Top 4 Content Syndication Mistakes to Avoid [With Solutions]

Mistakes happen, and that's okay! 

Just think about when you accidentally sent that email to the wrong person or made a typo in a crucial report – we've all been there. But you must avoid such mistakes regarding your content, especially syndicated content. It's a way to make your content strategy more effective and your brand more credible and trustworthy. 

So, let's explore these common content syndication mistakes and their solutions.

1. Mistakes While Creating Syndicated Content 

Creating compelling syndicated content is an art; one wrong brushstroke can mar the masterpiece. Learn how to avoid these content blunders and ensure your content syndication strategy shines here:

a. Selecting the Wrong Type of Content for Syndication 

If your content doesn't match the interests or needs of your target audience, it won't resonate with them. The wrong type of content for your syndication campaign can have several negative consequences. Some include: 

• Lack of engagement
• Low click-through rates

-Ultimately, reaching your audience effectively will be a wasted opportunity.

Solution: To avoid this mistake, understand your audience and their preferences. You can:

• Conduct thorough research to identify the type of content they prefer and what topics interest them the most. Note that 72% of consumers will engage with personalized messages only.
• Also, identify content unsuitable for syndication.
• Then, choose existing content or create a new one to syndicate that matches these preferences. It ensures your content remains relevant and valuable to your target audience.

b. Neglecting Content Quality and Originality

Poor-quality or unoriginal content harms your brand's reputation and credibility. Plus, it deters your target audience from engaging with your content. It may even lead to negative feedback and criticism. Thus, over time, it can erode trust and affect your brand's success.

Solution: You must:

• Prioritize high-quality, original content. 
• Put your time and resources into creating high-quality content. It should provide unique insights, information, or entertainment value. 
• Ensure it's well-researched, well-written, and free from errors.  
• Avoid duplicate or low-value content.

c. Not Having Enough Content (or Not Leveraging Your Exciting Content)

If you don't have enough content for syndication, you might miss out on opportunities to connect with your audience consistently. On the other hand, if you have valuable content but fail to utilize it effectively, you're not maximizing its potential impact.

Solution: Create a content strategy that outlines a consistent publishing schedule. You can ensure proper scheduling in the following ways:  

• If you don't have enough content, consider producing more while maintaining quality. 
• Republish existing content to maximize its reach and impact. 
• Make a content calendar and plan to ensure a steady flow of content for syndication.

d. Ignoring Optimization for Syndication

It may not show its full impact if you don't optimize your syndicated content. It means fewer generated leads and conversions. And you wouldn't want your content creation and syndication investment to go to waste.

Solution: Optimize your content for syndication by paying attention to factors like:

• SEO (search engine optimization)
• Social media sharing
• Mobile-friendliness

Also, ensure to:

• Craft compelling headlines and meta descriptions that get your target audience's attention.
• Format and adapt content depending on the different platforms you are using. 

For example, if you use cold email to share your content, highly personalize your message. On the other hand, if you are using LinkedIn, maintain a professional and thorough leadership tone in your posts. 

2. Mistakes While Picking the Right Syndicating Partner 

You must select the perfect syndicating partner; it's like finding the missing puzzle piece. Make the right choice, and your content strategy thrives; make a mistake, and you're left with a disjointed image. So, be aware of these mistakes: 

a. Not Researching Potential Syndication Partners 

You become prone to mismatched collaborations once you fail to research your syndication partners. It might result in your content being associated with a partner that doesn't align with your brand's values or goals. It can damage your reputation and confuse your audience. And we don't need to say how this is not good for your business.

Solution: A clear-cut solution for this issue is thoroughly researching your potential partners. You must:

• Understand your sort-listed partners' values and goals.
• Assure they hold good credibility in your niche industry.
• Check their audience reach.
• Research the type of content they usually publish. 
• Make sure their audience and yours have some overlap
• Ensure the partnership aligns with your brand's image and goals. 

b. Overlooking Partner Audience Alignment

If you partner with a syndication platform that doesn't have an audience interested in your content, it's like speaking to an empty room. Your content won't gain the exposure it deserves, and you'll miss valuable opportunities to connect with potential customers.

Solution: 

• Ensure your syndication partner's audience aligns with your target audience. 
• Collaborate with partners whose readers or viewers will likely find your content relevant and engaging.

c. Avoiding Partnerships That Don't Serve Mutual Interests

Doing so can limit your reach and potential collaborations. You might miss opportunities to find valuable clients needing your product or service. 

Solution: Here’s what you can do: 

• Consider partnerships that may not directly benefit you but still serve mutual interests. 
• Look for opportunities to collaborate with partners offering unique perspectives, expertise, or a different audience segment. 

-It leads to new insights and opportunities down the road.

d. Failing to Define Clear Expectations and Terms 

When expectations and terms are unclear, it can lead to misunderstandings, disputes, or failed collaborations. This lack of clarity can damage relationships with partners and hinder the effectiveness of your syndication efforts.

Solution: Always clearly define your:

• Expectations
• Roles
• Terms

-when entering into syndication partnerships. 

