How to Grow Your Business with List Building Services

Have you ever stumbled upon list building services to ensure a sure-shot business growth? A survey by Demand Metric found that businesses using personalized list building services experienced a 72% higher response rate in their B2B marketing campaigns than others.

Your list building experts are like your team of treasure hunters, but they unearth potential B2B customers instead of gold. These champs dig up contacts of decision-makers and influencers in your target market, crafting tailored contact lists that hit the bullseye. 

Imagine connecting only with folks who are genuinely intrigued by your offerings, giving your lead conversion and retention rates a turbo boost. 

So, let’s start with the topic.

Top 3 Significance of List Building in B2B Businesses

Let us explore how your list building stirs up your modern business’s success. Below are the 3 main areas where your list building acts:

1. Target Audience Segmentation

Imagine you're hosting a dinner party. You wouldn't serve the same dish to everyone, right? That's precisely what list building lets you do for your marketing efforts: segment your audience. 

It helps customize your message to match what each group likes the most. In fact, your message connects with prospects in a way that resonates with them completely. And let's be real: resonating is where the real magic happens.

2. Data Enrichment

When you build a list with a segmented targeted group, you see which group needs more attention. This is where list building enables you to choose groups you need to get additional insights from.

It helps you enrich the data of your target groups. Such information helps reveal exactly what your prospects desire. And you're no longer blindly guessing in the dark.

3. Better Customer Relationships

Now, let's talk about customer relationships – the heart and soul of any business. Have you ever had a friend who just got you? Well, that kind of connection list building helps you create with your customers.

You get personalized data in hand through a high-value prospect list. Thus, you can send messages that show you value your prospects. It's not about one-time transactions but about building a lasting bond. Your customers aren't just buying your product but investing in a relationship with your brand.

Types of List Building Services

There’re 2 types of list building services available for B2B businesses. We are diving into DIY tools, managed services, and the hybrid strategy for list building.

1. DIY List Building Tools

These tools help unleash your inner explorer: 

Mine Data: 

You’ll need your in-house data analysts for prospect data mining. They’ll analyze vast datasets to uncover valuable insights about:

• Customer behavior
• Market trends
• Competitive intelligence 

This kind of insight helps you make informed decisions and refine your strategies for better targeting and profitability.

Run Lead Scraping: 

Lead scraping lets you automatically extract potential business leads from online sources like websites and social media. It enables you to identify and reach your target potential buyers.

You can use any easy-to-use lead scraping tools such as Octoparse, Scrapy, or Import.io. 

Verify Contact: 

With contact verification, you need to ensure accuracy of contact information, such as:

• Email addresses
• Phone numbers
• Direct mail addresses 

-in your B2B database. 

Here’s how you can verify your contacts’ information:

• Check for typos in email addresses, names, etc
• Use contact verification software, such as Data Ladder, ZeroBounce, etc.

Thus, you can maintain your data quality and reduce communication errors. As a result, you can enhance the effectiveness of marketing and sales campaigns.

If you are interested in quality tools to help build your list, check out this website to find the top 20 most reliable tools: 20 Email List Building Tools to Grow Your Email List Fast in 2023.

2. Managed List Building Services 

Here, you connect with expert navigators who provide a professional touch in your list building process. Your B2B list building agency helps create a high-quality and targeted list of contacts. In fact, such a list is essential for reaching your potential customers, clients, or leads. 

The managed list building service provides you with the following benefits: 

Collect Data: 

The agency gathers data from various sources to create lists of your potential contacts. This data can include:

• Email addresses
• Phone numbers
• Names
• Job titles
• Company names, and more. 

It may collect these data via publicly available information, databases, online directories, and social media profiles.

Create Targeted Lists:

The service can help you build lists tailored to your specific needs. 

For example, you can request a list of C-level executives in the healthcare industry in a particular geographic region. This level of customization allows you to reach your ideal audience.

Clean and verify Data: 

Basically, your list building agency ensures your contact details are accurate and up-to-date. 

Plus, it also ensures you follow industry compliance while collecting contact data. We'll learn about these points and more in detail below. 

Aberdeen Group study says hybrid strategies (Both DIY and Managed list building) give an average of 38% increase in customer retention rates to only one method.

How List Building Services Can Fuel Your Business Success

A study by B2B Marketing Zone says companies that effectively leverage list building services experience an average increase of 73% in their lead conversion rates within the first six months of implementation. 

Let’s learn how your list building service helps your B2B business grow:

1. Collects And Enriches Your Contact Data 

• It discusses your target audience, industry, and business goals with you.
• Next, it clearly outlines the data types you need, such as:

• Company names
• Job titles
• Email addresses
• Phone numbers

• It further identifies multiple sources to gather data from, including public databases, industry-specific directories, social media platforms, and more.
• When needed, it also uses automated tools to scrape and crawl the internet to collect data related to your target audience. These include websites, social profiles, and publicly available information.
• It verifies its accuracy before adding collected data to your list, ensuring that email addresses and contact details are valid and up-to-date.
• Usually, raw data contain duplicates, errors, or incomplete information. Hence, your list building service cleans and standardizes the data to remove duplicates and ensure consistency.
• Further, it adds additional information, such as company size and revenue, to your existing data. Thus, you get a more comprehensive profile of each of your contacts.

