Toucan Toco’S Goal
Toucan Toco aimed to attract and engage leads across digital channels to support its sales teams with a strong pipeline of prospects that could be nurtured and converted into paying customers.
The Challenge
Before the pandemic, Toucan Toco relied heavily on trade shows to generate leads. Once physical events came to a halt, the company struggled to generate pipeline with no digital marketing plan in place.
They needed a fast, scalable outreach strategy to build awareness, generate qualified leads, and support their sales team before the drop in lead volume impacted their bottom line.
Trade Show Dependency
Lead generation was previously driven by in-person events, which were no longer possible post-pandemic.
No Digital Pipeline
With no marketing plan in place, Toucan Toco had no ongoing digital outreach or lead generation engine.
Urgent Need for Lead Flow
To avoid revenue impact, they needed a fast solution to begin attracting qualified leads digitally.
Skills Applied
Competitor
Analysis
Market
Research
Sales
Copywriting
Email Strategy
Building
The Revnew Approch
We collaborated with the Toucan Toco team to design and launch a personalized dual-channel outreach strategy within two weeks—built to target decision-makers across companies using specific software tools.
Stakeholder Discovery
We met with Toucan Toco’s stakeholders to understand their offerings, target audience, sales cycles, and deal timelines.
Research and Prospect Identification
Our team conducted market research and identified companies using specific software that would benefit from analytics dashboards.
Target Database Creation
We compiled a new list of high-fit accounts based on technology usage and fit for guided analytics.
Email and LinkedIn Strategy
We built a two-channel campaign combining email and LinkedIn outreach to engage relevant profiles and book meetings.
The Results
Toucan Toco generated 40 appointments from companies using various software platforms within three months. They also built a new prospect database to support future campaigns, and the sales team has become more proactive in using LinkedIn for outreach.
40
Appointments Booked
3 Months
Campaign Duration
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