How SDR-as-a-Service Can Save You Money on Qualified B2B Leads

If you're a marketer or business owner in the B2B space, you know how hard it can be to find and attract high-quality leads for your sales team.

Recruiting, training, and overseeing a team of Sales Development Representatives (SDRs) is costly and time-consuming.

But what if I tell you there is a more effective approach available?

What if you could outsource the entire lead generation process to a professional SDR-as-a-Service provider and only pay for the results they generate?

That's exactly what SDR-as-a-Service is all about.

In this post, we'll explain what SDR-as-a-Service is, how it works, and why it can help you save money and generate more qualified B2B leads for your business.

Let's get started!

What Is SDR-as-a-Service?

An SDR is someone who reaches out to potential clients via email, phone, social media, or other channels to qualify them and set up meetings for your account executive (AE) team.

SDR-as-a-Service is a solution where you outsource your lead generation functions to a third-party provider with the expertise, experience, and technology to handle it.

They take care of everything from finding your ideal target audience, crafting compelling messages, contacting prospects, qualifying leads, and booking appointments for your sales team.

You don't have to worry about hiring, training, managing, or paying a full-time SDR team. You only pay for the leads that are generated by the SDR-as-a-Service provider.

This way, you can focus on closing deals and growing your revenue while saving money and time on lead generation.

Why Hire An SDR-as-a-Service Company for Your Lead Generation?

B2B lead generation can be a tough nut to crack. So, hiring an SDR outsourcing company can a way to go. Here are some typical challenges that most b2b businesses encounter:

1. Choosing the Right Target Market: Finding your ideal customer profile (ICP) can be challenging. That's why your lead generation efforts will be ineffective if you don't target the right audience.
2. Generating Quality Leads: Even if you target the right audience, generating high-quality leads that are ready to buy takes a lot of work. You need to create compelling messaging that resonates with your prospects and addresses their pain points.
3. Lack of Resources: Lead generation can be time-consuming and resource-intensive. Hence, you need to have a dedicated marketing or sales staff that can handle the outreach, follow-up, and qualification of leads.
4. Competition: The B2B space is crowded. As such, your competitors are likely going for the same leads you are. So, there can be difficulties in standing out from the crowd.
5. Changing Market Conditions: The B2B landscape is constantly evolving, and what worked yesterday may not work today. Therefore, keeping up with the latest trends and adjusting your lead generation strategies can be difficult.
6. Measuring success: You should monitor your lead-generating activities to determine what is effective and what is not. On the other hand, measuring performance may be challenging if you lack the appropriate resources.

In short, if you're not:

• Targeting the right audience
• Generating high-quality leads
• Measuring success

That's why you should consider SDR-as-a-Service company for your sales development efforts and can reduce your costs in the process.

How Does Outsourcing SDR Minimize Costs

How SDR-as-a-Service Works

SDR-as-a-Service is your ideal solution if you are looking for outsourced SDR services to generate leads. Here's how it works:

1. You work with an SDR-as-a-Service provider to define your ICP, value proposition, messaging, and goals.
2. The provider then handles the outreach to potential clients using a multi-channel approach (email, phone, social media, etc.).
3. The provider qualifies the leads using the BANT framework (Budget, Authority, Need, Timing) or any other criteria that you specify.
4. The provider schedules appointments for your sales team with qualified leads.
5. You only pay for the results that are generated by the provider.

The Benefits of SDR-as-a-Service

The following are some advantages of utilizing SDR-as-a-Service:

SDR-as-a-Service providers often charge per lead generated or per meeting booked, making it a cost-effective B2B lead generation option. You don't have to pay for a full-time SDR team's salaries, benefits, training, tools, or overhead costs.

Such platforms are experts in lead generation. They hold rich experience in crafting compelling messaging and identifying qualified leads.

Need more leads? Depending on your needs, you can scale up or down your investment in SDR-as-a-Service. You can also adjust your target market, messaging, or criteria as needed.

By outsourcing lead generation, you can free up your sales team to focus on closing deals.

SDR-as-a-Service providers are skilled at identifying high-quality leads, leading to improved sales lead conversion rates.

Such companies typically have access to the latest technology and tools for lead generation.

SDR-as-a-Service providers can help you target your ideal customer effectively using data-driven methods. They can also segment your prospects based on their industry, location, company size, role, pain points, etc., leading to more personalized and relevant outreach.

By outsourcing lead generation, you can free up time and resources to focus on other important aspects of your business such as product development, customer service, marketing,
etc.

Compared to traditional B2B lead generation methods, SDR-as-a-Service can be a more cost-effective solution. With conventional approaches, you may need to hire and train a full-time SDR, which can be expensive.

Plus, you'll need to allocate resources for prospecting lists and outreach tools. With SDR-as-a-Service, you only pay for the leads generated, making it a more cost-effective solution in many cases.

