Boosting SQL Generation by 42% for a Global B2B Media Agency in Under 90 Days

A global B2B media agency serving enterprise technology clients across North America, EMEA, and APAC. They sought to strengthen their sales pipeline for key accounts while maintaining high lead quality and conversion rates.

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Key Takeaway

By blending precise targeting, localized compliance, and a multi-channel nurture approach, Revnew helped the agency not only grow their pipeline but also deliver tangible, revenue-impacting results for their clients.

The Challenge

Built for Funding Milestones

Existing campaigns generated a high volume of inquiries, but the conversion rate to Sales Qualified Leads (SQLs) was below target.

Internal teams were stretched thin managing both strategy and execution for ABM and outbound campaigns.

Need for precision targeting across multiple geographies with localized compliance (including GDPR).

Solution

Revnew implemented an integrated Account-Based Marketing (ABM) strategy, combining:

Intent data activation to identify high-propensity accounts.

Multi-channel nurture via email, programmatic display, and LinkedIn outreach.

BANT qualification to ensure sales readiness.

Local IP lead delivery for compliance in EU markets.

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Results (Within 90 Days)

42% increase in SQL generation vs. previous quarter.

30% shorter sales cycle from initial engagement to opportunity creation.

Improved alignment between marketing and sales through detailed intent reporting and qualification notes.