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How USS VISION Acquired Their Dream Clients

USS Vision is a Detroit-based industrial automation company specializing in deep learning-powered machine vision systems for surface inspection and quality control.

Project Name
Project Name
USS Vision
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Industry
Industrial Automation
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Duration
2 Months
How USS VISION Acquired Their Dream Clients

About the Company

Detroit-headquartered USS Vision designs, engineers, and builds machine vision solutions that improve manufactured parts’ quality and considerably reduce scrap, overtime, and overall expenses—ensuring more efficient factories.

Surface Scan™ inspects surface defects outside the scope of traditional machine vision using deep learning technology and efficiently performs part location, inspection, classification, and character recognition tasks.

USS VISION’S GOAL

USS Vision wanted to accelerate their entry into high-value manufacturing accounts by securing meetings with production heads and senior stakeholders. The objective was to showcase the capabilities of their Surface Scan™ technology and drive qualified interest from enterprise prospects.

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The Challenge

Before hiring Revnew, USS Vision relied solely on organic website traffic to generate leads. While valuable, this approach required time and significant resources to yield results. Additionally, Surface Scan™'s messaging was too technical, leaving prospects unclear on the benefits.

The company needed a scalable and consistent outreach campaign to educate the right audience, generate new qualified leads, and simplify their value proposition.

Built for Funding Milestones
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Ineffective Lead Flow

Relying on organic marketing limited the speed and scale of pipeline growth.

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Complicated Messaging

The product’s technical nature made it difficult for prospects to understand its real-world impact.

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No Scalable Outreach

There was no multichannel system in place to reach production decision-makers efficiently.

Skills Applied

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Competitor 
Analysis

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Market 
Research

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Sales 
Copywriting

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Email Strategy 
Building

The Revnew Approch

We collaborated with the USS Vision team to understand their Surface Scan™ product and growth goals, then launched a multichannel strategy tailored to reach production decision-makers in high-value accounts.

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Discovery and Business Understanding

We began by holding preliminary discussions with USS Vision’s team to understand their business and Surface Scan™ technology in detail.

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Lead Audit and Competitive Research

We audited their existing lead-gen practices, identified areas of improvement, and conducted competitor analysis to strengthen positioning.

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Outreach Strategy and Database Creation

We built a custom outreach strategy targeting production heads at top manufacturing firms and created a new, high-fit prospect database.

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Combo Prospecting Implementation

We used a multi-touch combo approach—combining direct emails, cold calling, and LinkedIn outreach—to increase contact coverage and engagement.

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The Results

Within just two months, USS Vision booked 20 qualified meetings including with major brands like PepsiCo and Milacron. The campaign simplified their product messaging, and the cost of acquisition dropped by 70%.

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Meetings Booked

70%

Acquisition Cost Reduction

2 Months

Campaign Duration

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