10 Top-Notch ABM Strategies to Maximize B2B Sales
Account-based marketing (ABM) is popular for its targeted approach, with 87% of B2B marketers noting higher ROI than traditional methods. Its
B2B sales teams are failing because they can't scale. As a result, most B2B salespeople aren’t generating high quality leads—they're doing something else like prospecting rather than chasing new clients.