Blogs

The difference between successful and not-so-successful ABM campaigns often boils down to how clearly and accurately you've defined your Ideal Customer Profile (ICP). In fact, companies that invest the time and effort to create a ...

Account-Based Marketing strategy to target high-value accounts is bagging more conversions than any other strategy.

Even today, companies using Account-Based Marketing (ABM) are seeing a 208% increase in their revenue. Yet many companies are complaining about their failure due to the most common ABM mistakes.

Imagine you have built an all-rounder software service ready to rule the market, but you ended-up spending hours pitching it to the wrong prospects. How frustrating that would be!

Did you know that 79% of marketing leads fail to convert into sales? (Source: MarketingSherpa). This startling statistic highlights a major pain point for many B2B businesses: the inability to handle leads effectively. Despite inv...

The renewable energy industry—spanning solar, wind, and energy storage—is driving the global shift toward sustainability. However, its rapid growth presents unique challenges: long sales cycles, multiple decision-makers, and strin...