Account-Based Marketing strategy to target high-value accounts is bagging more conversions than any other strategy.
Even today, companies using Account-Based Marketing (ABM) are seeing a 208% increase in their revenue. Yet many companies are complaining about their failure due to the most common ABM mistakes.
Imagine you have built an all-rounder software service ready to rule the market, but you ended-up spending hours pitching it to the wrong prospects. How frustrating that would be!
Did you know that 79% of marketing leads fail to convert into sales? (Source: MarketingSherpa). This startling statistic highlights a major pain point for many B2B businesses: the inability to handle leads effectively. Despite inv...
The renewable energy industry—spanning solar, wind, and energy storage—is driving the global shift toward sustainability. However, its rapid growth presents unique challenges: long sales cycles, multiple decision-makers, and strin...
86% of B2B companies use account-based marketing (ABM). Plus, 41% of them give it top preference.