Lead generation is critical for manufacturing businesses, but it’s far from simple.
Have you ever heard the saying 'curiosity killed the cat'? Curiosity has indeed been historically bad for cats. However, this is not entirely true in real life.
36% of marketers prioritize high-quality leads over sheer lead volume. This shift in focus highlights a critical point:
In today’s B2B marketing landscape, standing out has never been harder. Decision-makers are bombarded with content at every turn: whitepapers, eBooks, case studies—all vying for attention.
A recent USA TODAY Blueprint survey revealed that 84% of Americans are deeply concerned about the security and privacy of their personal data online.
Here’s a common scenario we marketers face–trying to reach audiences using just one avenue—like sending emails or posting on social media.