Being a B2B marketer, you're well aware of the difficulties of standing out in a densely...
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Imagine this scenario: You create high-quality content showcasing your expertise and value proposition. You spend endless hours on in-depth research, seamless writing, and editing to perfect it.
Now, what do you do next? You publish the article on your website's blog section. Then, you begin sharing it on social media to get more engagement.
You take pride in your efforts and are impatient to check the results.
But then...nothing happens!
Your content is invisible, buried below piles of similar write-ups on the web. Your target audience does not see your resources or engage with them. Plus, your leads don't convert.
You feel frustrated and disappointed.
Does this sound familiar?
If yes, you need not be overwhelmed. Several B2B marketers struggle with creating and distributing content that reaches and engages their target audience effectively.
But like all problems have a solution, this one has too! There's a full-proof way to amplify your reach and generate more leads without creating new content from scratch.
In fact, this approach uses several platforms to distribute your content to a broader and diverse reader base.
Additionally, it combines content marketing and data-driven strategies to entice and engage your target audiences across the web effectively.
Well, this approach is called content syndication.
Content syndication distributes your existing content across multiple channels. These may include your website's blog section, company newsletters, podcasts, or social media networks.
When you syndicate your resources via so many mediums, you expose your content to a larger audience that may not have discovered your brand otherwise.
Content syndication is currently a go-to strategy among B2B marketers -- due to its rapid growth as a lead generation channel. In fact, nearly 44% of tech marketers increased their content syndication spend in 2021.
Why Is Content Syndication So Popular and Effective?
Because it offers many benefits for your business, such as:
- Increased reach
- Quality lead generation
- Improved ROI
- Enhanced brand awareness
- Strengthened relationships
- And more!
Let's now come to the main topic at hand – discussing the benefits of incorporating content syndication into your marketing campaign.
What Are the Top 12 Advantages of B2B Content Syndication?
Let’s check out the leading upsides of syndicated content – that can amplify your reach, engage your target audience, and drive business growth.
1. Increase ROI
Content syndication can significantly boost your ROI. How? By distributing content on 3rd-party platforms, you can reach a broad audience and generate more content syndication qualified leads. Plus, syndicated content boosts your SEO rankings while providing cost-effective marketing opportunities.
With its cross-promotion benefits, you can nurture your prospects and make better decisions in the long run. Therefore, you increase your ROI and gain long-term value.
2. Enhance Brand and Marketing Reach
You boost your brand's reach when you share resources and marketing materials beyond your website and social media channels.
Distributing content on channels like email and cold calls can expose you to a targeted audience who may haven’t yet located your brand. This increased visibility helps you build your organizational awareness.
Additionally, content syndication allows you to access your vendor’s established audiences. Now, these providers have already established a devoted user base. As such, your resources can reach a broader and more varied audience.
3. Pack Sales Pipeline with Quality MQLs
Content syndication helps fill your sales pipeline with quality Marketing Qualified Leads (MQLs). How? When your content is syndicated on relevant platforms, it attracts a targeted audience interested in your industry or niche.
You can share various types of content as per your prospect’s preference, such as:
- Case studies
- Blog posts
- Research papers
- User-generated content
- User and how-to guides
- FAQs and quizzes
- Press releases
This variation lends a boost in exposure. Thus, it helps generate high-quality leads – more likely to convert into customers.
4. Track Content’s Performance
Several content syndication publishers primarily focus only on brand awareness, true. And they often fail to provide comprehensive reports on content performance.
That’s why you should seek the guidance of a reliable content syndication vendor for lead generation. Then, you’ll get tangible results via high-quality leads – generated and nurtured by your marketing team. Such quantifiable outcomes clearly indicate your progress toward achieving your marketing goals. Hence, you can quickly gauge your success.
5. Complement Your ABM Campaign
Account Based Marketing or ABM is a powerful lead generation strategy. In fact, approximately 22% of marketers already implement ABM.
Traditional content syndication practices often lack the necessary precision for successful ABM. In contrast, lead generation content syndication proves more efficient in fulfilling ABM objectives.
Why? The latter approach focuses on engaging specific accounts rather than reaching a general audience – allowing you to tailor your messaging and approach for optimal results.
6. Embrace Positive Word-of-Mouth-Marketing (WOMM)
Disseminating your content across multiple platforms enables you to establish yourself as a thought leader. As such, you can gain recognition within your industry.
This recognition helps build credibility and trust among your target audience. In short, it increases brand awareness and a positive reputation via excellent WOMM.
7. Distribute Content in Varied Formats
Content syndication allows for distributing diverse content formats like texts, videos, visuals, multimedia, or interactive – across multiple platforms. You needn’t constrict your creativity by restricting yourself to a single format.
Instead, you can capture your reader’s attention through various innovative and unique media formats. Hence, you can engage with your audience in ways that resonate with their preferred content consumption habits.
8. Foster Long-term Relationships
Content syndication plays a crucial role in building and fostering relationships with your:
- Target audience
- Industry influencers
- Potential business partners
Collaborating with industry influencers enhances your brand's credibility and reputation. Additionally, content syndication opens doors for potential partnerships.
When other organizations or industry leaders come across your syndicated content and find value in it, it can spark opportunities for mutually beneficial relationships with the former.
It could include:
- Joint content creation
- Co-branding initiatives
All of the above enables you to expand your reach and strengthen your network within your industry.
9. Access High Authority Websites
With content syndication, you can publish your content on high-authority sites – which have built a rapport for themselves within your industry. These sites are trusted sources of information and have established a solid online presence already. So when you collaborate with such platforms, your brand rapport increases multi-fold!
10. Rehash Dormant Leads
Content syndication allows you to re-engage with dormant/cold leads. These leads may have shown interest in your brand or products in the past. However, they have not converted into customers yet. So, rehashing such leads via syndicated content reminds them of your brand and its value
11. Improve Your Domain Authority
When shared across various platforms, your syndicated content leads to increased backlinks. Backlinks are links from external websites that direct users to your primary domain.
It strengthens your website's domain authority (DA) by allowing inbound links from reputable and authoritative sites.
12. Analyze Data for Continued Refinement
Content syndication allows you to gauge how well each of your content pieces perform. For instance, you can have metrics about: the number of readers, people clicking on links, and showing interest.
Now you can easily analyze this data. You can check which platforms give you the maximum visitors and leads. You may notice that certain content (videos or infographics) resonate better with your audience.
Also, you may discover that certain platforms have a more engaged audience - genuinely interested in your solutions. You can then focus your efforts on those areas.
With this knowledge, you can refine your content strategy. You create more of the content that's been successful. Additionally, you can tailor it to suit the preferences of your target audience. You also decide to allocate more resources to the publishers that bring in the most qualified leads.
As a result, your content syndication efforts become more efficient and effective. You no longer need to waste resources on platforms that don't yield good results. Instead, you can prioritize channels where you can connect with potential customers and turn them into MQLs.
Find Success Through Content Syndication With Revnew
We hope our article answered at least some of your questions related to content syndication. As you can see, the content syndication strategy is powerful – to amplify your reach, engage your target audience, and achieve sustained growth.
At Revnew, we are experts in content syndication through email and cold calling. Our professionals guide you in creating and distributing high-quality content that effectively reaches and engages your target audience.
Are you ready to experience the power of content syndication with Revnew? Contact us today to get started and give that much-required push to your marketing efforts.