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Common Pitfalls When Mapping Your B2B Buying Committee And How to Avoid Them
In B2B sales, deals don’t fall apart because your product lacks features. They fall apart because you didn’t understand who actually influences the
How to Engage the Modern Buying Committee in 2025
Most B2B deals involve a committee of 6 to 10 people — each with their own concerns, KPIs, and veto

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