Have you ever considered how many follow-up calls are required before a lead converts to a client?
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Following up with leads is critical in converting potential customers into loyal ones. However, keeping the conversation flowing and leading them toward a sale can only be achieved with a well-crafted script.
Over 85% of prospects don’t feel satisfied with the contact attempts, even on phone calls.
That is why you need an appealing lead follow up script in place. This way, you can confidently guide the conversation, overcome objections, and build relationships with your prospects.
This article will provide tips and strategies for creating a powerful lead follow up script to help you close more deals and increase revenue.
Best Practices for Follow Up Email Scripts [Templates]
The best practices for lead follow up scripts vary depending on the type of lead you want to follow up on. They may be cold, warm, or dormant leads. Each of these leads requires a different approach.
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So, here are the best practices you must consider while writing follow up email scripts for each lead:
1. Follow up Scripts For Cold Leads
Follow up for cold leads refers to reaching out to prospects who initially responded to your cold outreach but have not yet purchased. It involves creating a strategy that includes multiple touchpoints to keep your brand top of mind and establish trust with the prospect.
The goal is to eventually convert the cold lead into a warm lead and, ultimately, a customer.
Here are the samples of cold lead follow up templates:
A. Following Up A Few Days After The Phone Call
Following up with an email after a phone call is crucial. It ensures you stay on top of mind with the person you spoke with. It also allows you to:
- Reiterate important conversation points
- Offer enticing assistance or curated service
Additionally, a well-crafted follow up email strategy demonstrates professionalism, courtesy, and persistence. It can help build trust and credibility with your potential customer.
By following up, you show that you value their time and are committed to assisting them to find a solution to their needs. As a result, a follow up email is an integral part of the sales process and can increase your chances of closing a deal.
Follow Up Email Template After a Phone Call:
| Subject Line | Seize the Moment: Your Winning Strategy Revealed |
| Introduction | Dear [name], |
| Body | We hope you are having a great [weekend/week]. We spoke on the phone a few days ago about [ giving a brief about the matter]. From the details you shared earlier, we have created a winning strategy specific to your business: [ Give a quick brief on pain points your strategy will address]. We are sure our customized strategy will match your expectations and needs. Please reach out to know the details and clear your questions or concerns. |
| CTA/Signature | Thank you for your time, and I look forward to connecting and exploring the exciting business possibilities between our organizations. Tap on below contact details to connect. Warm regards, [Your Name] [Your Title/Position] [Your Company] [Your Contact Information] |
B. Following Up After A Week Or So After The First Phone Call
Sending a follow up email a week or so after the first phone call is crucial because:- It demonstrates your continued interest and commitment to helping the recipient.
- It provides an opportunity to share updates or changes in your offering.
Additionally, this approach can help keep the conversation going, increase engagement, and potentially lead to a successful outcome.
Overall, a follow up email is a vital component of any sales or business relationship and can help you stay top of mind with your potential customers.
Follow Up Email Template After a Week:
| Subject Line | Still Thinking? Your Exclusive Opportunity Awaits, Don't Miss Out |
| Introduction | Dear [name], |
| Body | I hope this message finds you well. I am following up on the offer we talked about a week ago [Brief the matter]. I wanted to reach out personally because I believe you're on the verge of an incredible opportunity. I genuinely believe this opportunity can propel your business to new heights. Here is a quick overview of our program: [ Share relevant and enticing offers specific to prospect’s business] Please know that we are here to assist you and are committed to finding the best solution for your needs. |
| CTA/Signature | Let's schedule a call or meeting at your earliest convenience to discuss how our program can specifically benefit you and address any questions or concerns you may have. Thanks in advance, [your name/ company’s name] |
C. Following-Up Couple Of Weeks After The First Phone Call
Following up a couple of weeks after the first phone call is crucial because it lets you stay connected with the potential customer and maintain a relationship. It provides an opportunity to offer any further assistance or information that may be helpful.
A well-crafted follow up can also serve as a reminder of your initial conversation and reiterate the value that your product or service can offer. Furthermore, following up after a couple of weeks demonstrates your dedication toward the prospect.
Follow up Email Template After a Couple of Weeks:
| Subject Line | Reconnecting: Alternative Business Opportunity Just For You |
| Introduction | Dear [name], |
| Body |
I hope this message finds you well.
|
| CTA/Signature |
I look forward to engaging in business with you. Please reach out through the contact information below. |
2. Follow up Scripts For Warm Leads
Warm leads are the ones who show interest in your products, yet they are not fully ready to purchase from you. Thus, you need to push them towards sales with effective follow ups. Here are a few email scripts you can use:
A. Follow Up After Lead’s Initial Action
Following up after a lead's initial action is crucial for building relationships, maintaining engagement, and maximizing conversion rates. It shows professionalism and increases the likelihood of closing a deal.
