11 Powerful ABM Strategies to Skyrocket Your B2B Sales in 2025
Account-based marketing (ABM) is increasingly popular due to its targeted approach, with 76% of B2B marketers reporting higher ROI compared to
B2B sales teams are failing because they can't scale. As a result, most B2B salespeople aren’t generating high quality leads—they're doing something else like prospecting rather than chasing new clients.