Where to Find High-Intent Leads Before Your Competitors Do

High intent leads are the only differentiating factor between a closed deal and a missed opportunity. That’s why, 73% of B2B marketers are either implementing or planning to implement intent data strategies in 2025 (Source: myshortlister.com).

With accurate intent data, marketers and sales teams are identifying the prospects who are actively seeking the solution that they are providing. The intent data studies content consumption, search behavior, and engagement patterns.

To know the high-intent lead data, you need to know what attributes to look for. Not all the green-flagged user-behavior signals could be buyer intent. It requires knowing where to look, how to interpret the signals, and which intent data providers to trust. Moreover, marketers must explore the challenges associated with intent data, including clauses, accuracy, timing, and integration into existing workflows.

Here are the top and most authentic intent data providers in the market:

Top Sources To Find High Intent Leads That Are Ready To Buy

To get ahead of your competitors and engage the right prospects at the right time, leveraging the right intent data platforms is critical. These tools help you track buyer intent signals, identify high-intent leads, and deliver actionable insights for smarter ABM and demand generation strategies. Here are some of the top platforms trusted by B2B marketers in 2025:

1. Bombora

Bombora is one of the most well-known intent data providers, offering Company Surge® data that identifies when businesses are actively researching specific topics. It integrates easily with CRMs, marketing automation platforms, and ABM tools to prioritize accounts and personalize campaigns.

USP:

• Captures buyer intent signals from 5,000+ websites.
• Deep integration with ABM and CRM platforms.
• “Company Surge®” scoring to identify in-market accounts.

2. 6sense

6sense provides AI-powered account engagement insights by combining first-, second-, and third-party intent data. Its predictive modeling and buyer journey analysis allows you to uncover hidden demand and engage with accounts even before they show direct interest.

USP: 

• Combines intent data, predictive analytics, and orchestration tools.
• Full-funnel visibility with buying stage insights.
• Auto-prioritizes high-intent accounts and aligns sales/marketing teams.

3. Demandbase

A comprehensive ABM platform that merges intent data, firmographics, and technographics to help marketers identify and prioritize high-intent accounts. Demandbase also includes deep analytics and personalization tools to fuel targeted campaigns.

USP: 

• Delivers precise B2B targeting and ad personalization.
• Strong focus on account intelligence and engagement scoring.
• Integrates deeply with CRMs and marketing automation tools.

4. G2 Buyer Intent

Ideal for SaaS and tech companies, G2 provides second-party intent data by tracking product research and comparisons on its review platform. It reveals when specific accounts are browsing your category or competitors—giving your sales team the upper hand.

USP: 

• Identifies accounts researching competitors or your category.
• Integrates with CRMs for automated outreach and scoring.
• Trusted source with verified software intent data directly from G2 visitors.

5. ZoomInfo Intent

ZoomInfo offers intent signals sourced from web behavior, combined with its vast database of firmographic and contact information. It allows you to trigger outreach workflows and enrich your pipeline with highly engaged leads.

USP: 

• Combines proprietary web behavior signals with contact-level data.
• Native intent + B2B contact database + orchestration in one platform.
• Helps SDRs directly connect with decision-makers showing buying intent.

6. TrustRadius

Another strong second-party intent data source, TrustRadius helps identify buyers researching products in your category. Its integrations with sales tools make it easy to act on buyer behavior directly within your CRM.

USP:

• Real-time signals from buyers comparing solutions or reading product reviews.
• Filters out low-intent traffic to highlight real purchase consideration.
• Intent insights enriched with verified buyer engagement patterns.

Understanding Buyer Intent and High-Intent Leads

To win in today’s competitive B2B environment, you need to go beyond data—you need to understand the challenges of intent data. Buyer intent refers to the behavioral signals that indicate a prospect is actively researching or considering a solution like yours. These signals can include keyword searches, content engagement, product comparisons, or frequent visits to your solution pages.

High-intent leads are prospects who are not just browsing—they’re showing clear signs of purchase readiness. These leads often engage with decision-stage content (like pricing pages, product demos, or case studies), spend more time on your site, and interact with your sales or support channels.

