Let’s face it: the rules of B2B sales have changed.
In today’s competitive B2B landscape, securing meaningful conversations with decision-makers is harder than ever. B2B appointment setting acts as the linchpin of outbound marketing, bridging the gap between lead generation and suc...
Long sales cycles involve extended periods between first contact and final purchase. These cycles are typical in B2B industries like software and consulting, where complex decisions involve multiple stakeholders.
In the competitive world of B2B sales, making the first contact is only half the battle. Success lies in what comes next: the follow-up.
85% of marketers consider webinars vital to their lead generation strategy. As such, it’s no surprise—webinars give you the unique opportunity to achieve three critical goals:
To quantify your demand generation efforts, you MUST track certain key metrics. Without data, it’s nearly impossible to know what’s working, what’s not, and where improvements are needed.