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Where to Buy Leads: A Comprehensive Guide for B2B Companies

Where to Buy Leads: A Comprehensive Guide for B2B Companies

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As a B2B marketer, you must feel the dilemma of buying leads or waiting longer to build a lead list organically. However, experts say that creating the list from scratch will consume more time; thus, you should consider purchasing the list. Doing so will help you reach prospects way more quickly.

But we recommend you know everything about buying business leads first. Understanding the details is important because purchasing a lead list is not suitable for every business. For example, a business might have budget constraints to outsource lead lists or doesn’t have a lead management system in place. There is a lot to consider. 

We have discussed them in our Pros and Cons section. Keep reading!

But, worry not; you don't need to read through various websites to get all the information. It is because we'll walk you through every detail you need to know. It ranges from understanding B2B sales leads to tips to picking the right business leads list provider

Let's start with the topic. 

Understand B2B Sales Leads in Detail

We use the terminology “B2B sales leads” for businesses or clients your company identifies as potential buyers for your products or services. You need to have a deep understanding of your target B2B sales leads. It’ll help you grow and increase revenue through targeted marketing and sales efforts.

To learn who your potential leads are, you need to perform a comprehensive process of: 

  • Identification of leads
  • Categorization into different segments 
  • Prioritization based on leads’ qualifications and interest level

-to ensure efforts are directed towards leads with the highest potential for conversion.

The Importance of Quality B2B Sales Leads

With your outreach efforts, you can entice several leads. But, you must narrow your focus to those who bring value to your business, either by:

-Purchasing your product 


-Regularly consuming your content for potential conversion

We call such leads “quality B2B sales leads.”

The quality here refers to how close these leads align to your Ideal Customer Profile (ICP). A high-quality lead shows a better likelihood of converting into your sales opportunity. Thus, they ensure a better return on investment (ROI) for your business.

Moreover, focusing on quality leads also enhances your team’s sales performance. 


Doing so cuts down the time and resources you spend on unproductive leads. Thus, you improve your overall business efficiency. 

However, building a B2B list organically takes time and effort, as mentioned. Hence, you can always choose the alternate solution: buy B2B lead lists from reputable providers. 

Check out how Revnew, a reliable B2B lead generation agency, helped its client in the education industry reach 3502 contacts and 32 leads within 2 months!

So, to save you time looking for reliable providers and stress about where to buy leads, we already assembled the best providers for you. 

Top 10 B2B Lead Providers

Let's begin exploring the ten best platforms for buying sales leads: 

1. Revnew

Revnew is our top suggestion for target lead buying for multiple reasons. Experts follow careful lead analysis to find potential clients who actively seek products/services similar to yours.

Thus, you can effectively approach the right customers and surpass your competitors. The platform's advanced tools boost sales growth by quickly capturing lead data.

Key Features

  • Get Early Lead Insights: With the platform's buyer signals, you can acquire early insights and establish trust.
  • Get Practical Strategies: It analyzes campaigns to uncover actionable strategies for further lead generation.
  • Boost Your Market Presence: Revnew enhances market visibility through demand creation and capture strategies.

Revnew’s USPs

  • Improves your ROI by providing data accuracy.
  • Shortens your sales cycle by cutting the lead qualification process.
  • Uses multiple lead qualifying frameworks to give to the most relevant lead list.

2. AeroLeads

AeroLeads enables you to effortlessly import leads directly from social media profile pages. It serves as an extension to save storage on your system.

Key Features

  • Get Upgraded Data: It provides data enrichment and email verification capabilities.
  • Enjoy 3rd-Party App Integration: You can save, export, and transfer lead data to platforms such as HubSpot, Salesforce, Mailchimp, Zapier, and more.
  • Upload Your List: It is compatible with popular websites like AngelList, LinkedIn, and Crunchbase.

AeroLeads’s USPs

  • Achieves over 90% lead data accuracy.
  • Leverages web crawling across multiple websites.
  • Utilizes third-party APIs to identify relevant prospects effectively.

3. Callbox

Callbox is known to help B2B enterprises like yours meet their sales goals. 

You get access to various services, such as:

  • Appointment scheduling
  • Lead generation
  • Data-related solutions

Key Features

  • Leverage Multi-touch Engagement: Callbox utilizes a multi-touch, multi-channel approach for engaging target consumers effectively.
  • Get Human-verified Lead Lists: You can gain access to meticulously curated sales leads and B2B prospects worldwide. It combines human expertise with AI to ensure correct lead data.
  • Learn Unique Lead Generation Tactics: It employs AI-powered telemarketing and cold-calling tactics to optimize lead generation results.

