“Content is king”, wrote Bill Gates, a long time ago now. Gates’s 1996 insight was, and is,...
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What exactly is B2B content syndication? Well, it's an intelligent method where you share your resources – articles, videos, or infographics – on various trustworthy 3rd-party platforms beyond your own.
It helps you cast a wider net and get more viewers to check out where it all began – your original content hub.
Now, let’s say you own a B2B finance firm and decide to use content syndication for lead generation.
Think about it: When you spread your content across different channels, you give your brand a grander stage to shine on. Many more people tune in quickly to see what you're all about.
So, let's explore how marketing content syndication can help you achieve your end goal – securing those sought-after leads for your finance company.
How Does Content Syndication Benefit Finance Firms in Lead Generation?
Did you know? A whopping 58.6% of financial firms get only one to five leads each month. And believe it or not, over a quarter don't get any leads at all!
This is due to a lack of effective lead generation strategies and tactics.
Now, let's talk solutions:
In reality, there are plenty of effective ways to generate leads – like content marketing, social media campaigns, cold emails, and warm calling.
Speaking of which, let's zoom in on one tactic today:
Content syndication – ranked among the most powerful ways to generate leads for your finance business. Let’s explain why it is so effective by checking out its leading advantages:
1. Amplified Reach and Connection
Content distribution catapults your visibility beyond the confines of your existing audience. After all, you share resources across other channels – apart from your own website, blogs, or knowledge base. This is how you make yourself visible to possible clients who haven't heard of you yet.
Picture this: Your content team makes a guide about tax planning. You post it as an e-book on your website and also share it in a big finance magazine.
Now, corporate tax bosses, money wizards, and global finance experts who want advice on this topic, find your shared article. Suddenly, you're in touch with fresh faces and potential clients you didn't even know were out there.
2. Multi-Channel Exposure
Think of content syndication as turning your content into a powerful lead gen tool to spread your brand message everywhere. By sharing resources across credible platforms and linking them via backlinks, you boost your website visitors – and potential leads.
Let’s explain this with an illustration:
Suppose you write an interesting article about how AI is changing financial reports. You can share it on Linkedin, email it, or post it on financial websites.
Consequently, your target people may see your ideas and get drawn to your brand. They will also check out your website through relevant backlinks – and go through your other resources. And as evident, this increases the chances of converting them into leads.
3. Magnetic Brand Awareness
Regularly sharing top-notch content sets your B2B financial company as a big-time expert.
- When you use 3rd-party platforms to showcase your expertise via syndicated content, you demonstrate your domain knowledge.
- Again, informative content helps educate your audience and simplifies complex financial concepts.
- Finally, well-researched, accurate, and insightful resources generate credibility in the eyes of your audience.
With a combination of all these, you increase your brand awareness.
Suppose you spread a bunch of detailed guides about transfer pricing in big companies. This would make your brand more well-known.
When financial big-shots see your smart ideas on popular platforms, they start thinking of your company as a real pro. This trust and skill combo attracts possible clients who want experienced help with finance.
4. A Tool for Trust-Forging
Think of content syndication as your way to spread super useful ideas and show how great you are in your domain. Every time you share something, you're helping possible clients go from not knowing you to being interested in what you offer.
Again, authentic education builds trust as people rely on your content to learn and understand financial matters.
Consider sharing a deep dive into how tax changes affect global deals on a big finance blog. Financial big shots – dealing with confusing rules – read what you say.
When you're open to sharing your smarts through syndicated content, it makes people believe in you. That leads to clients approaching you and having important discussions. Therefore, it helps you grow relationships with your prospects.
5. Amplification of Credibility
Credibility is like the foundation of a strong building in finance. Content syndication strengthens your company's reputation by showing off your know-how on industry-leading websites.
High-quality content doesn't just promote your services; it provides value to your audience. When people consistently receive valuable information from your company, they are more likely to perceive your brand as highly credible.
Here's an idea: share a set of articles on tricky money management in big businesses. It shows your company is a trustworthy helper.
When CFOs, who are like financial captains, find your ideas on other websites, it boosts how believable you are. It makes your company a credible, top choice when people need financial help.
6. Precision Engagement
Content syndication lets you customize your content for specific websites. It means you're talking directly about the exact worries of certain B2B finance groups.
