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LinkedIn vs Facebook: Which Platform is Better for B2B Lead Generation

LinkedIn vs Facebook: Which Platform is Better for B2B Lead Generation

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"As the great marketing guru Seth Godin once said, 'Marketing is no longer about the stuff that you make, but about the stories, you tell.'

And what better way to tell a story than by comparing B2B marketing on LinkedIn and Facebook?

This article is about B2B marketing on LinkedIn vs Facebook. We will explore the benefits and drawbacks of each platform. We will also provide actionable strategies for leveraging them to drive business growth and maximize ROI.

So, whether you're a B2B marketer looking to expand your reach or a business owner looking to connect with other industry leaders, this guide is for you.

LinkedIn for B2B Marketing

B2B LinkedIn marketing strategy involves professional networking. LinkedIn is known for connecting businesses with industry leaders. There are over 63M industry leaders on this platform.

Companies like Salesforce and Hubspot successfully used LinkedIn for their sales teams. Netbrain converted 85% of leads into demos through LinkedIn. Amazing right?

If you want to join big giants, use LinkedIn for your marketing.

Use a killer image on the company's page if you want a response from your audience. Write a great pitch in the description. Ensure you mention your uniqueness and how you can help clients grow in the first two lines. 

Advantages of using LinkedIn for B2B Marketing

1. Targeted Audience

Using B2B marketing trends, you can target a specific audience, which is a significant advantage over other marketing channels. You can target your ads' specific demographics, such as job title, industry, company size, and location.

LinkedIn also offers advanced targeting options like Matched Audiences. With this, your business can reach people with a CRM tool.

But how's it possible with CRM?

CRM solutions like Salesforce and HubSpot boost sales and build customer relationships. With the help of the lead nurturing process, you can establish better relationships between companies and their clients. For instance, if the leads have downloaded your Ebook, you must nurture them for further sales.

You can send direct emails showing how your company can help its business grow and increase profits. Write attractive and targeted messages to your clients about your services and products.

That's not it!

Lead Generation through Salesforce automation is also a proven strategy. It is always said that without these strategies, your sales and marketing teams are wasting time chasing clients. 

2. Lead generation

LinkedIn is a powerful tool for B2B marketing as it connects you with potential partners professionally and strategically. One of the biggest advantages of using LinkedIn marketing is that they can help you generate leads quickly.

You can search for people with its advanced search features. You can also filter company size, location, and more. So you can hone in on the most relevant leads.

LinkedIn B2B marketing Best practices

1. Optimizing the company page

Optimizing your company page on LinkedIn is an essential best practice to establish a strong online presence and attract potential customers to your business.

ADP builds a community in its industry by regularly posting updates and engaging with followers. They optimized the company page for viral reach.

Here are a few examples, of how you can begin describing your company. 

  • Hubspot is a leading CRM platform to help businesses grow better. 
  • "We bring customers and companies together on the #1 CRM software" - written by Salesforce 
  • "Too many businesses such at social, yours doesn't have to" - written by Hootsuite on their company page. 

2. Creating And Sharing Valuable Content 

One can include articles, blog posts, or videos that provide valuable insights and advice on industry trends and challenges. For example, a marketing agency could create a series of articles on the latest digital marketing strategies and share them on their LinkedIn page.

To stand out among other B2B marketers, you can share stories of your employees and the company's journey. You can also post about your sales to draw the attention of your audience. 

3. Engaging With Other Professionals 

Engaging with other professionals on LinkedIn is a fantastic way to grow your B2B marketing. By engaging in meaningful conversations, you can establish yourself. One great way to engage with others is by commenting and sharing relevant posts in your industry.

Another way to engage is by reaching out to other professionals directly. You can send a personalized message to introduce yourself and start a conversation.

Facebook for B2B Marketing 

Facebook is known for its ability to reach a wide audience, build brand awareness, and drive website traffic. Companies like Hootsuite and Adobe used Facebook to grow their business and increase website traffic.

Advantages of using Facebook for B2B Marketing 

1. Large Audience

With its massive and diverse user base of over 2.9 billion monthly active users, it's a veritable treasure trove of potential customers just waiting to be tapped into.

One of the key features of Facebook for B2B marketing is that it has groups. Businesses can create or join these groups that align with their industry and engage with partners or even competitors. It also has a feature known as a partner directory where you can find an office location and other data about your partners.

2. Targeted Advertising 

When it comes to B2B marketing on Facebook, targeted advertising is the real MVP. With Facebook's vast user base and detailed targeting options, you can reach the right people at the right time. 