Callbox’s USPs:

  • Uses smart marketing technology and proven prospecting processes.
  • Helps scale up your sales team 

4. DiscoverOrg 

The platform offers a specialized tool for gathering target lead information. It's known for targeting B2B decision-makers. Plus, it covers various industries and serves multiple data solutions.

Key Features

  • Leverage In-house List Analysis: The company's in-house team rigorously verifies data at least every ninety days. Plus, they communicate daily with databases.
  • Get A Qualified Assistant: DiscoverOrg provides a dedicated customer success manager to support your leads.
  • Adjust The Interface As You Want: You get a customizable dashboard to adjust conveniently.

DiscoverOrg’s USPs

  • Provides verified direct dials of your leads

5. Belkins

It is one of the leading lead providers that help businesses in over 50 industries worldwide. 

The company creates customized plans and finds unique business data for your campaigns.

Key Features

  • Find Lead's Email Easily: You get a user-friendly email-finding tool for effortless contact discovery.
  • Pick Leads Across Companies: It provides a Domain search feature to pinpoint leads within particular companies.
  • Get Pre-made Custom Email Templates: It runs email verification to confirm successful delivery and offers personalized email templates for your cold email campaigns.

Belkins’s USPs

  • Facilitates a Return on Investment (ROI) calculator to assess the potential returns from your investments.

6. Salesfully

The platform offers a user-friendly tool for purchasing your business leads

It sources data from public registries and other reputable sources, ensuring compliance with data regulations. Thus, you can use its services worry-free.

Key Features

  • Have a Flexible Subscription Plan: You can have subscription-based data access with the flexibility to cancel anytime.
  • Access Limitless Resources: It offers unlimited searching and downloading of your business sales leads data.
  • Get Leads As Per Your Criteria: The platform uses a range of filters to pinpoint prospective customers who meet your specific criteria.

Salesfully’s USP

  • Provides a free trial without asking you to fill in your credit card details.
  • Offers an all-in-one sales leads database solution.

7. ContactOut

The platform is known for its effective email finder tool. It lets you acquire targeted leads on a large scale. 

Currently, it maintains over 250 million professional databases. The tool simplifies the process with just two steps: 

  • Search for your desired buyers. 
  • Click on the result to reveal your target buyer's contact details.

Key Features

  • Access Advanced Interface: You will enjoy a robust dashboard that allows you to save your filtered searches, create segmented lead lists, and monitor activity, all in one convenient location.
  • Store All Needed Data Easily: You can save your preferred lead profiles directly to your primary database, utilizing multiple features to organize and export this data easily and efficiently.
  • Run Multi-stage Outreach Campaigns: Its automation capabilities empower you to perform your multi-stage outreach campaigns via email effortlessly. You can run them on autopilot for maximum efficiency.

ContactOut’s USPs

  • Offers browser extension to access and gather updated information directly from LinkedIn seamlessly.

8. Smith.ai 

The platform offers a multi-channel receptionist solution. The solution analyzes your potential clients according to your specific criteria. 

Further, it handles tasks from conducting outbound calls to promptly following up with internet leads. 

Key Features

  • Leverage Proven Scripts: The platform offers Playbooks, the pre-designed conversation sequences to capture the lead's essential information. It includes names and email addresses.
  • Let Agents Work For You: The platform’s agents take the initiative to make outreach calls to leads on your behalf.
  • Meet Highly Converting Leads: The experts assess and qualify leads to ensure you connect with prospects most likely to convert into customers.

Smith.ai’s USPs

  • Offers CRM integration to maintain its multi-channel approach 

9. RocketReach

It serves as a data solutions platform that offers premium B2B leads for purchase. It sources verified data globally from over 35 million companies. 

Key Features

  • Receive Well-verified Lead List: The platform provides Simple Mail Transfer Protocol (SMTP)-validated emails for accuracy. It means the platform thoroughly verifies lead email addresses.
  • Always Have Updated Lead Data: It uses bulk lookups to automatically add all contact details and refresh essential information for large lead databases.
  • Fine-tune Your Efforts: The Compose feature allows you to refine your outreach messages and schedule them for optimal engagement during peak time slots.

RocketReach’s USPs

  • Assures 85% of lead data accuracy rate.

10. UpLead

The platform provides business lead databases that grant access to extensive lead records, surpassing names and contact numbers. Its sales development reps perform personalized cold calls or cold emails leveraging social media profiles for your target leads.

Key Features

  • Use High-end Email Finder: You can easily locate email addresses for your target contacts through its Email Finder.
  • Perform Targeted Tactics: You can tailor your marketing efforts to specific accounts for more targeted outreach.
  • Get Large Lead Data: You can efficiently download data in bulk, conduct searches, and create contact lists based on its technographic data.

