Calamu’s Goal
Calamu wanted to drive demo sign-ups and build a qualified prospect pipeline by reaching enterprises that could benefit from its cyber resilience solution. The goal was to strengthen its go-to-market presence alongside its event and webinar efforts.
The Challenge
Calamu needed to scale fast beyond inbound traction and carve out space in a competitive cybersecurity market. Their focus was to generate high-intent leads, fast—while elevating awareness around their unique, patented platform.
Limited Outbound Pipeline
Prior efforts relied heavily on organic traffic, which was too slow for current growth needs.
High Competition in B2B SaaS
With many players in cybersecurity, differentiation through outbound messaging was crucial.
Unleveraged Event Marketing
Calamu was hosting webinars and attending events but wasn’t maximizing outreach around them.
Skills Applied
Competitor
Analysis
Market
Research
Sales
Copywriting
Email Strategy
Building
The Revnew Approch
We partnered with Calamu to build a scalable outbound campaign that connected the right messaging with the right enterprise stakeholders.
Strategic Discovery
Met with Calamu’s team to understand their product, audience, and marketing cadence including events and webinars.
Market and Compliance Research
Conducted competitor and regulatory research to shape a clean, enterprise-focused prospect list.
Asset and Copy Development
Created outbound messaging and content assets explaining Calamu’s USPs, events, and technical differentiators.
Targeted Email Outreach
Launched a demo-focused campaign to reach IT and data decision-makers in mid-to-large enterprises.
The Results
With a strong outbound foundation, Calamu expanded its reach, educated more buyers, and built momentum for future campaigns.
72 qualified leads generated over 9 months
11 additional prospects actively in pipeline
A clean, reusable database of relevant enterprise contacts
Sharper messaging around compliance and data protection
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