3. Cost-effective

Facebook's advertising platform offers a range of options for businesses of all sizes, including running ads on a small budget and still seeing results. According to a recent Facebook study, Cartlow did 1.7 times more conversions with their shopping campaigns.

There's also a case study on how the company "HubSpot" used Facebook to generate leads. HubSpot is a marketing, sales, and service software company that helps businesses grow better.

They used Facebook's targeting options to reach their ideal audience and generate high-quality leads. As a result, they could reduce their cost per lead by 30% and increase their return on ad spend by 20%. 

Best practices for B2B marketing on Facebook

1. Creating A Business Page

Creating a business page on Facebook is a good first step for B2B marketing on the platform. By sharing useful information and industry insights using Facebook's analytics tools, you can track the performance of your page and content. You can also make adjustments to establish your page among the top in your industry.

You should include visuals such as GIFs and compelling videos on your business page. Also, try to organize public events and surveys. 

2. Building A Community

Asking questions, running polls, and creating discussion among your community are very useful ways to connect to other members. Choose from various options like webinars, demos, and promotions to make a better relationship with your viewers.

You can also join some groups related to your B2B business to understand your target audience. Note their interest and mark the content on which they are reacting the most.

3. Utilizing Facebook Groups

According to a study by Facebook, groups are one of the most engaging features on the platform, with more than 1.8 billion people using them every month.

Additionally, groups are more effective than other social media platforms because they have 64% of B2B marketers as members.

B2B Marketing On LinkedIn VS Facebook: Here's A Comparison 

When it comes to B2B marketing, there are two heavyweights in the social media world: LinkedIn and Facebook. Both platforms offer unique benefits for businesses looking to connect with potential customers and grow their brands.

"Wow, both LinkedIn and Facebook are really powerful tools for B2B marketing, it's hard to choose just one!"

No biggies! We are with you to complete this tedious task.

LinkedIn is the go-to platform for B2B networking and building relationships!

It's a professional social network, and its users are business professionals looking to connect with others in their industry. It is a great platform for reaching out to potential customers and collaborators.

On the other hand, Facebook is more of a general-purpose social network, but it's still the best option for B2B marketing. Facebook offers a range of advertising options, making it a cost-effective option for businesses of all sizes. Even a company named Pandora used Facebook's video ads and got 42% more buyers.

You can also use Facebook to build a community around your brand with targeted advertising. You can keep your audience engaged by sharing valuable content and running promotions!

Cons of each platform

Both platforms have their own strengths and weaknesses, and the best approach is to use a combination of both.

By knowing the cons, you can make decisions according to your needs.

Cons Of Linkedin

  • The platform has a more formal tone and may not be as suitable for more casual or creative content.
  • Also, it can be more expensive for paid advertising when compared to Facebook.

Cons Of Facebook

  • Facebook is not always considered as professional as LinkedIn, so it may not be the best for B2B marketing.
  • Also, it's harder to target specific demographics and industries with Facebook.

 Integrating Both Platforms Into Your B2B Marketing Strategy

If you want to expand your reach in the B2B world, consider integrating LinkedIn and Facebook into your marketing strategy. Being engaging, friendly, and valuable can grow your business and make valuable connections that will help you succeed.

You can effectively integrate Facebook and LinkedIn into your B2B marketing strategy through consistent messaging and content. In this way, you can grow their business and get people that help you to succeed.

Wrapping Up

In short, B2B marketing LinkedIn and Facebook are two sides of the same coin. They can be used together to create a successful marketing strategy. So, be consistent in your B2B strategy; you will see the results of your efforts in no time!

But don't just take our word for it; give it a try yourself! Start by connecting with other professionals in your industry on LinkedIn, and build a community on Facebook. Run targeted advertising campaigns to attract potential customers.

Don't forget to measure your performance and optimize your strategy to ensure you get the most out of your efforts.


Flow is good. Addressed audience.
Started with story telling but it looks like “linkedin vs facebook” has been stuffed forcefully. It doesn’t look organic.

For example: What better way to tell a story than by comparing B2B marketing LinkedIn VS Facebook?

In short, B2B marketing LinkedIn Vs. Facebook is two sides of the same coin.

Covered the points with subheadings but inside paragraphs lack research. The write-up is simple, but it’s too simple without insights. Lacks tips and tricks effectiveness.

For example: LinkedIn also offers advanced targeting options like Matched Audiences. With this, your business can reach people with a CRM tool. It helps to increase the chances of converting leads into customers.

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