contact data with intent data. It allows you to efficiently identify organizations showing real buying intent within your Ideal Customer Profile (ICP) and reach key decision-makers.

USPs

• Global Market Insight: Tracks in-market accounts across EMEA (Europe, Middle East, and Africa), North America), and Asia-Pacific regions.
• Enhanced Prospect Connection: Connects with the buying committee using phone-verified prospect mobile numbers and validated B2B emails.
• Seamless Tech Integration: Easily integrates with your existing tech stack, including Salesforce, HubSpot, and Outreach.
• Compliance Assurance: Ensures CCPA and GDPR compliance for data protection and regulatory adherence.

4. Lead Forensics

Lead Forensics fuels your marketing campaigns by harnessing high-intent first-party data. It helps elevate B2B marketing outcomes.

USPs

• Real-Time Prospect Identification: Offers timely identification of prospects, enhancing engagement strategies.
• Keyword Identification: Provides insights into paid search keywords, optimizing targeting efforts.
• Comprehensive Lead Analysis: Delivers in-depth analysis of leads, enabling a deeper understanding of customer behavior.
• User-Friendly Platform: Ensures easy navigation and efficient utilization with an intuitive interface.

5. Bombora

Bombora empowers your business with unparalleled intent data insights. It facilitates informed decision-making for sales and marketing strategies.

USPs

• Extensive Intent Topic Coverage: Offers access to over 12,000 intent topics.
• Consent-Based Data Collection: Sources data from a cooperative of 5,000 B2B sites, ensuring compliance with privacy regulations.
• Exclusive Data Access: Provides a dataset with 70% exclusivity, offering unique insights into buyer intent.
• Sophisticated Intent Identification: Employs advanced algorithms to flag companies showing significant interest, enabling efficient targeting.

6. Demandbase

Demandbase serves as an intent data provider, assisting in reaching prospects on the verge of making a purchase. It reveals companies demonstrating interest in your solution.

USPs

• AI-Driven Account Identification: Utilizes artificial intelligence to identify target accounts.
• Comprehensive Product Suite: Offers products including Account Intelligence, Advertising Cloud, and Sales Intelligence Cloud.
• Account-Based Advertising: Facilitates targeted and personalized outreach to key accounts.

7. ZoomInfo

ZoomInfo equips your business with powerful tools for enhanced decision-making and data enrichment.

USPs

• Real-Time B2B Intent Data: Offers up-to-date B2B intent data signals for informed decision-making.
• Automated Workflows: Helps build computerized workflows seamlessly integrating into your tech stack.
• Enhanced Data Enrichment Capabilities: Enriches existing customer records with intent data and firmographics.

8. Lead Onion

Lead Onion is a comprehensive B2B data solution, sales enablement, and lead intelligence platform. It assists your company in seamlessly integrating high-intent prospects into your marketing and sales funnels.

USPs

• Unlimited Contact Storage: Ensures no potential leads are overlooked.
• Tailored Contact Lists: Generates contact lists to match your buyer personas, enhancing targeting precision.
• Advanced Segmentation Tools: Utilizes tools to organize and manage your contacts based on various criteria efficiently.

9. Triblio ABM Platform

Triblio’s proprietary B2B intent data database complements your first-party data. It helps the conversion of stakeholders within your target ABM accounts.

USPs

• Predictive B2B Intent Data: Forecasts active in-market accounts using a vast database.
• Integration with First-Party Data: Enriches your understanding of target accounts and facilitates personalized outreach.
• Comprehensive ABM Platform: Offers features like ad campaign creation, display advertising, and web personalization.

Pricing

Pricing details are not publicly available.

10. 6sense

sense is a comprehensive ABM platform and intent data provider. It can identify the best accounts, contacts, and optimal outreach timing.

USPs

• AI-Driven Predictive Engagement: Utilizes AI to predict the most opportune time to engage with leads.
• Prospect Buying Team Insights: Gives valuable insights into the buying team of prospects, facilitating personalized and targeted engagement strategies.
• Dedicated Customer Support: Has a committed customer service team, ensuring comprehensive onboarding and ongoing support to optimize platform utilization.

Conclusion

Through this article, you've gained valuable insights into the top intent data providers of 2024. We hope you have gathered enough knowledge to make informed decisions for choosing the best options to boost your marketing strategies. 

Revnew emerges as a standout choice among these providers, offering innovative solutions and unparalleled expertise to drive your business forward. Don't miss out on the opportunity to elevate your marketing efforts. Choose Revnew as your trusted intent data partner and unlock new levels of success today.