Revnew Helps Motion Solutions Land Their Desired Company Type and Personas

About the Company

Motion Solutions is a California-based custom equipment manufacturer serving industrial customers and OEMs across sectors such as semiconductor, medical, and life sciences. With over 65 years of experience, they offer services ranging from electromechanical design to prototyping and precision manufacturing.

The company’s three service verticals include:

Engineered Solutions: Helping convert product concepts into market-ready designs with compressed development cycles.
Precision Stages: High-performance motion control systems for demanding applications.
Motion Control Components: Stock, modified, or custom subsystems built to client needs.

Customers often achieve patented outcomes using Motion Solutions’ designs.

Motion Solutions’ Goal

Motion Solutions aimed to engage and convert OEMs across various industries—specifically those with the potential to become long-term, repeat customers. Their focus was on building a high-value client base that could benefit from their engineering expertise and form sustainable business relationships.

The Challenge

Despite their long-standing reputation and technical expertise, Motion Solutions lacked a clear, repeatable strategy for reaching and converting their ideal OEM audience. They needed a reliable way to generate high-fit leads and scale relationship-building efforts with companies that could drive long-term revenue.

Built for Funding Milestones

Difficulty Reaching Ideal OEMs

Despite strong experience, they lacked a working strategy to consistently connect with the right prospects.

Unstructured Outreach Strategy

Without a formal lead generation system, they relied on limited channels with low ROI.

Need for Repeatable Results

They wanted to build a lead engine that regularly delivers high-fit opportunities.

Skills Applied

Competitor
Analysis

Market
Research

Sales
Copywriting

Email Strategy
Building

The Revnew Approch

We partnered with Motion Solutions to build a lead generation strategy that aligned with their customer profile and industry targets.

Business Understanding and Discovery

We met with key stakeholders to understand their service areas, sales experience, and past outreach results.

Prospect Research and Gap Analysis

We identified what wasn’t working in their approach and built an optimized list of OEM prospects.

Strategy Development

Designed a campaign focused on reaching sales teams of relevant OEMs through personalized outreach.

Messaging and Content Creation

Crafted email sequences that clearly articulated Motion Solutions’ strengths and differentiators.

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The Results

Revnew helped Motion Solutions build a consistent lead flow of high-value OEMs with improved messaging and prospect targeting.

Within 6 months, they generated an average of 13 OEM leads per month

Built a refined database for ongoing campaigns

Simplified and clarified their messaging to better resonate with decision-makers