PackIQ's Goals
PackIQ aimed to enhance their demand generation strategy and sustainably increase lead volume and quality. The primary objectives were to consistently grow qualified leads, ensure a robust sales pipeline, and set high-quality appointments for their sales teams
The Challenge
PackIQ needed a reliable system to generate consistent, high-quality leads and appointments. Their main challenge was developing predictable and scalable demand generation processes that could regularly fill their sales pipeline with valuable appointments.
Consistency Issues
Irregular lead flow creating unpredictable sales cycles
Quality Concerns
Difficulty identifying and engaging high-value prospects
Scalability Problems
Limited ability to expand lead generation efforts
The Solution
Targeted Messaging
Content Syndication
Precise
Targeting
Direct
Scheduling
The Revnew Approch
We developed a tailored, strategic campaign approach designed to match PackIQ's strengths with precise market opportunities, delivering measurable growth and clarity.
Strategic Discovery Sessions
Understood PackIQ's unique selling points, ideal customer profiles, and market positioning.
Persona + Market Research
Mapped out and targeted the most relevant decision-makers within industries reliant on innovative packaging solutions.
Messaging Development
Crafted personalized content that highlighted PackIQ's expertise, value proposition, and differentiated offerings.
Outreach Execution
Executed strategic outreach campaigns to generate consistent leads and set high-quality appointments.
The Results
Over 22 months, Revnew's demand generation and appointment-setting efforts yielded significant, measurable results, providing PackIQ with a predictable and scalable model, significantly enhancing their sales pipeline health
Total Leads Generated: 235
Average Monthly Lead Volume: 10.7
Peak Lead Volume: 16 leads in May 2024
Appointment Quality: High-quality appointments consistently set, significantly improving sales efficiency
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