Demand generation is challenging—akin to attempting to hit a moving target.
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Guides
Recent Blogs
Turn Leads into Deals: The Ultimate Guide to Sales Pipeline Management
Did you know that 79% of leads never convert into sales, often due to poor pipeline management?
Lead generation is critical for manufacturing businesses, but it’s far from simple.
36% of marketers prioritize high-quality leads over sheer lead volume. This shift in focus highlights a critical point:
In today’s B2B marketing landscape, standing out has never been harder. Decision-makers are bombarded with content at every turn: whitepapers, eBooks, case studies—all vying for attention.
A recent USA TODAY Blueprint survey revealed that 84% of Americans are deeply concerned about the security and privacy of their personal data online.
Here’s a common scenario we marketers face–trying to reach audiences using just one avenue—like sending emails or posting on social media.