Blogs

Account-Based Marketing (ABM) has emerged as a pivotal strategy for targeting high-value accounts with personalized campaigns. As we navigate through 2025, understanding the latest ABM statistics is crucial for marketers aiming to...

Account-based marketing (ABM) is increasingly popular due to its targeted approach, with 76% of B2B marketers reporting higher ROI compared to traditional methods. Its personalized, account-specific strategy significantly improves...

The difference between successful and not-so-successful ABM campaigns often boils down to how clearly and accurately you've defined your Ideal Customer Profile (ICP). In fact, companies that invest the time and effort to create a ...

Account-Based Marketing strategy to target high-value accounts is bagging more conversions than any other strategy.

Even today, companies using Account-Based Marketing (ABM) are seeing a 208% increase in their revenue. Yet many companies are complaining about their failure due to the most common ABM mistakes.

Imagine you have built an all-rounder software service ready to rule the market, but you ended-up spending hours pitching it to the wrong prospects. How frustrating that would be!