How Revnew helped launch a new boutique locums placement service for In-House Medical.
ABOUT THE COMPANY
Medical Ambassadors is a consultancy branch of In-house Medical known for providing practice management expertise for hospitals. Basically, it works with temp doctors, nurses and other medical staff and gets them placed in various community hospitals in the country.
Medical Ambassadors creates innovative, practical hospital-based provider placements fully-customized in response to the changing global landscape. It is physician-owned and operated. The team has 60+ years of combined healthcare industry experience.
It offers a range of services such as personalized locums placement, physical advocacy, coding improvement, physician and facility documentation, and transition services for locums to permanent placement. Founded in 2016, Medical Ambassadors is based in Auburndale, USA.
INDUSTRY - Hospital & Healthcare
THE MEDICAL AMBASSADORS GOAL
To kickstart brand awareness activities for the company after identifying the best-performing channels whilst also building a proper list of target accounts.
THE CHALLENGE
Medical Ambassadors' primary focus is to help community hospitals bridge their staffing gaps and provide physicians for covering emergencies.
Since this is a new service for In-House Medical, they did not want to use any old market research or data. Plus, they were not sure which was the best channel to generate awareness about the company.
That is why they enlisted Revnew’s help to research the market from scratch and understand the business model to build a list of target accounts and identify the best-performing channels for outreach activities.
SKILLS APPLIED
- Competitor analysis
- Market research
- Ideal Client Profile creation
- Sales copywriting
- A/B copy testing
- Email strategy building
TIME TAKEN TO LAUNCH THE CAMPAIGN
Two weeks
THE 5-STEP REVNEW APPROACH
- Before creating a personalized strategy, we needed to learn about Medical Ambassadors. We met with the stakeholders to understand their offerings, clientele and business vision.
- Without any prior data in hand, we set out to research on our own and built a list of target accounts that would be most benefited by the services of Medical Ambassadors.
- Our copywriters got to work and created different templates of sales copy, highlighting the USPs of Medical Ambassadors, to identify the right pain points and tone of voice.
- We decided to A/B test the messaging and the channels. Within two weeks, we had enough data to identify the best-performing channels for our outreach program.
- We then decided to design an email campaign focused on contacting and setting up meetings with relevant community hospitals and clinics across the country.
THE RESULTS
-Medical Ambassadors generated 20 appointments in just three months.
-They have a fresh list of prospects to use for other marketing campaigns.
-Their messaging and pain points are clear, concise and marketable.
“Revnew has always been proactive in trying to make our partnership work. We worked with another company, and in comparison, they were horrible. Not only did they not try to get the leads they promised, they just walked away from the campaign without giving their 100%. I feel Revnew’s #1 priority is to build a solid relationship with their clients and ultimately make them happy, even if it is a higher cost to them. I admire the team’s “never give up” attitude and how they tried all options relentlessly to get us leads successfully.”
— Lindsey Love, Director Of Business Development, In-House Medical