Best Practices for Choosing An SDR-as-a-Service Provider

When implemented correctly, SDR-as-a-Service can be a highly effective B2B lead generation solution. To choose the finest SDR-as-a-Service provider and collaborate with them to reap the benefits, consider following our recommended SDR best practices:

1. Specify Your Aims and Goals: Before choosing an SDR-as-a-Service provider, define your goals and expectations for the program.
   
   What are you trying to achieve?
   
   How many leads do you need?
   
   What is your budget?
   
   What is your timeline?
   
   These questions will help you find an SDR-as-a-service provider that aligns with your business objectives and can deliver on them.
2. Consider the Level of Expertise: Select an SDR-as-a-Service provider that aligns with your business goals. Look for a platform with industry experience. Additionally, ensure it has a track record of delivering results.
   
   Ask for case studies, testimonials, or references to verify their credentials and results.
3. Have Clear Communication: Communicate regularly with your SDR-as-a-service provider to ensure alignment. Share your information, such as:
   
   1. Buyer personas
   2. Target audience
   3. Value proposition
   4. Product or service features
   5. Product or service benefits and differentiators
   6. Messaging
   7. Tone and voice
   8. Lead qualification criteria
   9. Lead scoring system
   10. Lead follow-up process
   11. Your feedback
   12. Data and insights
   
   The more information you share with your SDRs, the better they can target and qualify leads for you.
4. Establish Metrics and KPIs: To measure the success of the SDR-as-a-service program set clear metrics and KPIs for your SDR provider.
   
   These may include:
   
   1. The number of leads generated;
   2. The number of meetings booked;
   3. The lead-to-opportunity conversion rate;
   4. The cost per lead;
   5. The return on investment;
   
   Track these metrics regularly and compare them with your goals and expectations.
5. Collaborate with the SDR Team: Treat your SDRs as an extension of your internal team. Involve them in your sales
   and marketing strategy.
   
   Work with them to develop a clear plan for engaging leads, handling objections, and nurturing prospects.
   
   Provide them with training, support, and feedback.
   
   Maintain an open and collaborative relationship with them.
   
   This will help build trust, ensure a smooth workflow, and deliver better results. 

5 Tips for Maximizing the Benefits of SDR-as-a-Service in B2B Lead Generation

• Develop a comprehensive lead-qualification process that includes the SDR and your internal sales teams.
• Use technology to streamline and automate lead-management processes.
• Confirm that the SDR staff knows the most recent market trends and best practices. To achieve this, offer continual training and assistance.
• Focus on quality over quantity when it comes to lead generation. Plus, prioritized leads are more likely to convert into paying customers.
• Be patient and give the program time to deliver results. After all, lead generation is a long-term process.

Real-Life Success Stories

Here are some real-life examples of how Revnew helped ViTeL Net and USS VISION with their B2B lead generation efforts through SDR-as-a-service outsourcing:

• ViTeL Net

1. ViTeL Net is a healthcare IT company that provides telemedicine solutions to hospitals and healthcare systems.
2. Revnew worked with ViTeL Net to develop a targeted outreach campaign for hospital CIOs and IT decision-makers.
3. The provider used a multi-channel approach to connect with potential leads, including email, social media, and call outreach.
4. They developed customized messaging that spoke directly to the pain points of hospital IT teams. The communication also showcased ViTeL Net's solutions to address those pain points.
5. As a result of this campaign, ViTel Net booked 20 appointments with relevant telehealth stakeholders. Plus, their messaging highlights their tech superiority, giving them a competitive edge.

• USS VISION

1. USS VISION is a technology consulting company that provides cybersecurity and compliance solutions to clients in the financial services industry.
2. Revnew worked with USS VISION to develop a targeted outreach campaign aimed at CFOs and CIOs in the financial services industry.
3. Revnew used a multi-channel approach that included email, social media, and call outreach to connect with potential leads.
4. They developed customized messaging that spoke directly to the pain points of financial services companies. The topics included cybersecurity and compliance. Revnew then positioned USS VISION as a trusted partner to help address those concerns.
5. As a result of this campaign, USS Vision successfully booked 20 meetings from the prospect database, including PepsiCo and Milacron. Plus, the acquisition cost decreased by 70% when they started seeing meetings coming in. 

Wrapping Things Up

SDR-as-a-Service is a valuable solution for companies looking to:

• Lower the cost of qualified B2B leads
• Increase efficiency
• Improve lead quality
• Boost conversion rates

As shown by the examples of Revnew's work with ViTeL Net and USS VISION, SDR-as-a-Service providers can help businesses achieve significant cost savings. They can also improve lead generation outcomes through targeted and effective strategies.

If you want to explore SDR-as-a-Service solutions for your business, Revnew is a trusted provider. Their experience, expertise, and focus on driving results make them a great partner for companies looking to optimize their B2B lead generation process.