Blogs

Did you know that a whopping 86% of B2B companies use account-based marketing (ABM)? In fact, 41% of them give it top preference. That's because ABM is a more focused approach. Rather than casting a wide net, it targets those indi...

Growing a B2B company is not easy. From getting customers to using marketing strategies, there are various things to focus on. But in the middle of all these, there is a proven marketing strategy that is important to use. It’s cal...

In a changing landscape, you need to have confidence in your process - your fundamentals - more than ever. If you work in manufacturing, you will know businesses are constantly seeking innovative strategies to drive growth, acquir...

Prospecting is challenging for any B2B marketer. After all, finding the right contacts of an account or company requires a considerable amount of effort, time, and dedication. To address this, 70% of marketers have embraced ABM (a...

As a B2B marketer, you constantly strive to reach your target audience effectively and efficiently. But with so many approaches to choose from, it can be difficult to know where to start.

If you are here, you must be searching about Account-Based Marketing (ABM). It's a highly targeted and personalized abm marketing strategy that's taking the finance industry by storm. In fact, according to a recent survey, 82% of ...