Medical Ambassadors’ Goal
To kickstart brand awareness for their newly launched locums placement service. Their priority was to identify the right outreach channels and build a clean, targeted list of hospitals that could benefit from their offering.
The Challenge
Launching a new vertical meant starting from zero—no historic campaign data, no market feedback, and no existing contact list. Medical Ambassadors needed Revnew to help them build both the foundation and execution strategy.
No Existing Market Data
The company didn’t want to rely on outdated datasets or past assumptions.
Unclear Channel Fit
There was no visibility into which channel would drive the right kind of leads.
Need for a Clean Prospect List
A verified, outreach-ready target account list had to be built from scratch.
Skills Applied
Competitor
Analysis
Market
Research
Sales
Copywriting
Email Strategy
Building
The Revnew Approch
We worked from the ground up to discover the right targets, refine messaging, and test channels that could scale lead generation fast.
Stakeholder Alignment
We met with the Medical Ambassadors team to fully understand their value proposition and goals.
Fresh Market Research
We researched hospitals and clinics that would best benefit from their service, building a new outreach list from the ground up.
Message Variation and Testing
Created multiple versions of outreach emails to identify what tone and value resonated best.
Channel Performance Testing
Ran channel A/B experiments to find which generated the most qualified responses.
The Results
Medical Ambassadors made a strong entry into the market with a verified, responsive audience and a clear outreach strategy they could scale.
20+ appointments generated in just 3 months
100% net-new target accounts built and validated
Improved campaign messaging via real-time channel testing
Related Articles