Follow Up Email Template After Warm Lead Takes An Action:
| Subject Line | Let's Take The Next Step Together |
| Introduction | Hello [ Prospect name], |
| Body | I hope this email finds you well. I wanted to reach out and personally thank you for [action taken], it's great to see your interest in [product/service/event]. I wanted to take this opportunity to answer any questions you may have or provide additional information to assist you further. Our team is dedicated to ensuring you have all the necessary details to make an informed decision. If you'd like to schedule a call or a meeting, please let me know, and we can arrange a time that works best for you. I'm confident that we can discuss how [product/service] can benefit your specific needs and objectives. |
| CTA/Signature | Thank you for your time; we look forward to your response. Please do reach out through the contact information below. Warm regards, [Your Name] [Your Title/Position] [Your Company] [Your Contact Information] |
B. Reminder That You're Waiting On A Response
If your warm lead goes unresponsive after their initial interest, then it's in your and your lead's best interest to follow up promptly in this situation. Use the following email template to follow up anywhere from a few days to a week after the previous communication, depending on the urgency of the project:
| Subject Line | Action Required: A Gentle Reminder for Your Pending Response |
| Introduction | Hello [Prospect’s name], |
| Body | I hope you're doing well. I'm writing to check if you've reviewed my previous email. As a reminder, I was asking [briefly state the question or what you need]. Once we receive your response, we can move forward to the next stage without delay. If you require any further clarification on the matter, please don't hesitate to let me know. I appreciate your time and look forward to hearing from you. |
| CTA/Signature | Thank you for your time; we look forward to your response. Please do reach out through the contact information below. Warm regards, [Your Name] [Your Title/Position] [Your Company] [Your Contact Information] |
C. Introduction To New Possible Business Opportunities
You can encourage your target warm leads to move ahead in the sales process by making them aware of new relevant business opportunities. Send this follow up email if leads didn’t find your previous offering satisfactory.
| Subject Line | Reaching Out Again: Exploring Collaboration Possibilities |
| Introduction | Dear [Prospect's Name], |
| Body | I hope this email finds you well. I wanted to follow up on our previous conversation regarding potential collaboration opportunities. Since our initial discussion, I have continued to be impressed by [Prospect's Company]'s innovative approach and the positive impact you have made in your industry. I believe that a collaboration between our organizations could lead to exciting outcomes and growth. To refresh your memory, we had discussed [specific collaboration idea or topic] during our conversation. I wanted to reiterate my enthusiasm for this possibility and discuss it in more detail. I would appreciate the opportunity to schedule a brief call or meeting at your convenience. |
| CTA/Signature | Thank you for your time, and I look forward to reconnecting and exploring the exciting possibilities of collaboration between our organizations. Please reach out through the contact information below. Warm regards, [Your Name] [Your Title/Position] [Your Company] [Your Contact Information] |
Discover the powerful Phone Scripts for Lead Follow Up if you want to master the art of hooking a prospect on call.
3. Follow Up Scripts For Dormant Leads
These follow up scripts are designed to re-engage with prospects or former clients who have not responded to previous outreach attempts. These scripts aim to remind them of your business, products, or services and encourage them to take action or respond to your message.
Here are a few effective templates for a dormant lead follow up process:
A. Reconnecting Email Script
You can begin the engagement with your dormant leads again by addressing the fact that it’s time to reconnect. Below is the template you may refer to:
| Reconnecting Email Subject Line | Long Time No Talk: Let's Reconnect! |
| Introduction | Hello [Lead Name], |
| Body | It's been a while since we've heard from you, and we understand that life gets busy, but we'd love to catch up and see if we can do anything to help you with your business goals. Please let us know if you have any upcoming projects that we can assist with. We'd be happy to jump on a call and discuss this further. Thank you for considering us as your partner in business. We look forward to hearing from you soon. |
| CTA/Signature | Thank you for your time, and I look forward to our further productive conversations. Feel free to reach out through the contact information below. Warm regards, [Your Name] [Your Title/Position] [Your Company] [Your Contact Information] |
B. Time-Triggered Email Script
Enticing limited-time offers can help you get your dormant leads’ attention. Based on your knowledge about them, create an appealing offer that they would check out. Here is the template sample:
| Subject Line | Limited Time Offer [Discount on a product etc.] Expires Today |
| Introduction | Hello [Lead Name], |
| Body | I wanted to remind you that our exclusive limited-time offer is urgently expiring today! This is your last chance to take advantage of this incredible opportunity. We wanted to ensure you didn't miss out on this offer that can significantly benefit you and your business. With this limited-time promotion, you can [describe the offer and its benefits]. However, time is of the essence, and this offer will expire at the end of the day. We don't want you to miss out on this fantastic deal and its advantages. To proceed, simply click on the link below to access the offer page and complete your purchase: [Insert link to the offer page] |
| CTA/Signature | Thank you for your time, and I look forward to your response. Please reach out through the contact information below. Warm regards, [Your Name] [Your Title/Position] [Your Company] [Your Contact Information] |
C. Benefit-highlighting Email
Share benefits your dormant leads can get if they purchase from you now. You can use the below template:
| Subject Line | Unlock New Benefits: Re-engage with [Your Company] Today |
| Introduction | Hello [Lead Name], |
| Body | We hope this email finds you well. It has been some time since we last connected, and we wanted to reach out and invite you to re-engage with [Your Company]. Exciting changes and new benefits await you! We believe you will be thrilled to discover the latest updates and opportunities. Here are a few highlights of what you can expect from our product/service: [New Benefit 1] [New Benefit 2] [New Benefit 3] We understand that you may have questions or need additional information. Our team is here to assist you every step of the way. |
| CTA/Signature | Don't hesitate to contact us at [provide contact information] if you have any concerns or require further clarification. You can contact us anytime. Warm regards, [Your Name] [Your Title/Position] [Your Company] [Your Contact Information] |
Conclusion
A well-crafted lead follow up script can be a powerful tool for converting leads into customers. Using personalized, concise, and value-focused sales pitch email templates let you keep your business top-of-mind for potential customers, overcome objections, and establish trust and credibility.
Whether you're following up on cold leads, responding to a warm lead, or nurturing a dormant lead, your approach must be persistent, respectful, and helpful. With the right mindset and strategy, you can turn leads into loyal customers and grow your business over time.
As you are seeking to generate leads, it is the best time to partner with Revnew. Our B2B lead generation service enables you to reach your ideal customers quickly and effectively. To learn more, contact us here.
