The renewable energy industry—spanning solar, wind, and energy storage—is driving the global shift toward sustainability. However, its rapid growth presents unique challenges: long sales cycles, multiple decision-makers, and strin...
86% of B2B companies use account-based marketing (ABM). Plus, 41% of them give it top preference.
How do your marketing and sales teams differ? Marketing attracts interest and builds trust, while sales turns that trust into tangible revenue. However, when these two teams operate independently, inefficiencies arise, potential c...
Imagine: Your marketing team launches an ambitious campaign targeting a highly sought-after audience. The ads are slick, the emails are relentless, and the sales team is ready to pounce.
Deciding between precision and scale is a common dilemma in B2B. As such, marketers must often weigh two distinct approaches:
Prospecting is challenging for any B2B marketer. Finding the right contacts requires considerable effort, time, and dedication. To address this, 70% of marketers have embraced ABM (account-based marketing) practices in their daily...