UpLead’s USPs

  • Offers cost-effective solutions starting from a mere $99

When Should You Buy Leads?

When Should You Buy Leads

Here are some key factors to consider before deciding to purchase business leads:

  • You Have an Empty Pipeline: 

If your sales pipeline is running dry, you may need a quick influx of potential customers. Plus, leads are necessary to meet your sales targets. Buying leads can be a quick solution to fill the gap.

  • You Need Business Progress: 

If your business is at a critical stage where you need to accelerate growth, such as:

  • Enter a new market
  • Scale up rapidly

-Purchasing leads can help drive the results of your efforts.

  • You Have an Upcoming Campaign:

If you have an upcoming marketing campaign and need a larger audience to target, consider purchasing sales leads. It is because bought leads give you readily available potential customers to engage with.

  • You Have a New Product Release: 

A list of potential customers interested in similar offerings as yours is valuable for your new product promotions. Thus, you can drive your initial marketing and sales efforts.

  • You Find Purchased Leads Sustainable For Long Term: 

Consider whether the decision to buy qualified leads aligns with your long-term business strategy. Building sustainable, organic lead generation methods should also be your priority.

Pros and Cons Of Buying Business Leads

Pros and Cons of Buying Leads

Lead purchases can have both advantages and disadvantages for your business. Its impact can vary depending on your specific:

  • Industry
  • Target market
  • Quality of the leads

Let’s see some pros and cons.

Pros of Buying Leads

Here's what you can gain from purchasing leads:

  • Saves Your Time: 

When you buy leads, it saves your sales and marketing teams a significant amount of time. Otherwise, they spend their time on prospecting and lead generation.

  • Gives Immediate Access to Potential Customers: 

When you purchase sales leads, you get instant access to your potential customers when you are buying sales leads. Thus, it allows you to start marketing and selling to target leads right away.

  • Enables Wider Reach: 

It expands your reach to a broader audience that you may not have been able to reach through organic methods alone.

  • Provides Data Enrichment: 

Many lead providers offer additional data about leads, such as contact information, job titles, and company size. It helps you hyper-personalize your sales messages.

  • Ensures Predictable Costs:

You can budget more accurately when you buy leads for business. The cost is often fixed or can be estimated based on the number of leads purchased.

Cons of Buying Leads

Here's what issues you may face from buying leads:

  • Causes Quality Variations: 

When you buy a list of leads, its quality can vary widely. It leads to high uncertainty in your conversion rate and return on investment (ROI).

  • Lists Cold Contacts:

Purchased leads are often cold contacts. It means they have yet to have prior interaction with your brand. Thus, it becomes more challenging to establish trust and rapport among those contacts. These leads can only be highly valuable when you know the right approach.

  • Increases Competition: 

Many of your rival businesses may also buy the same leads. It leads to increased competition and potentially reduces your chances of converting common leads into customers.

  • Lacks Data Accuracy: 

Lead data may only sometimes be up-to-date or accurate, leading to wasted efforts and resources. 

  • Has Regulatory Compliance Issues: 

Based on your location and industry, when you buy sales or marketing leads, it may be subject to privacy and data protection regulations. Thus, you may face legal issues if your lead provider does not follow the compliance rules.

Confusing right? 

Don’t worry; we’ll help you decide whether you should go for purchasing leads or not. 

Besides the pros/cons of buying leads, we’ll tell you some specific factors to consider and how to buy a lead list.

Tips To Choose The Best Lead Providers

Here are six tips to help you make an informed decision when selecting a platform to purchase lead lists:

  • Define Your Target Audience Clearly: 

Before searching for a lead-buying platform, clearly understand your ideal customer profile. Define characteristics such as:

    • Industry
    • Job titles
    • Company size
    • Geographic location

It will help you narrow down platforms that can provide leads matching your criteria.

  • Research Platform Reputation and Reviews: 

Look for reviews and testimonials from other businesses that have used the platform. Investigate their reputation for delivering high-quality leads. Pay attention to any red flags, such as frequent complaints about lead quality or customer service.

  • Check Lead Quality Assurance: 

Inquire about the lead verification and validation processes employed by the platform. Ask how they ensure the accuracy and relevance of their leads. Reliable platforms should have stringent quality control measures in place.

  • Look For Transparency and Data Privacy: 

Ensure the platform is transparent about the source of its leads and how they collect and manage data. Verify that they comply with data privacy regulations, such as GDPR or CCPA, to avoid legal complications.

  • Ask For a Trial Period and Guarantees: 

Look for platforms that offer a trial period or a guarantee of lead quality. They should be willing to provide such assurances if they are confident in their leads.