2. Segments Your Target Contacts

Let us walk you through the process your list building service uses to segment your audience: 

• Firstly, it analyzes the data collected to identify common characteristics and criteria among your contacts. It may include factors like:

• Industry
• Company size
• Location
• Job titles
• Purchase history

• Further, based on the above analysis, it identifies distinct segments or groups within your contact list. 

For example, they may group contacts from the same industry or with similar job roles together.

• Next, it establishes specific criteria for each of your segments. These criteria help you define who belongs to each group and how you must categorize your contacts. 

For instance, contacts in the "Small Business Owners" segment might be defined as companies with fewer than 50 employees.

3. Personalizes Your Marketing Efforts 

With segments defined, the service tailors your marketing content to align with the following:

• Unique needs
• Preferences
• Pain points 

-of each segment. Here's how it does it: 

• It helps you create different email templates, website content, or advertising messages for each group.
• Next, it may use dynamic content within emails or on your website. It allows the service to swap out specific sections of content based on the recipient's segment. 
• It helps you personalize your messages by:

• Addressing contacts by their names
• Acknowledge their specific industry challenges
• Offer solutions or content that directly speaks to their needs

Moreover, you get to extend your personalization approach to subject lines, greetings, and even product recommendations.

4. Saves Your Time and Resources

You can easily save the endless hours you would spend on manual tasks and wasteful spending. Your list building service gives you a shortcut to efficiency, ensuring you use every second and dollar in the right direction.
Here's how it does it: 

• It multitasks on your behalf. The tasks include collecting, segmenting, and enriching the contact list. Plus, it also regularly cleans the data. 
• Also, the service optimizes your resources by allowing you to build an accurate lead-scoring model. Thus, you can score your contacts based on alignment between their information and your Ideal Customer Profile (ICP). Hence, you easily identify which targets are high-value and which ones you can skip.

5. Brings In Scalability and Flexibility

An ideal B2B list building service adjusts as per your needs. Whether you're a budding startup or a well-established enterprise, it can work accordingly.  
Here's how your list building service offers you a flexible and scalable solution: 

• It often integrates seamlessly with your existing CRM or marketing automation tools. Hence, it allows you to efficiently manage and nurture leads regardless of the size of your database.
• You can keep pace with market dynamics with them. Your list building partner often provides regular data updates. It ensures that your B2B list remains current. Thus, you get to maintain a competitive edge.
• The service understands when your need for data increases. It can provide larger datasets or regularly update and expand your existing lists. Hence, it goes along with your evolving marketing efforts.

6. Compliance and Legal Considerations 

Your list building service ensures that your efforts comply with industry standards. You can rest easy, knowing you're on the right side of legality. Here's how it does it:

• Your list building service assures you adhere to data privacy regulations. These include the General Data Protection Regulation (GDPR) and the CAN-SPAM Act. 
• Further, it also obtains consent when necessary and ensures that the data it provides you comply with relevant laws and regulations.

On the other hand, if you want to learn more about the pros and cons of buying an email list, then check out our article on the matter: 10 Pros And Cons Of Buying Email Lists By Industry

How To Choose a Reliable and Professional List Building Service Provider

Let us walk you through our friendly guide to navigate the key factors of the best list building service provider:

1. List Out Your Business Goals and Objectives 

Consider your business goals and objectives – do you aim to increase leads, boost conversions, or expand your reach? Make sure the provider's offerings align with your unique destination.

2. Find Your Financial Fit

Choosing a provider that offers excellent value and fits within your financial comfort zone is essential. It's like planning a trip that doesn't break the bank – you want quality without compromising your financial well-being.

3. Check Features and Capabilities of the Services

Examine the features and capabilities of the list building service provider. Do they offer advanced segmentation, accurate data verification, and customization options? Their offerings should be robust and tailored to your needs.

4. Explore Their Reputation and Reviews 

Delve into the provider's reputation and reviews. What do other businesses say about their experience? Are they known for delivering exceptional results and outstanding customer service? Like seeking recommendations from fellow travelers, this helps you make an informed choice.

5. Ensure Robust Data Security and Privacy Measures 

Think of your customer data as precious jewels – you want them to be safe and protected. Choose a provider that values data security and privacy as much as you do. Ensure they have stringent measures in place to safeguard your data against breaches or unauthorized access. It's like entrusting your valuables to a secure vault.

Conclusion

Your list building service acts like your navigational GPS, helping you precisely reach your ideal audience. Plus, they ensure you stay on the right side of compliance while keeping engagement high. With such a trusty ally, you can tackle any marketing challenge, cultivate meaningful connections, and steer your business toward success. 

So, let Revnew, the leading B2B list building service provider, help you boost your B2B game. We can be your growth partner for precision targeting, ace data quality, and rule compliance. Connect with our experts here to learn how we can help your business.