ABM List Building: The Ultimate 10-Step Guide
Prospecting is challenging for any B2B marketer. After all, finding the right contacts of an
Fueling Go-To-Market Strategies For Your Target Accounts
Account based marketing services can be tricky to navigate but with Revnew, you can feel the benefits from day one:
Easily build and manage target account lists, integrate your data, and focus on high-priority prospects.
Form stronger relationships with customers that reduce your cost-per-lead.
Hyper-personalized targeting to your most engaged accounts in less time. Unlock early build-up of revenue and margin from a higher quality pipeline filled with better contracts.
Account Based Marketing is a process that enables companies to leverage their marketing resources more effectively by focusing on specific accounts, rather than a wide shotgun approach. It allows you to narrow in on specific groups of high-value potential customers and focus your approach to reaching out to them in ways that are more meaningful and personalized.
The reason it's called account-based marketing is because it targets accounts, not people. The goal is to transform how you think about your customers and prospects so that you can drive growth through relationships and a deep understanding of the customer's business.
How Revnew helped a telehealth solutions provider differentiate its messaging and generate more leads.
Leads
Generated
Contacts
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If you're just starting out with your B2B marketing strategy, chances are you're not yet getting all the leads you need to grow your sales pipeline. But maybe that's because you think of marketing and sales as two completely separate entities. That's why account based marketing with Revnew works—we bring together your sales and marketing functions.
Our Account based marketing experts put sales at the center of your marketing strategy. We refocus your efforts on nurturing leads through the sales cycle until they're ready to buy.
We'll grow a solid understanding of the characteristics of your ideal customer—what they value most in their business partners, what their pain points are, etc.—and then we help you match those characteristics with our data. We'll figure out which ideal prospects are in line with what you're looking for and who's going to be a great fit for your offering.
ABM marketing is about knowing what works for your customers and delivering the right message to them at the right time in the right way. By prioritizing the right accounts, we maximize our efforts to reach them with the content and channels they'll respond to the best.
Hyper-personalization allows us to create a more favorable first impression on your prospects by tailoring each communication to fit their specific interests. We create the opportunity to make your content as personal as possible so that it really stands out from all the other emails in their inboxes.
We're not just tracking progress to see how many leads we've generated for you and how much revenue you stand to gain, but also what's working best with each account. In addition to this, we're looking at how each campaign is impacting your overall brand awareness and profitability.
“We worked with another company and in comparison, they were a horrible partner. Not only did they not try to get the leads they promised, they really just walked away from the campaign without giving their best effort. I feel like Revnew's number 1 priority is building a relationship and ultimately making the customer happy, even if it's a higher cost to them.”
“In a short amount of time we've been able to ramp up an unexpected number of leads.”
“Weekly calls are generally positive and we've been able to jointly brainstorm on improvements in all aspects of the process. Provided a solution for us regarding email deliverability and list creation, which is seeing results in terms of leads, demos and closes.”
“Starting off March very strong. The visibility into the outreach has been great.”
“Most memorable experience with Revnew is watching the leads come in and the process has been smooth with the weekly calls.”
“The first leads coming in - that was memorable! Is Revnew very consistent in their approach, and documents progress very well. They're highly motivated to deliver results, and if results aren't coming in, they'll keep trying until they deliver. They won't give up!”
Our proprietary process enables you to engage with a target account on a more meaningful level. Now you can increase target account sales with a surge in engagement and reduced cold call volume.
We work with you to increase your bottom line through marketing analytics and effective messaging. End the uncomfortable silence in your business, and start getting the strategic results and revenue that you deserve.
As a Revnew client, we’ll make sure you reach your target accounts by finding the right gatekeepers, reaching out to them consistently and closing sales.
If you Google “top ABM companies,” you are bound to get a lot of results. There are many ABM providers out there promising to grow your bottom line with proven strategies. But how do you know how to count on, especially if ABM is new to you as a whole? Read our Q&As to get up to speed.
If you have more questions, don’t hesitate to Get in touch with us.
The conversion results of ABM depend entirely on you and the provider you work with. There are so many variables to ABM that it's hard to pinpoint the exact impact. There's no doubt that an ABM strategy is a great way to get in front of the right people, but that doesn't mean it's going to revolutionize your business overnight.
Don't let the uncertainty about your company's potential hold you back from trying something new and innovative. The way to make ABM work for you is to set SMART goals for your account-based efforts.
Get in touch with us to get a quote!
Revnew is a full-service agency specializing in ABM consulting, offering an integrated plug-and-play approach to your marketing solutions. We can help you bridge the gap between what you're doing now and what needs to happen next, whether that's content creation, lead generation, social selling or more.
In addition to our digital expertise, Revnew's account-based marketing team has deep experience in generating revenue from strategic accounts. We have worked with clients across a wide range of industries—from medical & healthcare to energy and from educational services to IT companies—to bring together the key components of growing revenue from strategic accounts.
So, what are you waiting for? Get started with us today!
Prospecting is challenging for any B2B marketer. After all, finding the right contacts of an
Account-based marketing (ABM) is popular for its targeted approach, with 87% of B2B marketers
As a B2B marketer, you constantly strive to reach your target audience effectively and efficiently.