Also, ensure a written agreement outlining:

• The responsibilities of each party
• The duration of the partnership
• Any specific goals or targets

3. Mistakes While Distributing the Content 

Make your syndicated content distribution a well-orchestrated symphony, not a cacophony of confusion. Here are common missteps and solutions:

a. Neglecting to Customize Content for Each Platform

When you use the same content across all platforms without customization, it can appear out of place and ineffective. Your content might not engage the audience effectively, which could result in missed opportunities to connect with your audience.

Solution: You must customize your content for each platform. Here’s how:

• Learn how your audience prefers to be addressed on each platform. 
• Tailor your content to match each platform's style, format, and expectations.
• Follow specific guidelines of each platform. 

b. Not Tracking and Measuring Performance

If you aren't checking the performance of your syndicated content, then you're operating unthinkingly. You won't know what's working and what's not. Thus, you may waste your efforts.

Solution: Implement analytics tools and regularly monitor the performance of your content. Measure key metrics such as:

• Lead volume
• Lead quality 
• Conversion rates
• ROI

Use this data to make informed decisions and refine your content distribution strategy for better results.

c. Using Analyst Reports Too Early

Never rely on your syndication campaign's analysis reports within the early weeks. It can lead to premature decision-making. It might cause you to make changes or abandon strategies that could have succeeded with more time and refinement.

Solution: While analyst reports are valuable, give your content time to gain traction before making major adjustments. Analyze trends and patterns over a reasonable timeframe, allowing for adjustments based on real-world performance.

d. Distributing Product-focused Content

Constantly pushing product-focused content can alienate your audience. It can be overly promotional and self-serving, decreasing trust and engagement.

Solution: Diversify your content to include:

• Educational
• Informative
• Entertaining

– elements that add value to your audience's knowledge beyond just selling products or services. It makes your brand a thought leader and a go-to authority source that genuinely helps its audience. 

e. Using Only a Single Distribution Channel 

Relying on a single distribution channel to syndicate your content can be risky. If that channel experiences issues or your audience migrates to other platforms, you may lose your connection to your audience.

Solution: Ensure you use multiple distribution channels relevant to your target audience. Some of the best channels for syndication include:

• Cold email marketing
• LinkedIn
• Telemarketing
• Newsletter marketing 

Among all, a CMI report by B2B says LinkedIn is a top-performing distribution channel.

4. Mistakes While Nurturing Leads Gained from Syndication 

Lead generation through syndication is just the first step; nurturing them into loyal customers is where the real journey begins. Avoid these content syndication mistakes while running your nurture campaign:

a. Running Short-term Nurturing Campaigns

You may miss valuable sales opportunities if you nurture your leads for a short time frame. Leads may go cold or lose interest when you're not engaging with them consistently. It can drop your conversion rate and less ROI (return on investment) from your syndication efforts.

Solution: Develop an always-on nurturing strategy. Create a consistent communication schedule and engagement with your leads over the long term. Well-nurtured business leads can show 47% higher conversion rates.

b. Not Leveraging Modern Data and Tech for Smarter Syndication

Today, failing to use modern data and technology can make your nurturing efforts less efficient and targeted. You might waste time on leads that aren't likely to convert.

Solution: Use data analytics and automation tools to personalize your nurturing efforts. Segment your leads as per their interests and behavior, and send them tailored content and offers. 

You can automate your nurturing campaign using automation tools, such as:

• Salesforce
• HubSpot
• MailChimp 

These tools auto-send relevant content to leads depending on their actions and interactions with your brand.  

c. Not Leveraging SDRs/BDRs in Nurture Efforts

If you skip involving Sales Development Representatives (SDRs)/ Business Development Representatives (BDRs) in your lead nurturing, it can cause a disconnect in the sales process. Leads might not receive the human touch and personalized attention they need, resulting in lost sales opportunities.

Solution: Involve SDRs/BDRs in your lead nurturing efforts. They can provide:

• A more personalized, human touch to your communications
• Answer questions
• Build relationships with leads

In fact, a recent survey says well-supported SDRs can reach above 80% of your sales quota. Hence, they are crucial for improving conversion rates.

d. Sending Leads Right to Sales or SDRs

Yes, above, we emphasized hiring an SDR. But, if you send leads directly to SDRs or BDRs without proper nurturing, you'll overwhelm them. Leads may not have the intention to make a purchase right away, and this approach can lead them to abandon you.

Solution: Implement a lead nurturing process before passing leads to your sales or BDR team. Gradually warm up leads with informative content and personalized interactions. It helps ensure leads are more sales-ready when they reach the hands of your sales team.

Perform Error-Free Syndication With Revnew's Expertise

When you apply content syndication correctly, you reach high-value leads quickly. Thus, ensure to avoid the syndication mentioned above content syndication mistakes in the future. 

Partnering with the experts at Revnew can be your best choice. We provide updated industry insights and tailored strategies as a leading content syndication agency. We can be your go-to solution to maximize your syndication efforts.

So, click here to get in touch with us and take your content to new heights.