Blogs

The typical B2B buying journey involves 6-10 decision-makers, each armed with 4-5 pieces of information they've gathered independently (Source: Gartner). Amid this complexity, one element consistently cuts through the noise: socia...

Generating quality leads consistently is what keeps B2B sustainable growth. However, the costs associated with lead generation can vary dramatically based on numerous factors.

In 2025, achieving high email open rates remains a significant challenge for marketers. The average open rate across industries is approximately 22.7%, with sectors like government and financial services experiencing higher engage...

When technology evolves to make all the human imaginations come true, human imaginations modify too.

Even today, companies using Account-Based Marketing (ABM) are seeing a 208% increase in their revenue. Yet many companies are complaining about their failure due to the most common ABM mistakes.

Middle-of-funnel (MoFu) is the stage of the lead generation funnel where you have the right audience who is just a decision away. All you need to do is find the right MoFu tactics, or else they drop off—never to return.