USS VISION’S GOAL
USS Vision wanted to accelerate their entry into high-value manufacturing accounts by securing meetings with production heads and senior stakeholders. The objective was to showcase the capabilities of their Surface Scan™ technology and drive qualified interest from enterprise prospects.
The Challenge
Before hiring Revnew, USS Vision relied solely on organic website traffic to generate leads. While valuable, this approach required time and significant resources to yield results. Additionally, Surface Scan™'s messaging was too technical, leaving prospects unclear on the benefits.
The company needed a scalable and consistent outreach campaign to educate the right audience, generate new qualified leads, and simplify their value proposition.
Ineffective Lead Flow
Relying on organic marketing limited the speed and scale of pipeline growth.
Complicated Messaging
The product’s technical nature made it difficult for prospects to understand its real-world impact.
No Scalable Outreach
There was no multichannel system in place to reach production decision-makers efficiently.
Skills Applied
Competitor
Analysis
Market
Research
Sales
Copywriting
Email Strategy
Building
The Revnew Approch
We collaborated with the USS Vision team to understand their Surface Scan™ product and growth goals, then launched a multichannel strategy tailored to reach production decision-makers in high-value accounts.
Discovery and Business Understanding
We began by holding preliminary discussions with USS Vision’s team to understand their business and Surface Scan™ technology in detail.
Lead Audit and Competitive Research
We audited their existing lead-gen practices, identified areas of improvement, and conducted competitor analysis to strengthen positioning.
Outreach Strategy and Database Creation
We built a custom outreach strategy targeting production heads at top manufacturing firms and created a new, high-fit prospect database.
Combo Prospecting Implementation
We used a multi-touch combo approach—combining direct emails, cold calling, and LinkedIn outreach—to increase contact coverage and engagement.
The Results
Within just two months, USS Vision booked 20 qualified meetings including with major brands like PepsiCo and Milacron. The campaign simplified their product messaging, and the cost of acquisition dropped by 70%.
20
Meetings Booked
70%
Acquisition Cost Reduction
2 Months
Campaign Duration
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