About the company
Sterngold is the leading supplier of dental attachments and implants and restorative dental products — many of which are manufactured in-house. Their products, although of high quality, are designed to improve the quality of life affordably.
Besides, Sterngold also hosts and organizes CE-accredited seminars, on-demand webinars, and free training programs for dental professionals in restorative dentistry. The company is headquartered in Attleboro, Massachusetts.
The Sterngold goal
The challenge
Until a few years ago, Sterngold ran successful in-person training programs for orthodontists and periodontists in the US. However, as the online medium became more favorable for professional development, the company also switched gears.
However, before hiring REVNEW, Sterngold relied on other lead generation agencies, and sporadic direct emailing to gain signups — in vain. However, the lack of a proper strategy fetched them little success.
We thus needed to develop a marketing plan to identify prospects and the most effective platform to connect with them.
Skills Applied
Competitor analysis
Market research
Ideal Client Profile creation
Ideal Client Profile creation
Email strategy building
The 5-step Revnew approach
- Before creating a personalized strategy, we needed to learn about Sterngold. Therefore, we held preliminary talks with their team to learn about their continuing education program — a step necessary in strategizing campaigns.
- After understanding their program structure and pain-points, we conducted a detailed audit of their historical traffic and referral sources. We also researched to analyze typical ways to market such programs in the industry.
- For this campaign, we first built a nationwide database of 30,000 orthodontists and periodontists and identified the channel most suitable for generating awareness.
- We designed a landing page that highlighted the value their online course had and built a custom email sequence to guide prospects to sign up for the program.
- Even after launching the campaign, we kept making tweaks to it to increase online signups steadily.
The Results
- Within 45 days, Sterngold successfully fetched 150 signups for their online course through robust direct emailing.
- They now have a dedicated landing page that talks about the USPs of their program clearly and concisely - thus churning more interest.
- Sterngold has a refined database of prospects that can be used for running other marketing campaigns as they advance.