AHC’s Goal
AHC wanted to attract hospice owners and healthcare businesses that were looking to sell. The objective was to generate interest in their free valuation services and initiate conversations that could lead to successful transactions.
The Challenge
Despite being a three-decade-old firm, AHC needed a sharper outbound approach to reach businesses looking to sell, especially in the hospice space. Their unique model—lowest minimum fee and commission only after a successful deal—wasn’t being fully communicated to the right prospects.
Niche Audience Targeting
Needed to identify and reach hospice owners actively considering a sale.
Undervalued USP in Messaging
Their strong value proposition wasn’t reflected well in their existing outreach.
Lack of Scalable Campaign
No consistent channel to reach out to decision-makers at scale.
Skills Applied
Competitor
Analysis
Market
Research
Sales
Copywriting
Email Strategy
Building
The Revnew Approch
We developed a hyper-focused campaign strategy that matched AHC’s strengths with real market needs, built for both scale and clarity.
Strategic Discovery Sessions
Understood AHC’s service model, valuation process, and ideal seller profile.
Persona + Market Research
Mapped out their target audiences within hospices and similar provider businesses.
Messaging Development
Created email templates that emphasized their low-risk, high-reward value proposition and strong buyer network.
Outreach Execution
Designed and launched a targeted email campaign focused on stakeholders in relevant healthcare companies.
The Results
With Revnew’s help, AHC successfully engaged with hundreds of stakeholders, built a clean prospect pipeline, and closed major transactions.
225 qualified leads generated in 20 months
More than $40 million in closed deals
Verified prospect database for future campaigns
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