Key characteristics of high-intent leads include:

• Repeated visits to key product or solution pages
• Downloads of in-depth resources like whitepapers or buyer guides
• Engagement with comparison tools or ROI calculators
• Requesting a demo or pricing information

Recognizing these buyer intent signals early allows you to prioritize and personalize your outreach, entering the conversation before your competitors do. Acting on intent data at the right time gives your team a significant edge—enabling faster conversions, higher deal sizes, and a stronger pipeline.

Sources of Buyer Intent Signals

To effectively identify and engage high-intent leads, you need to know where to look for the right signals. Buyer intent signals come from a mix of both first-party and third-party data sources—each offering unique insights into where a prospect stands in their buying journey.

Here are the most common and reliable sources of intent data:

• First-Party Intent Data:
  

  This includes behavioral data collected directly from your owned platforms—your website, landing pages, emails, and CRM. Actions like time spent on key pages, form submissions, and webinar participation provide valuable clues about a prospect's interests and intent.

• Second-party Intent Data:
  

  This is someone else’s first-party data that’s shared with you via a partnership or platform agreement. For example: Webinar attendees from a co-hosted event, Lead engagement data shared by a partner platform (like G2 or TrustRadius) or Intent data from publishers who syndicate your content.
  It offers a more targeted view than third-party data and allows you to identify buyers showing interest outside your owned assets—but still in relevant contexts.

• Third-Party Intent Data:
  

  Aggregated by intent data providers, this includes behavioral signals from across the web—such as content consumption on external sites, product research, comparison activity, and ad engagement. Tools like Bombora, 6sense, and Demandbase specialize in delivering these insights.

• Technographic and Firmographic Enrichment:
  

  While not intent data alone, layering buyer intent with insights like a company’s tech stack or hiring patterns can help you better prioritize accounts that match your Ideal Customer Profile (ICP).

• Social Listening & Engagement:
  

  Interactions on LinkedIn, Twitter, and industry forums can indicate interest in certain topics, solutions, or pain points—often before a buyer ever visits your website.

By combining these sources, you can build a comprehensive view of buyer intent, helping your marketing and sales teams identify the right accounts, at the right time, with the right message.

At Revnew, we believe the true power of ABM lies in timing and precision—and that’s exactly what Tele Intent delivers. It’s not just another data tool; it’s our proprietary real-time buyer intent engine designed to help B2B businesses identify, prioritize, and engage high-intent leads before competitors even know they exist.

What makes Tele Intent stand out?

• Real-Time Buyer Intent Signals
  

  Tele Intent captures and analyzes behavioral patterns across multiple touchpoints—content interactions, research activity, tech interest, and more. This helps us pinpoint accounts that are actively in-market for your solution.

• Actionable Insights for Sales Teams
  

  Instead of drowning in raw data, your team gets clear, prioritized account-level insights—who to reach out to, why they’re showing interest, and what message to lead with.

• Seamless Integration
  

  Whether you're using HubSpot, Salesforce, or any leading CRM/marketing platform, Tele Intent integrates smoothly—fueling your pipeline with decision-stage leads that convert faster.

• Shorter Sales Cycles, Higher Win Rates
  

  By engaging accounts at the right time with the right context, our clients consistently see shorter sales cycles and improved close rates.

At a time when intent data is becoming a core differentiator, Tele Intent gives you the competitive edge to move first, engage smarter, and win more. If you’re looking to level up your ABM game in 2025, Tele Intent is your secret weapon.

Conclusion

Finding and engaging high intent leads before your competitors are now possible by identifying your buyer’s intent signals across first-, second-, and third-party data sources. Using reliable intent data providers, you can uncover which accounts are truly in-market and ready to engage.

The earlier you act on intent, the greater your chances of building meaningful connections, shortening sales cycles, and increasing close rates. Whether you're using platforms like Bombora or 6sense, or integrating tools like Tele Intent to sharpen your targeting, the key lies in turning insights into timely action.

Let intent data lead your path to better leads—and bigger wins.