  • Compare Pricing and Terms: 

Compare pricing structures, payment terms, and any additional fees associated with the platform. Be cautious of platforms that require upfront payments for large lead lists without guarantees. Seek clarity on whether you pay per lead, month, or through a different pricing model.

  • Ensure the Platform follows Compliance Rules:

When selecting a B2B leads provider platform, prioritize one that adheres strictly to data protection and privacy compliance rules. Such a provider safeguards your business from legal risks.

Customize Sales Leads for Your Business

Follow these methods to customize your sales leads as per your business needs: 

1. Identify Your Target Market

To customize sales leads, you first must understand your target market. Here’s what you can do: 

  • Delve into the specifics of your ideal customer profile. Identify the industries that align best with your product or service. Consider the unique challenges and pain points your offering addresses.
  • Additionally, analyze the ideal company sizes most likely to benefit from what you provide. Whether it's small startups, mid-sized enterprises, or large corporations, pinpoint the sweet spot where your solution can make the most significant impact.
  • Moreover, focus on identifying the decision-makers within these target companies. Recognize who holds the authority and influence to make purchasing decisions. Tailor your sales approach to resonate with these critical decision-makers. It ensures a more direct and effective outreach strategy.

2. Tailor Leads to Business Needs

Another way to customize leads involves a meticulous process of filtering and segmenting them to align with the specific needs of your business. Thus, you can use these tactics:

  • Categorize leads based on your target industry, company size, or location.
  • Once segmented, tailor your communication and engagement strategies to address the unique requirements of each group. Develop personalized messaging that speaks directly to the pain points prevalent in their industry or business.
  • Utilize advanced analytics tools to track the behavior and preferences of your leads. You can refine your approach by understanding their interactions with your content and identifying patterns. It increases the relevance of your communications and positions your product or service as a tailored solution to their specific needs.
  • Review and update your lead customization strategies based on market trends and shifts in customer preferences. Flexibility and adaptability are vital in ensuring your sales leads remain finely tuned to your business needs. It maximizes the potential for successful conversions.

Once your lead list is customized, you must focus on how you can gain maximum returns from targeting these contacts. Below are some methods you can use.

Maximize ROI from B2B Sales Leads

Here are two effective measures to achieve it:

1. Ensure Effective Lead Management

You must implement robust lead management tactics to maximize ROI from your B2B sales leads. Here is what you can do:

  • Establish personalized communication channels to engage with leads at various touchpoints.
  • Develop targeted content that resonates with your leads' needs and pain points. Deliver relevant and valuable information to build trust and credibility, increasing the likelihood of conversion.
  • Utilize automation tools (MailChimp, HubSpot, etc) to streamline lead nurturing processes. Implement email campaigns, drip marketing, and other automated touchpoints to keep leads engaged and informed. Effective lead management ensures that leads progress through the sales funnel smoothly. It allows for timely and personalized interventions when needed.
  • Implement lead scoring mechanisms to prioritize leads based on their purchase readiness. It ensures your sales team focuses their efforts on leads that are more likely to convert. Thus, it optimizes your resources and increases the overall efficiency of your sales process.

2. Track and Analyze Lead Performance

You need a deep understanding of how each lead performs throughout the sales cycle to boost your ROI. It includes tracking their engagement with emails, website visits, content downloads, and other relevant touchpoints. Here’s how you can do so:

  • Analyze the data collected to identify patterns and trends. Determine which strategies and channels are most effective in converting leads into customers. This insight allows you to allocate resources more effectively, concentrating efforts on the most fruitful channels.
  • Utilize analytics tools to measure key performance indicators (KPIs) such as conversion rates, lead-to-customer ratios, and customer acquisition costs. By evaluating these metrics, you can refine your lead generation strategy, reallocating budget and efforts to activities that yield the highest returns.
  • Feedback loops between sales and marketing teams are crucial. Regularly share insights and data to ensure both teams are aligned in their approach. Adjust and optimize your lead generation strategy based on the continuous analysis of lead performance, providing a dynamic and responsive approach to maximize ROI from your B2B sales leads.


The future of B2B sales lead acquisition will shift towards more intelligent and data-driven methodologies. Personalization will continue to be a driving force, with highly tailored content and experiences becoming the norm. It’ll foster deeper connections and accelerate the B2B sales cycle.

Thus, picking the right platform to buy leads list is essential to ensure your efforts reach the right audience.

So, remember the tips we shared before you choose your preferred platform from our list.

Get to know your target audience like a trusted friend, do your homework diligently, and keep quality at the forefront. That way, you’ll be ready to pick the perfect platform to buy a leads list. 

Among all, Revnew stands tall as the premier platform for buying leads. We have committed a team to qualify each piece of data we provide thoroughly. 

Contact our experts today to know more. 

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