Now you already know – today’s lead generation landscape is driven by personalization. So when you can relate to your prospect’s requirements and offer solutions via valuable content, it makes people get really involved and interested. Therefore, they can quickly turn into possible clients.
Consider it like this: You hold a special online class about tricky financial investigation tricks. You share this class on websites just for those kinds of experts. This grabs the attention of people who want to know advanced financial investigation.
Because your content fits exactly what they need, it pulls in possible clients who want special advice in that area.
7. Analytical Narratives: Measuring Progress
Analytics are like a treasure map showing how well your sharing plan works. It tells you which content pieces people like, where they like those resources, and how they get interested. This helps you make your plan better and more refined.
Imagine this: You check the analytics and see that when you share articles about new money rules on certain websites, lots of people get into it.
So, you change your sharing plan. You put more effort into those websites that get you the best possible clients. This way, you make sure your work hits the bullseye and works really well.
Well, that surmises the key upsides of B2B content syndication for your financial firm. However, like every other approach, even this strategy has certain downsides. Let’s check them out.
3 Key Challenges in Implementing Content Syndication for the Financial Industry
Using content syndication to find new clients for your finance firm isn't always a walk in the park. However, if you understand the key problems, you can face them head-on:
1. Balancing Time and Resources
Adding a B2B content syndication strategy to your marketing takes a lot of effort. Creating valuable content and spreading it around different places requires significant time and resources. It's like trying to keep a bunch of plates spinning all at once while you're also running your finance firm.
2. Maintaining Quality
When you share your resources on other websites, you might not have complete control over how it looks. This means ensuring your content fits your brand's style and quality standards is super important. Plus, you must keep things consistent across all the platforms you share.
3. Measuring the Impact
Figuring out how well your content syndication is working isn't easy. You have to consider factors such as:
- How many people visit your website because of it?
- How many new leads do you get?
- How many people are getting actively engaged?
And figuring out if all this is worth the effort is like solving a puzzle.
To address the above challenges, you need a well-crafted content syndication strategy. So this is where our final section on best practices comes in.
Having said that, challenges always have solutions. So, here they are:
6 Best Practices for Content Syndication in the Financial Sector
Let's dive into some tried-and-true tips that the experts swear by – advice that can actually make a big difference:
1. Set Clear Goals
First things first, figure out what you want to achieve. Whether getting more people to know your brand, getting more folks to visit your website, or getting more potential clients, it's essential to have clear goals. These goals help you track your progress and stay on track.
2. Create Awesome Content
The core of content syndication is, well, the content itself! Make sure what you're sharing is really good and directly relevant to the people you want to reach. This kind of content builds trust and makes your sharing efforts work even better.
3. Pick the Right Platforms
With so many options out there, choosing where to share your stuff matters a lot. You need to connect with your audience and know what they need. Then, create content that fits those needs. This way, your sharing will match what your finance firm is all about.
4. Manage Time and Resources
You can maximize your resources while boosting engagement and conversions for your finance firm by using a CRM:
- Segmentation: Categorize contacts for personalized content targeting.
- Automation: Schedule and automate content delivery, saving manual effort.
- Analytics: Track engagement metrics to refine content strategy.
- Lead Focus: Identify engaged leads for targeted follow-ups.
- Calendar Sync: Align syndication with marketing plans.
- Collaboration: Assign tasks for smooth workflow.
- Data Enrichment: Enhance personalization with CRM data.
- Integration: Connect CRM with analytics for comprehensive insights.
5. Keep an Eye on Progress
You must check how things are going. Keep an eye on how well your sharing efforts are working – things like:
- How many people visit your site
- How many new leads you're getting
- How many people are getting involved
This info helps you improve over time.
6. Pick Quality Over Quantity
Regarding sharing, it's not about how much you do but how good it is. Focus on sharing great stuff your audience will love, even if you're not doing it often. Quality content gets people really interested and connected.
Sharing content can be a game-changer, especially in B2B finance. If you need help, our team at Revnew is here for you. We can guide you through this journey, widening your reach, boosting your brand's recognition, and helping you get more content syndication leads.
Revnew's tools and data can help your financial firm do even better with content marketing. So, if you're ready to level up your lead generation game, [Get in touch with us now].