Find out how REVNEW helped one dental product manufacturer fetch 150 signups for their online course – within 45 days of launching the campaign!

150 Webinar Signups in 10 Days

CLIENT: Sterngold | INDUSTRY: Medical Device

About the company

Sterngold is the leading supplier of dental attachments and implants and restorative dental products — many of which are manufactured in-house. Their products, although of high quality, are designed to improve the quality of life affordably.

Besides, Sterngold also hosts and organizes CE-accredited seminars, on-demand webinars, and free training programs for dental professionals in restorative dentistry. The company is headquartered in Attleboro, Massachusetts.

The Sterngold goal

To generate awareness about their continuing education program for dentists in the US and boost online signups.

The challenge

Until a few years ago, Sterngold ran successful in-person training programs for orthodontists and periodontists in the US. However, as the online medium became more favorable for professional development, the company also switched gears.

However, before hiring REVNEW, Sterngold relied on other lead generation agencies, and sporadic direct emailing to gain signups — in vain. However, the lack of a proper strategy fetched them little success.

We thus needed to develop a marketing plan to identify prospects and the most effective platform to connect with them.

Skills Applied

Competitor analysis

Market research

Ideal Client Profile creation

Ideal Client Profile creation

Email strategy building

The 5-step Revnew approach

  1. Before creating a personalized strategy, we needed to learn about Sterngold. Therefore, we held preliminary talks with their team to learn about their continuing education program — a step necessary in strategizing campaigns.
  2. After understanding their program structure and pain-points, we conducted a detailed audit of their historical traffic and referral sources. We also researched to analyze typical ways to market such programs in the industry.
  3. For this campaign, we first built a nationwide database of 30,000 orthodontists and periodontists and identified the channel most suitable for generating awareness.
  4. We designed a landing page that highlighted the value their online course had and built a custom email sequence to guide prospects to sign up for the program.
  5. Even after launching the campaign, we kept making tweaks to it to increase online signups steadily.

The Results